Adobe Experience Cloud Blog

OCTOBER 16, 2015

With an A/B test, you would learn which header performs better when it comes to metrics like click-through rates, customer engagement , and conversions (or the 3Cs, if you will). Check out our latest ebook: The Power of A/B Testing. It is an efficient and cost-effective marketing strategy that you cannot, and should not, live without.

eBook 134

eBook Thought Leadership Place Marketing Strategy 134

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. Step 6: Always Keep the Customer Journey in Mind. Step 5: Repurpose, Repurpose, Repurpose.

eBook 134

eBook Thought Leadership User-Generated Education 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2015

As a customer, have you ever received an email and thought, “Does this company have any idea who I actually am?” Learn more about the types of email blunders and how to recover from them in our latest ebook: Top Email Marketing Blunders and How to Avoid (and Recover From) Them. Ebook] Marketing Bloopers Reel!

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 18, 2015

According to MyBuys’ Personalization Consumer Survey, coordinating messages across channels increases the performance of those channels and the experience of the customer. But sadly, Experian reports that only a small fraction of brands are executing omni-channel communications informed by a single view of the customer.

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eBook Thought Leadership Customer Journey Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true. Download our ebook The B2B Marketer’s Guide to Decoding Metrics for an in-depth look at how to get the steps above rolling.

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eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 19, 2015

You can use the extra time to work on improving campaigns and come up with new strategies to engage customers (or have a latte). . Additionally, because marketing automation helps marketers listen to their customers activities, behaviors and preferences, you can send relevant information to buyers in real-time based on their activities.

eBook 134

eBook Thought Leadership CRM Marketing 134

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2015

Because of the competitive environment this new, self-directed customer creates, Financial Services organizations are increasingly focused on building personalized and meaningful relationships with individuals to win their trust. How have you worked to create customer trust for your brand? Do you use the content pillar approach?

eBook 129

eBook Thought Leadership Finance Marketing 129

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Happy customers are the shortcut to trust. Repeat customers spend more.

eBook 91

eBook Customer Thought Leadership Transform 91

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Thought leadership: Establishing your brand as an authority in your field. ebooks, whitepapers). Conversion rate: The percentage of content readers who convert into leads or customers. Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

JULY 25, 2016

After all, as modern marketers, we’re increasingly the stewards of the customer journey and therefore responsible for meeting users’ expectations of a personalized and seamless experience—wherever they are. Download our ebook on Best Practices for Mobile Marketing: How to Acquire, Engage, and Retain Users.

eBook 104

eBook Marketing Strategy Thought Leadership Customer Journey 104

Adobe Experience Cloud Blog

JANUARY 5, 2015

As a marketer, I long for the day when all of my customers are active. I dream of my customers being excited. A recent McKinsey & Company global survey found that the ability to create sustainable and engaging customer relationships is the top priority for CMOs. Customer Activation! Engagement Marketing Consumer'

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Customer eBook Thought Leadership Market Trends 134

Adobe Experience Cloud Blog

OCTOBER 1, 2014

But as we explore in our new ebook, Improve Customer Acquisition with an Engagement Strategy , there’s no point spending on new customers when – for a fraction of the budget – you could be focusing on customers you’ve already earned. The ROI of Engaging Customers. A Winning Customer Marketing Strategy.

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Customer Customer Acquisition eBook Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 17, 2013

Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently. As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. How many more webinars?

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Adobe Experience Cloud Blog

MARCH 15, 2016

Sports marketers (and consumer marketers), can effectively drive better outcomes and connect with their fans (or existing customers) with an engagement marketing strategy. Each of your fans is on their own arc of the customer journey, and they demand to be treated as such with personalized and relevant content.

eBook 91

eBook Thought Leadership Customer Journey CMO 91

Adobe Experience Cloud Blog

MAY 21, 2014

But most marketers know that it’s more cost effective to renew business with an existing customer than to acquire a new lead. Yet in the face of purchased lists and pressure to generate large lead volumes, the core concept of nurturing existing customers for continued revenue can get lost in the commotion.

Customer 134

Customer Transform eBook Thought Leadership 134

OnDemand CMO

JANUARY 10, 2025

Today, we take it a step further by diving into three critical pillars: knowing your audience, establishing thought leadership, and staying agile in a fast-changing marketplace. Today, its all about niche targeting and deep customer understanding. Ideal Customer Profiles (ICPs) : Clarity is key. Missed Part 1?

