Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Click To Tweet.

Promotion 134

Promotion Product Customer Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 1, 2014

But as we explore in our new ebook, Improve Customer Acquisition with an Engagement Strategy , there’s no point spending on new customers when – for a fraction of the budget – you could be focusing on customers you’ve already earned. The ROI of Engaging Customers. A Winning Customer Marketing Strategy.

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Customer Customer Acquisition eBook Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 2, 2017

Author: Toby Emerson It’s a given that any company should want its customers to succeed. After all, customer success translates into company success. But it’s one thing to want customer success and another to invest in it. What does an investment in customer success look like? Education Should Be Customer-Focused.

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Education Customer Thought Leadership Product 129

Adobe Experience Cloud Blog

MAY 22, 2017

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. They may also be considering additional purchases.

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SEO Customer User-Generated Thought Leadership 133

Adobe Experience Cloud Blog

JULY 31, 2019

We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain. One is silver, the other gold.”.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. Step 2: Learn.

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Customer Thought Leadership Place Management 134

Adobe Experience Cloud Blog

DECEMBER 15, 2017

I’ll lead with the positive: 98% of marketers have customer engagement strategies. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message. More than half of customers think brands could do a better job of engaging them. The bad news?

Customer 134

Customer B2C Thought Leadership CMO 134

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

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Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

Adobe Experience Cloud Blog

JULY 3, 2018

If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Customer Lifecycle Stages.

Customer 134

Customer Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

DECEMBER 27, 2016

There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Conversion/Purchase. Retention/Loyalty.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. The 4 Stages of Customer Awareness.

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Customer Journey Customer Non-Profit eCommerce 134

Adobe Experience Cloud Blog

JUNE 19, 2017

I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. The result?

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Is your business proactive in following up with existing or former customers? Existing customers could be your gateway to significant business growth. A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech.

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Customer Thought Leadership Customer Journey PR 134

Adobe Experience Cloud Blog

APRIL 13, 2016

While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have. Case studies are a key asset that your organization, partners, prospects, and customers can all benefit from.

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Customer Thought Leadership Whitepaper SEO 91

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Happy customers are the shortcut to trust.

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eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

JULY 11, 2016

Essentially, it states that 80% of your business wealth will come from 20% of your customer base. Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base.

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Customer Thought Leadership Food eBook 91

Adobe Experience Cloud Blog

JUNE 3, 2015

Customer Marketing: This role supports sales through customer advocacy, testimonials, and references. Happy, engaged customers not only lead to greater revenue, but also greater trust from new prospects. According to Nielsen, 92% of customers trust recommendations from friends and family more than advertising.

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Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 16, 2020

If you are a customer or partner interested in taking your Marketo Engage expertise and thought leadership to the next level, I encourage you to apply for the 2021 program. . The post Apply for the 2021 Marketo Engage Champion Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Thought Leadership Product Customer Branding 134

Adobe Experience Cloud Blog

FEBRUARY 23, 2016

We’re talking about customers. The moment a buyer becomes your customer is considered a micro-launch. Your customer begins an individual mission, pursuing a specific goal with your product. Focus on launching customers, not campaigns. The customer launch happens after the sale. Start with a “Welcome” email.

Customer 91

Customer Thought Leadership Customer Acquisition Product 91

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The fact that there is even a market for sustainability consultancies, one that market research firm Verdantix predicts will exceed $1 billion dollars by the end of 2019, shows us that being a world changer is an integral part of today’s consumer identity. Help Your Customers Live Their Values. Light a Candle. Feed a Child.

Customer 93

Customer Millennials Thought Leadership Promotion 93

Adobe Experience Cloud Blog

FEBRUARY 3, 2020

Check out what has changed in the Marketing Nation Community: Quick access to the search bar : Search is important – we know that it’s the first thing most of our customers look for when visiting the Community. We can’t wait for you to experience the Marketing Nation Community firsthand and reap all the benefits.

Thought Leadership 145

Thought Leadership Marketing Marketers Customer 145

Sprout Social

OCTOBER 11, 2022

Executive thought leadership (owned and earned). Incorporate executive thought leadership into your advocacy strategy. Share blog articles, videos, social posts and other content created by your C-suite or leadership team. Collaborate more closely across your marketing team. Recruitment content.

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Thought Leadership Education Communications User-Generated 145

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. Today, we can react to that data in real time, and serve up customized content accordingly. 1:1 Messaging.

Thought Leadership 134

Thought Leadership Retail Price Education 134

Adobe Experience Cloud Blog

AUGUST 27, 2008

Third is an old lesson but an eternal one: meet the needs of customers. Marketing and PR practitioners have actually, in many ways, been slow to get this. This relates to the first point. Given the accelerating pace of change, the shelf-life of knowledge is becoming increasingly short.

Thought Leadership 48

Thought Leadership PR Marketing Marketers 48

Adobe Experience Cloud Blog

MAY 15, 2015

Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. shared his maniacal focus on getting to know your own strengths and weaknesses, and understanding your audiences and customers.

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Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. We’ve now “inducted” 50 customers into the program and it has been an enormous success. Leads thought leadership conversations offline and online.

Branding 113

Branding Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

JULY 9, 2013

Take a look at a recent thought leader interview we conducted with Robert Scoble, author and startup liason officer for Rackspace, as an example. Have a customer using your product in a cool way? Take a look at this fun and budget-friendly jingle video we made to promote our Definitive Guide to Marketing Automation.

Thought Leadership 134

Thought Leadership Fashion Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

I was working for IBM, who had purchased my third company, when they initiated a compensation plan for senior management based on the company's customer satisfaction scores. Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

I was working for IBM, who had purchased my third company, when they initiated a compensation plan for senior management based on the company's customer satisfaction scores. Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

JANUARY 26, 2015

By almost any measure—including the growth in the number of companies focused on selling to marketers and the number and size of investments flowing into this category—the story remains as it has been over the last several years… MarTech is hot. Lifecycle Marketing/Customer Success. Modern Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Adobe Experience Cloud Blog

JANUARY 26, 2017

Author: Rick Siegfried Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. 100% customer retention), as a high churn rate indicates not only a loss of customers but an underutilization of your existing customer base.

Thought Leadership 115

Thought Leadership Communications Education Product 115

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience.

Thought Leadership 98

Thought Leadership Transform Health Analytics 98

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The fact that there is even a market for sustainability consultancies, one that market research firm Verdantix predicts will exceed $1 billion dollars by the end of 2019, shows us that being a world changer is an integral part of today’s consumer identity. Help Your Customers Live Their Values. Light a Candle. Feed a Child.

Customer 75

Customer Millennials Thought Leadership Promotion 75

Adobe Experience Cloud Blog

OCTOBER 26, 2010

A company spends lots of resources on customer marketing creating case studies that can be reviewed by prospects. A marketer is looking to create a nurturing campaign that can help with upsell of various products to their current customers. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Whitepaper Thought Leadership User-Generated Content Marketing 102

Adobe Experience Cloud Blog

FEBRUARY 24, 2015

Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. Last week, we explored the changing attitudes towards customer engagement. Engagement Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Marketing Marketers Shoppers 134

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. And do customers remember the ads?

Thought Leadership 141

Thought Leadership Marketing Marketers CMO 141