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LinkedIn Newsletters: Everything You Need to Know to Get Started

Trade Press Services Newsletter

A LinkedIn newsletter is not just another digital trend. A regular newsletter attracts potential customers or clients who want to learn from your expertise. This practice will expose new readers to your brand and provide another touchpoint with current and potential customers. Generate leads.

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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP).

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The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot Marketing

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience.

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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power.

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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Focus On The Customer Experience. Marketing isn’t sales. Quick Takeaways.

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How CX analytics platforms are improving customer journeys

Econsultancy

  Companies that have invested in digital technologies, processes, and behaviours in the past two years are also more likely to have realised key business results. One crucial outcome has been better customer experiences.   Product analytics that track real-time interactions to improve the customer journey.

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How Did the Customer Journey Evolve in 2019?

Duct Tape Marketing

How Did the Customer Journey Evolve in 2019? The customer journey is at the heart of all marketing efforts. While the marketing maturity model helps you to establish and grow your own marketing assets, the marketing hourglass teaches you how to interact with customers throughout their journey with your brand.