Thought Leadership 52

Thought Leadership eBook Marketing Marketers 52

Adobe Experience Cloud Blog

JULY 30, 2013

That’s because nurturing should attempt to genuinely connect prospects and customers with a company by “engaging” them in a dialogue, with the goal of eliciting a positive emotional connection. In order to engage a prospect or customer in dialogue, the communication must be two-way. Communication must be two-way. Lead Nurturing'

Customer 134

Customer Direct Mail eBook Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

They are asking questions about how fast your customer base is growing, how much revenue marketing is bringing in, how much you’re increasing customer lifetime value, and they are asking questions about the future—what is the forecasted revenue and profit and what resources will you need? Measure and forecast results.

eBook 91

eBook Thought Leadership Finance Marketing 91

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. How much easier and more effective? Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

APRIL 16, 2014

Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Free trial offerings often offer full functionality, but only for a limited time. Just having the data isn’t good enough.

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Customer eBook Thought Leadership Marketing Automation Platform 129

Adobe Experience Cloud Blog

DECEMBER 22, 2014

After learning about the Ocean Spray story, and observing how they market, I believe they do a great job engaging their customers and buyers. Ocean Spray has developed several marketing channels and efforts to reach their customers. Always directed towards a goal. With measurable impact. At the speed of digital.

Customer 134

Customer Thought Leadership Manufacturing eBook 134

Adobe Experience Cloud Blog

JUNE 15, 2016

It’s about moving forward with your own customer knowledge and refining your strategy as you discover what actually works along the way. You need to form a relationship with potential customers, which means that you have to do a lot more than sending batch-and-blast emails. Lead or customer scoring.

eBook 91

eBook Thought Leadership Marketing Automation Platform CRM 91

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Look at revenue attributed to mobile, spend from mobile device visits, and the customer lifetime value (CLV) of mobile users as indicators of how important of a channel mobile is to your customers and therefore your program spending. A successful mobile marketing campaign engages users through these channels without being disruptive.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Adobe Experience Cloud Blog

MAY 6, 2016

According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. To learn more about how you can build your own personalized, targeted reactivation campaigns, download our ebook, Awaken Sleepy Email Subscribers with Reactivation Campaigns.

eBook 91

eBook Thought Leadership Health Promotion 91

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

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eBook Thought Leadership Price Finance 94

Sprout Social

NOVEMBER 4, 2024

While LinkedIn is a great space for sharing thought leadership content, be sure to think about what else social media users want to see on that channel. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter).

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Whitepaper User-Generated Thought Leadership Copywriting 120

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

MARCH 14, 2014

In our survey, respondents estimated that their content positively impacted brand awareness, engagement, thought leadership, SEO/web traffic, lead quality, and lead quantity. Provide your prospects and customers with the information they want – content should always revolve around your customers’ needs. Engaging Buyers.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JUNE 3, 2015

And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. Customer Marketing: This role supports sales through customer advocacy, testimonials, and references. Marketing Roles. How does your marketing team work with sales?

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 19, 2020

In addition, sending physical and digital items like direct mail, custom gifts, corporate swag to your audience creates a more emotional experience than digital outreach —meaning it’s a better tool for building relationships. . W e believe authentic relationships with your buyers and customers are achievable in a cluttered, digital world.

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Direct Mail eBook Thought Leadership CRM 164

Adobe Experience Cloud Blog

JULY 9, 2014

Our customers are marketers, the partners in our LaunchPoint ecoystem are marketers, and the people we ask for advice/take out to lunch/share blog posts with/frantically retweet are marketers. Download our new ebook, and read their stories here ! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

Today we are excited to celebrate LaunchPoint’s two-year anniversary – it’s been an incredible journey for our customers and our partners! Read all about it here. Lifecycle Marketing'

eBook 134

eBook Thought Leadership Marketing Automation Platform Education 134

Hubspot Marketing

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. How Are They Different From Blog Posts and Ebooks? There are also ebooks and blog posts -- both of which have various differences from a whitepaper.

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Whitepaper eBook Thought Leadership Education 145

Marketing Insider Group

DECEMBER 17, 2020

By focusing on your target audience’s key challenges and the steps they take to seek solutions, you can develop genuinely insightful, interesting, and informative pieces that drive customer interaction and strengthen the value of your brand. Whitepapers are typically denser than blogs but more concise than an eBook.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

NOVEMBER 18, 2013

Author: Julie Neumark Sifting through my inbox last week, I came across an ebook called Conversations, Not Campaigns. With a net made of inspiration, which is exactly what I found in that ebook. As the ebook states, point-blank, “Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule.”

eBook 134

eBook Thought Leadership Digital Marketing Email Marketing 134

Adobe Experience Cloud Blog

MARCH 28, 2017

Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. They want to engage with quality content that educates, entertains, or inspires them.

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Promotion Whitepaper Inbound Marketing Thought Leadership 133