Customer Customer Marketing Event Marketing 
Base.ai
APRIL 18, 2022
If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.
Hubspot Marketing
MAY 14, 2019
The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Conversational Marketing. Controversial Marketing.
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Martech
JUNE 26, 2024
was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Influenced by their space, the company baked in a post-event strategy from the beginning. That alone just shows the relationship and partnership we have with our customers.”
Martech
AUGUST 15, 2023
The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. In your inbox.
Martech
JUNE 3, 2022
” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.
Adobe Experience Cloud Blog
JANUARY 21, 2016
Today, you’re collecting information about your customers and prospects so it’s time to build a profile of each person in your audience and use that data to deliver customized content based on their interests and needs. This also includes developing a greater alignment between marketing and sales. Ellen Gomes, Content Marketing.
Adobe Experience Cloud Blog
MAY 15, 2015
Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. shared his maniacal focus on getting to know your own strengths and weaknesses, and understanding your audiences and customers.
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