SmartBrief - Marketing

OCTOBER 21, 2024

It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. This article discusses four effective ways that can help your new business thrive in a competitive market and reach more customers. Your event is focused on marketing your business.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Aspiration Marketing

APRIL 11, 2023

Email marketing is an effective and cost-efficient way for businesses to reach and engage customers. A well-built email campaign can help businesses promote products and services, keep customers informed, and boost customer loyalty. Email marketing is a great way to nurture leads and drive sales.

Email Marketing 246

Email Marketing Customer loyalty Marketing Marketers 246

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 122

Customer Transform Customer loyalty Marketing 122

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Here’s how a marketer can effectively integrate a CDP: 1. This allows for more personalized marketing efforts.

Customer 109

Customer B2C CMO Customer Journey 109

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). These emails arent random as theyre based on your customers actions (or inactions).

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Klaviyo’s segmentation makes it easy.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Dig deeper: Does your email copy persuade or sell?

Whitepaper 111

Whitepaper Promotion Email Marketing Education 111

Martech

APRIL 8, 2024

Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey. But how exactly? Updating them on new products and services. This is also easier than it used to be.

Email Marketing 128

Email Marketing Customer Customer Journey eBook 128

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Martech

DECEMBER 5, 2024

The client, a SaaS company, enlisted my consultancy to review their email marketing program. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. As a result, they were effectively blocked from reaching most of their customers.

User-Generated 117

User-Generated Promotion Customer Journey Email Marketing 117

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 121

CMO Email Marketing Influencer Marketing Promotion 121

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. This marked the beginning of a new era in digital communication.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

MARCH 22, 2025

Effective email marketing can significantly boost a Non Profits outreach, engagement, and fundraising efforts. This article will guide you through top strategies to leverage email marketing for your Non Profit Organization. Email marketing also helps build community and foster connections within the nonprofit sector.

Non-Profit 52

Non-Profit Email Marketing Marketing Marketers 52

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers?

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. They streamline operations, improve customer experiences, and set the stage for sustainable growth. Segmentation personalizes customer interactions to boost engagement. Reduces redundancies and errors in customer records.

CRM 98

CRM Management Customer Analytics 98

Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

Email Marketing 52

Email Marketing User-Generated Marketing Marketers 52

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing 59

Email Marketing Law Transform Marketing 59

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. Promote your products on social media.

Retail 118

Retail Shoppers User-Generated Customer Journey 118

Vertical Response

FEBRUARY 15, 2025

How to Leverage Email Marketing + SMS for Maximum Engagement In todays digital world, businesses need a multi-channel approach to connect with their audience effectively. Email marketing and SMS (Short Message Service) are two of the most powerful tools in a marketers arsenal. Why Combine Email Marketing and SMS?

Email Marketing 52

Email Marketing Health CRM Retail 52

Marketing Insider Group

AUGUST 12, 2024

Elementor Elementor is a powerful and versatile page builder plugin for WordPress that allows users to create stunning, custom website designs without any coding knowledge. Image Source The design and customization of your website play a critical role in capturing and retaining visitor attention.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Vertical Response

AUGUST 25, 2024

Key Takeaways Early planning for holiday marketing is essential to capture customer attention and refine strategies based on past campaigns. A multi-channel marketing approach, including social media, email, and SMS, significantly improves engagement and conversion rates.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. AI-powered personalization significantly boosts customer satisfaction by providing tailored marketing experiences.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketing Marketers 123

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. Welcome emails generate 320% more revenue per email than promotional ones. Email 3: Use social proof. Send approximately three days after Email 2. Time-sensitive promotional offers.

Non-Profit 97

Non-Profit User-Generated Shipping eCommerce 97

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Hubspot Marketing

NOVEMBER 14, 2024

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. While brand building is important, startups need customers — now. Customize and personalize messaging.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

Martech

JANUARY 13, 2025

Prompt: What about welcome emails (are they important)? Answer: Welcome emails are a crucial component of any email marketing strategy. They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. Here are several reasons why welcome emails are important: 1.

Customer loyalty 105

Customer loyalty Copywriting Communications User-Generated 105

Martech

JULY 22, 2024

Prompt: Please explain in greater detail the techniques of customer base segmentation. Customer base segmentation is the process of dividing a customer base into distinct groups or segments based on shared characteristics, behaviors, or preferences. After that, how to improve prompts to get even better answers from me.

Email Marketing 105

Email Marketing Customer Journey Education Market Trends 105

Marketing Insider Group

MARCH 10, 2025

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams. Data security remains a priority.

Transform 66

Transform CRM Customer Analytics 66

Martech

AUGUST 5, 2024

With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. How to achieve: Promote your content on social media and through email newsletters.

Whitepaper 117

Whitepaper User-Generated eBook Analytics 117

Martech

JANUARY 7, 2025

A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

Key Performance Indicator 102

Key Performance Indicator Logistics Marketing Marketers 102

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 120

Content Marketing Marketing Marketers Customer Acquisition 120