Hubspot Marketing

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Conversational Marketing. Controversial Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

illumin

AUGUST 30, 2024

With this agency, the company can help brands create custom marketing campaigns. This initiative offers customers more advertising solutions for their audio and video ads , in-app digital experiences, and interactive ad formats (including call-to-action (CTA) ads). One that will likely see Spotify venturing into other avenues.

Advertisers 52

Advertisers Advertising User-Generated Management 52

Adobe Experience Cloud Blog

JULY 31, 2019

We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain. One is silver, the other gold.”.

Customer 49

Customer Thought Leadership Customer loyalty Communications 49

Martech

JUNE 26, 2024

Though it always had a robust event presence, from partner summits to customer events, the company launched its inaugural global commerce event only this year. We decided to gate some of the content because we kept hearing from the sales team, [saying] ‘Hey, I’ve heard about this from my customer.

eBook 108

eBook Event Marketing User-Generated B2C 108

Adobe Experience Cloud Blog

APRIL 25, 2018

There are real, practical steps that, when applied, not only keep sales and marketing off each others’ backs but help them work together to achieve their goals and engage with customers in a unified manner. Keep the Customer at the Core of Your Efforts. Do the same for your marketing team.

Health 134

Health Thought Leadership Marketers Marketing 134

Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role. How you make the most of your team is key to making this happen.

Gen Z 52

Gen Z Energy Marketers Marketing 52

Sprout Social

MAY 25, 2022

Once you have an employee who gets your customer and product fit, contributes to the culture and is willing to learn, your investment in them will pay dividends for years. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.

CMO 124

CMO Social Media Marketing Price Management 124

Litmus

NOVEMBER 12, 2021

In this webinar, Jess Materna, Director of Product Marketing at Litmus, and Shannon Howard, Customer Marketing Manager at Litmus, share how the latest updates help you stay on top of changes to the email landscape. Didn’t make the live webinar? That’s OK. Which email service providers integrate with Integrated Insights?

Product 93

Product Product Marketing Management Customer Marketing 93

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

From your website to any apps you’ve developed, any digital product that touches your customers during their journey from sales to delivery should be seen as a child that requires constant attention and instruction. Customer support. New customer marketing. Department lead presentations: 10 minutes each.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. And do customers remember the ads?

Thought Leadership 141

Thought Leadership Marketers Marketing CMO 141

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. We asked our team and our customers, and here are their words of wisdom.

CRM 89

CRM Customer Journey Management Email Marketing 89

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data. Skip to #3 to learn more.

Acquisition Marketing 75

Acquisition Marketing Customer Acquisition eCommerce Analytics 75

CXL

JUNE 2, 2022

The cash-strapped platform had limited budget and no brand awareness outside their local market. But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. Serving the customer’s customer as a tactical ABM move. Results of iRidium’s ABM efforts.

Direct Mail 87

Direct Mail Transform Marketers Marketing 87

Animalz blog

MARCH 6, 2025

About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. We had friends and family as customers. billion acquisition by Google. Um, my name is Kyle. I was a sixth employee.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Direct to Consumer (D2C or DTC) Direct to Consumer (D2C or DTC) refers to businesses that sell products directly to customers. They may sell via their website, in stores or through third parties.

PR 52

PR Marketers Marketing User-Generated 52

Lusha

OCTOBER 27, 2019

Hana Abaza, the VP of Marketing of the enterprise e-commerce platform Shopify Plus , hacks growth on a large scale. Major retailers, such as Steve Madden Shoes, Gymshark, and MVMT, have joined the ranks of Shopify Plus’ customers. Upmarket B2B SaaS sales requires a significantly more labor intensive process than a low-cost product.

Transform 40

Transform Shipping CMO CRM 40

Lusha

OCTOBER 27, 2019

Hana Abaza, the VP of Marketing of the enterprise e-commerce platform Shopify Plus , hacks growth on a large scale. Major retailers, such as Steve Madden Shoes, Gymshark, and MVMT, have joined the ranks of Shopify Plus’ customers. Upmarket B2B SaaS sales requires a significantly more labor intensive process than a low-cost product.

Transform 40

Transform Shipping CMO CRM 40

Litmus

MAY 28, 2021

Jess Materna, Senior Product Marketing Manager. Shannon Howard, Customer Marketing Manager. I love how they show my product usage and how it’s trending over time! Sender: Bombas. Subject line: The Golf-Proof Guarantee. Preview text: BOMBAS Performance golf socks, fully protected. Sender : Appcues.

Food 65

Food Email Marketing Management Product 65