Calvyn Lee Blog

FEBRUARY 6, 2024

The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. Here’s what email marketers need to know: 1. Refer: What is B2B Email Marketing.

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Email Marketing B2C Marketers Marketing 246

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

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Email Marketing Key Performance Indicator User-Generated Marketers 64

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

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CMO Email Marketing Influencer Marketing Promotion 127

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

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Digital Marketing Whitepaper Copywriting Real Estate 142

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. This marked the beginning of a new era in digital communication.

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Email Marketing Customer loyalty Marketers Marketing 52

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

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Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Sprout Social

JUNE 3, 2021

Companies today depend on digital marketing tools to survive. And on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition. There’s no shortage of software out there to do the heavy lifting for your marketing must-dos. Email marketing tools.

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Digital Marketing Marketers Marketing Analytics 145

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

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Email Marketing Customer loyalty Marketers Marketing 52

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

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Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

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Email Marketing Law Marketers Marketing 52

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Why Should You Automate Your Emails?

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Email Marketing Marketers Marketing Communications 145

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

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Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Marketing Insider Group

MAY 17, 2023

If you want to know what works best, you should look to successful digital marketing examples. Our crack team has studied and worked with all sorts of digital marketing, and we’ve compiled seven prime examples. Take a look and discover a winning strategy for your next digital marketing campaign.

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Digital Marketing Affiliate Marketing Marketers Marketing 27

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

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Digital Marketing Whitepaper Marketers Marketing 135

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers?

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Email Marketing Customer Journey Customer loyalty eCommerce 107

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips.

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Digital Marketing Shoppers Retail Marketers 140

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Why use email marketing for your business?

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Email Marketing Marketers Marketing Direct Mail 144

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. While brand building is important, startups need customers — now. Customize and personalize messaging.

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Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. For this prompt, try selecting t he email expert persona. Email: Business email address Sign me up!

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Whitepaper Key Performance Indicator Thought Leadership User-Generated 108

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

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Market Trends Email Marketing CMO Marketers 136

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers.

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Content Marketing Customer Acquisition Marketers Marketing 120

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

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Digital Marketing Promotion User-Generated Marketers 27

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

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CRM Marketers Marketing Customer loyalty 113

Hubspot Marketing

SEPTEMBER 30, 2024

I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention. Table of Contents Why use AI for marketing personalization?

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Thought Leadership User-Generated Marketers Marketing 136

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Twitter : @JenCapstraw (3.9K

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Email Marketing CMO Marketers Marketing 124

Martech

AUGUST 22, 2024

GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. Helpjuice’s Swifty is an AI-powered widget for customer support.

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User-Generated Management SEO Digital Marketing 120

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

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Email Marketing eCommerce Customer Journey Marketers 132

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

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Customer Key Performance Indicator CRM Management 68

Marketing Insider Group

SEPTEMBER 23, 2024

In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. Email marketing platforms, which automate and optimize email campaigns.

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Management CRM Analytics Marketers 125

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. This hinders marketers’ ability to get the whole picture about their performance.

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Analytics Transform CRM Marketers 121

Calvyn Lee Blog

NOVEMBER 24, 2023

Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle. AI represents one set of capabilities to consider among many marketing technology options. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

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Digital Marketing Marketing Strategy Shoppers User-Generated 122

Aspiration Marketing

DECEMBER 27, 2023

In this blog, we'll delve into the art of reconnecting with past clients, exploring the significance of these connections, and our insights into crafting compelling reconnection emails. In the dynamic world of business, fostering enduring connections is paramount. As businesses evolve, so do client relationships.

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Martech

MARCH 20, 2024

But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.

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Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. But how do you craft an email that is opened, read, and clicked? Want to know the best part?

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Email Marketing Law Customer Journey Marketers 100

Scoop.it!

JUNE 13, 2024

Tailoring your email content to specific audience segments can significantly enhance relevance, engagement, and overall success in email marketing , leading to a 30% higher open rate compared to campaigns that don’t use segmentation. So don’t overextend yourself with wacky, custom code solutions.

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Email Marketing Marketers Marketing Finance 105

Martech

AUGUST 15, 2024

From specialists to creative technologists Most marketing organizations rely heavily on specialists. A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. Notice, too, the less visible steps.

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