Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 94

eBook Thought Leadership Finance Price 94

Use Insider

NOVEMBER 18, 2024

With AI, data, and personalization at the forefront, the event underscored a growing focus on customer-centric strategies. Together, we explored how PATTERN’s customer-centric approach is redefining personalization in the beauty industry, powered by Insider. The Industry Outlook: The haircare market is expected to reach $134.3

Retail 59

Retail Transform Customer User-Generated 59

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Marketing Insider Group

AUGUST 26, 2024

This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. This can involve creating an Ideal Customer Profile or buyer persona for each audience type. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Hootsuite

OCTOBER 18, 2024

It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketers Marketing 111

Hootsuite

JULY 21, 2022

Increasing customer lifetime value (LTV). Simply enter your numbers, hit the button and you’ll get a simple, shareable ROI calculation based on customer lifetime value. It could be an ebook download, newsletter sign-up, product purchase, free trial request, or any other conversion you value. Increasing engagement YOY.

Promotion 126

Promotion Finance Analytics User-Generated 126

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Neil Patel

MARCH 9, 2023

If the goal of your group is to generate leads for your business, your group should attract your ideal customers. The biggest benefit of clearly communicating the benefits of your group is that it becomes filled with your ideal customers instead of random people. And, it allows you to freely promote your group via public social media.

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Martech

APRIL 8, 2024

Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey. This shift has changed the way businesses approach email marketing, now emphasizing the importance of segmentation, personalization and building relationships with customers. This is also easier than it used to be.

Email Marketing 133

Email Marketing Customer Customer Journey eBook 133

AWeber

NOVEMBER 14, 2023

And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. We’ve previously tackled how to create a successful ebook. Who is your ideal customer? alone by the end of this year.

eBook 87

eBook Real Estate Price Marketers 87

Martech

APRIL 16, 2024

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. This journey unfolds in three key stages: Awareness: The potential customer realizes they have a problem and begins searching for solutions.

Customer Journey 127

Customer Journey Customer Energy Transform 127

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Content Marketing 145

Content Marketing Customer Marketers Marketing 145

Sprout Social

NOVEMBER 4, 2024

For example, short-form video is currently king, which means that social networks that support and promote that format will likely continue to see growth. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter). Tailor content to each platform Know your audience.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

AWeber

MARCH 20, 2025

Finding new customers is one of the biggest challenges for small business owners. Instantly Add and Nurture New Leads Every second counts when following up with a potential customer. Deliver a lead magnet (eBook, checklist, webinar, etc.) Set up the integration today and start turning leads into loyal customers.

eBook 73

eBook Education Promotion Email Marketing 73

Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition? Lead generation.

Customer Acquisition 135

Customer Acquisition Customer User-Generated Shipping 135

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. For example, let’s say you have an ebook you want more people to read.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Scoop.it!

NOVEMBER 22, 2022

Contrary to what some inexperienced marketers might expect, customer purchases don’t happen randomly and unexpectedly. . On their way to making a final purchasing decision, customers go through different stages – awareness, consideration, and decision. Remember, your potential customers are far from being purchase ready.

Whitepaper 105

Whitepaper Customer eBook Education 105

Backlinko

JULY 26, 2024

What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”.

B2C 88

B2C User-Generated eBook SEO 88

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who will be reading your content?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers. Ebook Templates.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

OnDemand CMO

JANUARY 10, 2025

Today, its all about niche targeting and deep customer understanding. What Bold Looks Like in 2025: Laser-Focused Segmentation : Use data to identify your most profitable customer segments, then focus your resources there. Ideal Customer Profiles (ICPs) : Clarity is key. Know exactly who your ideal customer isand who they arent.

Thought Leadership 52

Thought Leadership eBook Marketers Marketing 52

Hubspot Marketing

JANUARY 20, 2023

Estimated cost: $350 A usability test gives real feedback from potential customers. Similar to the results you get from a Net Promoter Score, you’ll figure out what customers like and don’t like about your web pages. It is possible to target your audience and promote a post to see if it gets more traffic.

eBook 143

eBook CRM User-Generated Marketers 143

Jeff Bullas

DECEMBER 19, 2022

Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 Kajabi have helped 1 in 3 of their customers (who are both experienced entrepreneurs and side hustle amateurs) earn over $100,000 a year using the platform.

Transform 226

Transform Education Price eBook 226

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Types of content include blog posts, whitepapers, case studies, and eBooks. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Marketing Insider Group

MAY 25, 2021

It can empower you to educate, attract, and convert prospects into leads and loyal customers. By identifying relevant topics and filling content gaps at every stage of the buyer’s journey, you can attract, engage, and delight prospects, leads, and customers. Understand Your Ideal Customers. Source: HubSpot.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

AWeber

DECEMBER 5, 2022

This example from Advance Auto Parts addresses a potential pain point for many of their customers - making sure your car’s engine is protected during the winter months. If you have a promotion going, mention it in your subject line. Here’s an example from Gap where they add the promotion to the subject line. Just for you”.

Customer 101

Customer Shipping Direct Mail Copywriting 101

Hubspot Marketing

JULY 4, 2022

When you hear about marketing automation , you often think of detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? Using the traditional stages of the funnel, from a lead to a customer, we often view things in a linear way. Understand your buyer persona.

eBook 145

eBook CRM Marketers Marketing 145

Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. A landing page funnel guides potential customers through your sales process. Product promotion : Highlighting specific products or services. Lets do it.

Price 111

Price User-Generated Copywriting Analytics 111

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Types of content include blog posts, whitepapers, case studies, and eBooks. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Hubspot Marketing

JANUARY 13, 2023

Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer. Sales-qualified leads are contacts who've taken actions that expressly indicate their interest in becoming paying customers. Not all leads are created equal (nor are they qualified the same). Product Qualified Lead (PQL).

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

Marketing Insider Group

FEBRUARY 9, 2021

78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. Content production, distribution, promotion, and management. Conduct customer research.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. Leaders often get picky about content because they read it as themselves, not the customer. If everything you create comes from a place of self-promotion and is narrow, it won’t work. Waffling or being uncertain won’t win over customers. Most of it sucks. It’s that simple.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Vertical Response

APRIL 19, 2025

Utilize social media and landing pages strategically to promote signups and engage a wider audience. These forms are your primary tool to collect contact information from potential customers, and their design can significantly impact your conversion rates. The more valuable the incentive, the higher the likelihood of sign-up.

Email Marketing 52

Email Marketing User-Generated Promotion Real Estate 52