Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Direct Mail 112

Direct Mail Gen Z Whitepaper Customer 112

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Neil Patel

DECEMBER 3, 2020

In an increasingly digital world, direct mail seems old and boring. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. Here are 13 reasons why direct mail still isn’t dead. Of course not.

Direct Mail 145

Direct Mail Digital Marketing Advertisers Advertising 145

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail 52

Direct Mail Product Education Promotion 52

Adobe Experience Cloud Blog

OCTOBER 10, 2016

Author: Patrick Groover Have you taken a close look at your direct mail lately? To some, direct mail may seem like a marketing method of the past. Rethinking Direct Mail. Traditional direct mail campaigns usually targeted a large number of individuals with the same piece of communication.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Hubspot Marketing

NOVEMBER 14, 2024

Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. Customize and personalize messaging.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

DirectMail2.0

JULY 30, 2024

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!,

Direct Mail 52

Direct Mail Key Performance Indicator Marketing Automation Platform CRM 52

DirectMail2.0

JANUARY 14, 2025

Incorporate variable data printing (VDP) to customize content based on recipients purchase history, geographic location, or preferences. Tailored imagery and messages make the mail feel crafted just for them. Leverage Texture and Specialty Finishes Physical touch is a key advantage of direct mail over digital communication.

Direct Mail 105

Direct Mail Transform Marketing Marketers 105

DirectMail2.0

AUGUST 7, 2024

was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers to Results.” Direct Mail 2.0 Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0,

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Martech

FEBRUARY 1, 2024

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Consolidation in the direct mail and gifting space was likely inevitable post-pandemic.

Direct Mail 109

Direct Mail Customer Marketing Marketers 109

Marketing Insider Group

NOVEMBER 6, 2018

Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan. As a business, both marketing methods have their benefits. Email […].

Direct Mail 110

Direct Mail Marketing Marketers Marketing Plan 110

Martech

AUGUST 26, 2024

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.

eCommerce 133

eCommerce Direct Mail B2C Marketing 133

Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Direct mail? Direct mail? Why we care. Why we care. Yes, really.

Direct Mail 77

Direct Mail CRM Management Customer 77

Hubspot Marketing

OCTOBER 18, 2024

Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Direct mail campaign. Direct mail is more expensive but can be highly effective if you’re inviting members or current customers to your event.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Aspiration Marketing

JANUARY 17, 2023

There was a time when marketers tried to make sales by interrupting their customers. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI.

Telemarketing 246

Telemarketing Advertising Advertisers Outbound Marketing 246

DirectMail2.0

OCTOBER 11, 2024

In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns. For marketers, understanding this bias can be incredibly effective when designing direct mail campaigns. What is Implicit Egotism?

Direct Mail 59

Direct Mail Product Branding Place 59

Adobe Experience Cloud Blog

MAY 1, 2019

As nice as new leads are, customers are the most important resource your brand has. Customer loyalty is one of the best goals a company can aim for since it not only shows you’re doing your job well but is also a big driver of profits. You need to find a way to build a unique and personal connection with each of your customers.

Direct Mail 134

Direct Mail Customer Customer loyalty Thought Leadership 134

Martech

AUGUST 27, 2024

Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. This is the obvious choice for cutting-edge organizations where customer data and proprietary predictions are part of the product. Direct mail.

Transform 122

Transform User-Generated Direct Mail Retail 122

Whos Mailing What

JULY 25, 2024

Technology has significantly influenced how organizations do their marketing strategies in today’s rapidly advancing digital age. In these circumstances, businesses must have the proper methods to navigate the shifting landscape […]

Direct Mail 98

Direct Mail Customer Marketing Marketers 98

Martech

JANUARY 16, 2025

Theres no significant differentiator among the GenAI offerings, which means customers will look at price first. Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. billion on marketing.

Non-Profit 111

Non-Profit Direct Mail eCommerce User-Generated 111

DirectMail2.0

JUNE 3, 2024

the Tampa Bay area-based omnichannel marketing firm, is pleased to announce it has partnered with Flowcode to natively integrate Flowcode’s QR code generation, customization and real-time reporting into the DirectMail2.0 Flowcode is a leader in the QR code space, and we want to provide our customers with the best experience possible.”

Direct Mail 64

Direct Mail User-Generated Analytics Advertisers 64

Vertical Response

MAY 9, 2022

Yet, no matter what else you need to do, making sure you’re connecting with current and future customers is critical for your business to continue to thrive. . So, how can you connect, do the marketing necessary to engage your customer base? What do your customers pay attention to? What Is Direct Mail Marketing?

Direct Mail 64

Direct Mail Email Marketing Marketing Marketers 64

DirectMail2.0

APRIL 24, 2024

Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. From the ancient civilizations of Egypt and Rome to the sophisticated targeted campaigns of the 21st century, the evolution of direct mail marketing is a fascinating journey through time.

Direct Mail 52

Direct Mail Transform Advertisers Advertising 52

Adobe Experience Cloud Blog

MARCH 19, 2020

Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. In addition, sending physical and digital items like direct mail, custom gifts, corporate swag to your audience creates a more emotional experience than digital outreach —meaning it’s a better tool for building relationships. .

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Martech

AUGUST 12, 2022

Five years ago, it seemed like customer journey orchestration technology was having a moment. . JOE technology has roots in the pre-digital era, where many “decisioning” platforms helped inform direct mail and telephony-based customer engagement. Promise and pitfalls.

Customer Journey 134

Customer Journey Customer Direct Mail Education 134

DirectMail2.0

JANUARY 8, 2025

The United States Postal Service (USPS) offers mailers opportunities to reduce postage costs while enhancing customer engagement through innovative mail piece designs and technologies. Below is an overview of each promotion, including discounts, registration periods, promotion periods, and mail piece requirements.

Promotion 59

Promotion Direct Mail Advertisers Advertising 59

DirectMail2.0

JULY 24, 2024

we are committed to building new technologies that add value for our clients and staying apprised of industry trends in the marketing and direct mail space. Our focus remains on providing innovative solutions that meet the evolving needs of our customers while staying ahead of the curve in a rapidly changing digital landscape.

Direct Mail 105

Direct Mail Advertisers Advertising New Technology 105

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. How you’re differentiating your messaging to existing customers versus prospective buyers. Data usage for customer vs. prospect targeting.

Customer 140

Customer Transform Direct Mail Retail 140

Customers.ai

DECEMBER 19, 2024

With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom. Stop ignoring your return visitors Look what happened when our customer added [link] Signal to only their abandoned cart flows.

Shoppers 85

Shoppers Direct Mail Customer Journey eCommerce 85

DirectMail2.0

APRIL 2, 2024

Direct mail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of direct mail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery.

Direct Mail 52

Direct Mail Email Marketing Customer Marketing 52

Whos Mailing What

MARCH 3, 2025

The way customers perceive your brand influences their decision-making, often beyond just logic and facts. In marketing, perception is everything. One of the most powerful psychological principles that marketers can […]

Direct Mail 87

Direct Mail Marketing Marketers Branding 87

Hubspot Marketing

JUNE 6, 2023

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. And consumer expectations are higher than ever.

Customer 141

Customer CRM Direct Mail User-Generated 141

Whos Mailing What

JUNE 16, 2023

In this episode, we talked with PFL about how different-sized companies deal with challenges, healthcare mail best practices, direct mail trends.

Direct Mail 52

Direct Mail Customer Journey Customer 52

Whos Mailing What

JUNE 16, 2023

In this episode, we talked with PFL about how different-sized companies deal with challenges, healthcare mail best practices, direct mail trends.

Direct Mail 52

Direct Mail Customer Journey Customer 52