Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. Get the newsletter search marketers rely on.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Aspiration Marketing

AUGUST 30, 2023

In the ever-evolving world of digital marketing, staying ahead of the curve is essential for success. Marketing leaders constantly seek ways to build better customer experience, run effective campaigns, and drive revenue. However, a common challenge lies in navigating the complexities of disconnected tech stacks.

Digital Marketing 264

Digital Marketing Market Trends Marketers Marketing 264

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketers 86

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketers Marketing Promotion 84

Search Engine Land

OCTOBER 1, 2024

Use this checklist from OneTrust as your roadmap to cultivate trust, ensure compliance, and build stronger, data-driven relationships with your customers. By following these steps, you’ll not only ensure compliance but also enhance your ability to deliver value to your customers through personalized experiences.

Digital Marketing 75

Digital Marketing Marketers Marketing Management 75

Aspiration Marketing

FEBRUARY 8, 2024

When it comes to customer relationship management (CRM), understanding the nuanced distinction between leads and contacts is imperative for effective digital marketing engagement. As businesses strive to forge meaningful connections with their audience, comprehending these two entities is vital. That said, let's dive in.

Management 264

Management Customer CRM Digital Marketing 264

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Consider nearshoring to bring production closer to your target market.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Trade Press Services Newsletter

JANUARY 9, 2025

Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. The Modern Customer Journey Todays customer journey is anything but linear.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Trade Press Services Newsletter

APRIL 3, 2025

Microcontent isnt just about keeping content short; its about making it impactful, memorable, and sharable, says Tal Navarro , an award-winning digital marketing consultant. By taking the time to truly know your customers , brands can tailor their messaging to resonate with target audience needs and preferences. Keep It Visual.

Whitepaper 214

Whitepaper Branding Digital Marketing Marketing Strategy 214

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. increase in customer satisfaction (up from 6.1%) 10.8% reduction in marketing overhead costs (versus 7.0% Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Trade Press Services Newsletter

JULY 11, 2024

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Aspiration Marketing

FEBRUARY 21, 2024

In a world where one-size-fits-all solutions fall short, custom objects emerge as the key to unlocking tailored data management within the HubSpot ecosystem.

Customer 260

Customer Management Digital Marketing Marketers 260

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 76

Customer Transform Energy Health 76

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Industry reports help you stay informed about market trends and competitor activities. Website Optimization A digital marketing strategy starts with website optimization.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Lynton Web

OCTOBER 25, 2024

In a digital marketing agency like ours at Lynton , open-ended questions are crucial across all roles, including: For account managers, they help in understanding evolving client needs and satisfaction levels. How do you envision your ideal customer journey, from initial awareness to post-purchase engagement?"

Digital Marketing 52

Digital Marketing Transform Marketers Marketing 52

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

CMO 110

CMO Marketing Automation Platform Analytics Digital Marketing 110

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

Whitepaper 71

Whitepaper Digital Marketing Marketers Marketing 71

Power Digital Marketing

APRIL 7, 2025

Are you struggling with rising customer acquisition costs (CAC), often relying heavily on paid media to drive growth? The Risks of Over-Reliance on Paid Media Paid media can be a powerful driver of customer acquisition, but when brands rely on it too heavily, they put themselves at risk. A phased approach is key, Fuhrman advises.

Customer Acquisition 52

Customer Acquisition Fashion Customer Branding 52

Aspiration Marketing

DECEMBER 27, 2023

In the dynamic world of business, fostering enduring connections is paramount. As businesses evolve, so do client relationships. In this blog, we'll delve into the art of reconnecting with past clients, exploring the significance of these connections, and our insights into crafting compelling reconnection emails.

Customer 264

Customer Email Marketing Digital Marketing Marketers 264

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S.

Transform 137

Transform Search Marketers User-Generated SEO 137

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.

Manufacturing 122

Manufacturing Advertising Advertisers User-Generated 122

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customer 63

Customer Key Performance Indicator CRM Management 63

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. Here’s why.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 125

Law Education Digital Marketing SEO 125

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 124

Customer loyalty CMO Retail Customer Journey 124

DirectMail2.0

AUGUST 7, 2024

Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers to Results.” Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

Hubspot Marketing

AUGUST 13, 2024

SEOs must become more holistic digital marketers. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative. Customer-centric strategies matter more than keyword clusters.

SEO 113

SEO Transform User-Generated Health 113

Power Digital Marketing

APRIL 10, 2025

Fashion brands are facing a significant challenge: rising customer acquisition costs (CAC). As digital advertising becomes more expensive and consumer behaviors shift, brands are struggling to maintain profitability while attracting new customers. Why Are Customer Acquisition Costs Increasing?

Customer Acquisition 40

Customer Acquisition Fashion Customer Price 40

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 108

CRM Marketers Marketing Customer loyalty 108

Welcome Software

DECEMBER 19, 2024

Adaptive learning Customer experiences aren’t static. This could include: Current time of day User's device Geographic location Recent search history Seasonal trends These are crucial bits of data that AI can use to dynamically shape the customer experience. This requires a personalization platform that offers edge delivery.

Customer 52

Customer eCommerce User-Generated Customer Journey 52

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

Hubspot Marketing

MARCH 11, 2025

In addition to running a marketing agency with customers around the globe and a seven-figure local business, todays master is also a kickboxing champion and MMA fighter making Jennifer Waters easily the marketer Id least like to fight. You need to do what I call omnipresence marketing. Its not just me? Omnipresence.

Marketers 98

Marketers Marketing Digital Marketing Promotion 98

Marketing Insider Group

SEPTEMBER 23, 2024

In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. Email marketing platforms, which automate and optimize email campaigns.

Management 125

Management CRM Analytics Marketers 125

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Cross-Functional Collaboration: Work closely with content, sales, and customer success teams.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130