Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

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Whitepaper eBook Transform Inbound Marketing 145

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

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eBook Promotion User-Generated Inbound Marketing 145

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

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Customer Transform Energy Health 77

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? If your goal is customer engagement , then gating your content is probably not going to be of much value considering you already have your customers’ info.

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Whitepaper eBook User-Generated Thought Leadership 133

OnDemand CMO

NOVEMBER 15, 2022

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?

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eBook Content Marketing Whitepaper Shoppers 87

Marketing Insider Group

JANUARY 3, 2023

No one likes losing customers, but it does happen. But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023.

Customer 144

Customer Whitepaper eBook Education 144

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. In addition to sheer ROI, email newsletters can help small businesses: build goodwill with your audience promote sales, deals, and coupons increase customer value. Build a Content Calendar.

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Whitepaper Content Marketing Marketing Marketers 145

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

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Customer Acquisition Content Marketing Customer Whitepaper 145

Lusha

JULY 21, 2024

But with so many potential customers out there, how do you identify the ones most likely to convert? A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Enter the Marketing Qualified Lead (MQL).

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Whitepaper CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). White Papers.

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Whitepaper Content Marketing eBook Marketing 145

Marketing Insider Group

AUGUST 26, 2024

This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. This can involve creating an Ideal Customer Profile or buyer persona for each audience type. Awareness efforts can take on many different forms.

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Manufacturing Transform Whitepaper Retail 78

Girl Power Marketing

AUGUST 25, 2022

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. Most customers will gladly pay more for better customer service, while 80% would switch to a competitor after more than one bad experience. Content marketing is key to capturing new customers.

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Whitepaper Content Marketing Customer eBook 92

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. How much easier and more effective? Segment and Set Rules.

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Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

DECEMBER 17, 2020

By focusing on your target audience’s key challenges and the steps they take to seek solutions, you can develop genuinely insightful, interesting, and informative pieces that drive customer interaction and strengthen the value of your brand. Whitepapers are typically denser than blogs but more concise than an eBook.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Martech

FEBRUARY 27, 2025

Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers.

Transform 83

Transform CRM Whitepaper eBook 83

Hubspot Marketing

MAY 29, 2023

Catching your customer's attention through email subject lines is a challenge in itself, and even trickier to get them to click open. Personalization: AI can analyze customer behavior, preferences, and browsing history to help target blog content to specific audiences.

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Whitepaper eBook User-Generated Marketing 139

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Their email features the product image, a one-click Complete My Purchase button, and free shipping as an incentive, making it easy for customers to finish their transactions. Example: Run a carousel ad with customer testimonials or key product features.

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Whitepaper Price Shipping Outbound Marketing 69

Hubspot Marketing

MAY 6, 2022

Customer acquisition costs (CAC) are on the rise. About 60% of marketers say that their CAC has increased over the past three years , making it more important than ever for companies to both identify potential leads and increase the chances that these leads are quickly converted into paying customers. The result? Find new channels.

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PR Whitepaper Content Marketing eBook 123

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. The new generation of digitally savvy customers does a bulk of their product research online. The new generation of digitally savvy customers does a bulk of their product research online. Step 1: Identify Your Target Customers. And they have options.

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Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Scoop.it!

NOVEMBER 22, 2022

Contrary to what some inexperienced marketers might expect, customer purchases don’t happen randomly and unexpectedly. . On their way to making a final purchasing decision, customers go through different stages – awareness, consideration, and decision. Remember, your potential customers are far from being purchase ready.

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Whitepaper Customer eBook Education 105

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

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Whitepaper Customer eBook Energy 98

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers.

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Content Marketing Whitepaper eBook Price 144

Martech

APRIL 24, 2024

. “We did our blog, landing pages, forms, things like that, but a bunch of customers wanted to put their websites on us.” People wanted to consume different types of content — video, podcasts, eBooks, white papers. Now it’s set on helping its customers follow the same journey.

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Whitepaper Manufacturing eBook Health 122

Hubspot Marketing

OCTOBER 12, 2017

On the flip side, an indirect competitor is one that provides products that are not the same but could satisfy the same customer need or solve the same problem. It seems simple enough on paper, but these two terms are often misused. You should also take note of their pricing and any discounts they're offering customers.

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Whitepaper eBook Price Promotion 145

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation Lead generation is the process of attracting prospects to your business and increasing their interest from prospect to customer. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt.

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Whitepaper Transform Promotion Marketing 140

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. You can easily customize your blog with plug-ins and themes. Configure your blog with a custom URL structure. Downloading an ebook or white paper. Customer loyalty.

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Whitepaper eBook Key Performance Indicator User-Generated 144

OnPassive Marketing

MAY 12, 2022

By creating high-quality, targeted content, you can attract more leads and convert them into customers. By creating content relevant to your target audience, you can draw in potential customers who are more likely to be interested in what you offer. Ebooks are another great type of content for lead generation. Whitepapers.

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Content Marketing Whitepaper eBook B2C 126

Hubspot Marketing

AUGUST 11, 2022

When you don't completely understand your audience, a disconnect is created between your business and your potential customers. The internet has made it easier for marketers (and salespeople) to engage customers at the various stages of their journey using content marketing. Whitepaper.

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Whitepaper eBook Education Price 145

Adobe Experience Cloud Blog

MARCH 28, 2017

Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. They want to engage with quality content that educates, entertains, or inspires them.

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Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

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Customer Thought Leadership Whitepaper Non-Profit 109

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Get this exchange right, and you’ll be able to turn more of your fans and observers into full-fledged leads and customers. Tip #3 – Pick the Right Form Fields.

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eBook Whitepaper CRM Place 145

Marketing Insider Group

MAY 3, 2021

Leaders often get picky about content because they read it as themselves, not the customer. Waffling or being uncertain won’t win over customers. From eBooks to video to social media posts, you are creating a narrative. Your audience isn’t an expert. It’s that simple. Your Content Isn’t Highly Readable.

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Content Marketing Whitepaper Thought Leadership eBook 141

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

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Content Marketing Whitepaper eBook B2C 111

Adobe Experience Cloud Blog

JANUARY 22, 2020

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage. closed won (new customers). What exactly is the middle of the funnel? Fight Low Lead Quality at the Source.

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Management Whitepaper Marketing Automation Platform Thought Leadership 160

Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. A landing page funnel guides potential customers through your sales process. Content downloads : Offering ebooks, whitepapers, and other resources. Lets do it.

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Price User-Generated Copywriting Analytics 111

Adobe Experience Cloud Blog

MARCH 22, 2018

For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Support Sales with Relevant Customer Experiences. Customers have come to expect personalized experiences and interactions through their preferred format or channel. Personalize and Scale Messaging with AI Insights.

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Whitepaper Thought Leadership eBook Marketing 134

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

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Whitepaper Transform PR eBook 130