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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

Additionally, it is calculated by Chinese Customs that more than 40% of consumers are now purchasing international nutrition products through cross-border platforms, and this trend is expected to continue its remarkable growth. Focus on entering market segments they may have overlooked or not yet ventured into.

Retail 52
article thumbnail

Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

Additionally, it is calculated by Chinese Customs that more than 40% of consumers are now purchasing international nutrition products through cross-border platforms, and this trend is expected to continue its remarkable growth. Focus on entering market segments they may have overlooked or not yet ventured into.

Retail 52