Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert.

Whitepaper 117

Whitepaper User-Generated eBook Analytics 117

Backlinko

OCTOBER 23, 2024

Both platforms offer pre-made surveys you can customize. Navigate to Reports > User Attributes > Demographic details. Then, click the “ Apply ” button: Pro tip: Add your domain to the purple search bar in Keyword Magic Tool to get a customized Keyword Difficulty percentage for each term you search.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketers 111

Hubspot Marketing

JANUARY 22, 2025

Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. In a typical user flow, prospects arrive at landing pages via ads, and the landing page should convince them to take the next best action in the marketing journey.

Place 120

Place User-Generated eBook Marketers 120

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 128

B2C Millennials Customer Journey User-Generated 128

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Use Insider

NOVEMBER 18, 2024

With AI, data, and personalization at the forefront, the event underscored a growing focus on customer-centric strategies. Together, we explored how PATTERN’s customer-centric approach is redefining personalization in the beauty industry, powered by Insider. The Industry Outlook: The haircare market is expected to reach $134.3

Retail 59

Retail Transform Customer User-Generated 59

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Now, she notes, generative AI has transformed the core of marketing activities. It's here to stay and will only keep spreading, whether we like it or not.

Transform 112

Transform User-Generated Marketers Marketing 112

Martech

NOVEMBER 13, 2023

“Our customers have a vision of what they can do to help their customers work, play and live better. We’re behind the scenes, a B2B company; we don’t directly serve their customers. What we do is give our customers tools and technologies to build and deploy more secure applications.”

User-Generated 101

User-Generated Price eBook Branding 101

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. While LinkedIn is a great space for sharing thought leadership content, be sure to think about what else social media users want to see on that channel. It’s a win-win.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. A landing page funnel guides potential customers through your sales process. Content downloads : Offering ebooks, whitepapers, and other resources. Lets do it.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. Image Source. They aren’t vegan.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Buffer Marketing

OCTOBER 28, 2024

😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hubspot Marketing

MAY 27, 2022

Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand. Here’s how. Find the Right Place.

Advertising 143

Advertising Advertisers Real Estate Customer 143

Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. Three years ago, Facebook reported that over 300,000 active Messenger bots had exchanged over 8 billion messages with users. Lead generation.

Customer Acquisition 135

Customer Acquisition Customer User-Generated Shipping 135

Backlinko

JULY 26, 2024

65% of bloggers use AI at least sometimes ( Orbit Media ) AI is used by 43% of bloggers to generate ideas. Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”.

B2C 88

B2C User-Generated eBook SEO 88

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Customers.ai

NOVEMBER 21, 2024

Tactic 1: Use User-Generated Content (UGC) to Build Trust How UGC Boosts Meta Ad Engagement People trust other people more than they trust brands. A shiny ad from your company might look great, but it’s those raw, unfiltered testimonials from real customers that truly resonate. Let’s take a look. Take Nutrafol , for example.

Transform 83

Transform User-Generated Outbound Marketing Product 83

AWeber

JULY 9, 2024

Whether it’s selling an ebook, signing up for an event, or capturing an email address, keep your main goal in mind. If you can show the transformation a customer will experience with your product or service, they’ll be more likely to purchase. Use a custom-built template and start optimizing today! Need a starting point?

Transform 69

Transform eBook Shipping User-Generated 69

AWeber

NOVEMBER 14, 2023

And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. We’ve previously tackled how to create a successful ebook. Who is your ideal customer? alone by the end of this year.

eBook 87

eBook Real Estate Price Marketers 87

Martech

APRIL 16, 2024

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. This journey unfolds in three key stages: Awareness: The potential customer realizes they have a problem and begins searching for solutions.

Customer Journey 123

Customer Journey Customer Energy Transform 123

Martech

FEBRUARY 27, 2025

Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant.

Transform 81

Transform CRM Whitepaper eBook 81

Marketing Insider Group

FEBRUARY 11, 2025

Blog content is a powerful tool for engaging readers and turning them into loyal customers. A visually appealing button with a phrase like Claim Your Free Ebook makes it easy for readers to engage. For instance, compare Subscribe Now with Get Exclusive Updates to see which generates more engagement.

Customer Journey 71

Customer Journey eBook User-Generated Education 71

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 139

Whitepaper eBook User-Generated Marketers 139

Hubspot Marketing

JANUARY 6, 2021

Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Whether you sell SaaS or clothing, a higher conversion rate from landing pages means a longer list of leads to nurture into paying customers. 11 Stats That Make a Case for Landing Pages.

eBook 145

eBook Customer Acquisition User-Generated Marketing Strategy 145

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who's the target audience for your content?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Don’t be afraid to offer a free trial or a free ebook. It’s hard to tell.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Jeff Bullas

DECEMBER 19, 2022

Kajabi have helped 1 in 3 of their customers (who are both experienced entrepreneurs and side hustle amateurs) earn over $100,000 a year using the platform. The free version doesn’t include a custom domain. 10% transaction fees on sales Admin users Courses Coaching Digital downloads Unlimited students Integrated website and builder. #3

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. It’s a telemarketer asking about your oven preferences. Let's start with defining a lead.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

JANUARY 20, 2023

Invest in user experience insight tools to monitor user behavior. Estimated cost: $150 User experience insight tools help you see how your audience interacts with your website. You can use social media or industry-specific communities for research to understand your users’ pain points. Forums like Reddit can help too.

eBook 143

eBook CRM User-Generated Marketers 143

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. Take AI-driven customer segmentation, for example.

Transform 52

Transform Marketing Mix User-Generated eBook 52