Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketers 131

Martech

SEPTEMBER 27, 2023

In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Email Marketing 129

Email Marketing Whitepaper Marketers Marketing 129

Marketing Insider Group

MAY 6, 2025

.” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. These are 6 of the most powerful marketing strategies that will help your brand rise above the noise and capture your ideal customer’s attention.

Marketing Strategy 81

Marketing Strategy Whitepaper Thought Leadership SEO 81

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Conversion rate: The percentage of content readers who convert into leads or customers. Dig deeper: What is content marketing? Defining marketing’s present and future 3.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

DECEMBER 16, 2013

They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers. Facebook Lookalike and Custom Audiences. Retargeting Ads. Snowboards?

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Advertising 134

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

Email Marketing 134

Email Marketing Transform Whitepaper Marketers 134

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Email marketing is an excellent tool for small businesses to use.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Plus, you can personalize your message to reach the right customers at the right time.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Email Marketing 132

Email Marketing Whitepaper Marketers Marketing 132

Adobe Experience Cloud Blog

JULY 19, 2011

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Make sure they do!

Email Marketing 120

Email Marketing B2C Marketers Marketing 120

Litmus

OCTOBER 6, 2022

Email offers brands a great opportunity to connect with current and potential customers. 42% immediately unsubscribed from the brand’s marketing content. ? Think about the first time you collect data from a customer. Chances are, you gather preferences when someone initially signs up for emails. But best of all?

Email Marketing 109

Email Marketing Whitepaper Marketers Marketing 109

Adobe Experience Cloud Blog

JULY 6, 2012

That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go. And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device.

Whitepaper 125

Whitepaper Email Marketing Communications Customer 125

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 133

Email Marketing Whitepaper Marketers Marketing 133

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). Later, they click on a retargeting ad and return to the website.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. The marketing plan template is a different story. E-Books or Whitepapers. Image Source. Image Source. Image Source.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Marketing Insider Group

AUGUST 31, 2015

Are you worried prospects will think your email marketing is spammy? Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. Gary Vaynerchuk famously talks about how “marketers ruin everything.”

Email Marketing 109

Email Marketing Whitepaper Customer Acquisition B2C 109

Scoop.it!

OCTOBER 31, 2024

Start by identifying your ideal customer’s pain points. For example, if you’ve identified a common pain point that frustrates your potential customers, why not build an interactive tool (quiz, calculator, converter, etc.) to help people find the answers to their needs in exchange for an email address?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Adobe Experience Cloud Blog

JULY 12, 2010

Marketing Sherpa and Q Interactive found that 56% of recipients considered email from a known sender that was “just not interesting to me&# to be spam. Improve email performance metrics. Sell the right product to the right customer. Increase customer loyalty. Why should segments be developed? Just Bought.

Email Marketing 103

Email Marketing Whitepaper Marketers Marketing 103

Adobe Experience Cloud Blog

MAY 31, 2011

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. We know that those who manually request additional information and future communications are more engaged with our brand, and therefore more likely to convert to customers.

Email Marketing 111

Email Marketing Law Whitepaper eBook 111

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Here’s what you’ll learn: A snapshot of today’s email marketing landscape.

Email Marketing 121

Email Marketing B2C Law Marketers 121

Martech

FEBRUARY 27, 2025

Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant.

Transform 78

Transform CRM Whitepaper eBook 78

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. Don’t assume you know each customer journey. But customer journeys are not linear. Reimagine your preference center.

Email Marketing 94

Email Marketing Whitepaper Customer Journey eBook 94

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. How much easier and more effective?

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Martech

MAY 12, 2022

But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. So, an email that reminded a customer about the browse session, offered help and linked back to the page had some merit.

Customer 111

Customer Whitepaper Email Marketing Shoppers 111

Customers.ai

DECEMBER 18, 2024

Drop them into a content-based email sequence sharing related articles or guides. Example 2 : Visitors who download gated content like whitepapers or eBooks. Their email features the product image, a one-click Complete My Purchase button, and free shipping as an incentive, making it easy for customers to finish their transactions.

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve. What is the AOV (Average Order Value)?

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Marketing Insider Group

AUGUST 26, 2024

This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. This can involve creating an Ideal Customer Profile or buyer persona for each audience type. Awareness efforts can take on many different forms.

Manufacturing 77

Manufacturing Transform Whitepaper Retail 77

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Determine Your Customers’ Actual Journey.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketers 110

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

Marketing Insider Group

MAY 10, 2021

As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. As casual blog readers turn into email subscribers, your chance of converting them into customers increases almost exponentially.

Content Marketing 145

Content Marketing Whitepaper Shoppers Marketers 145

SocialPilot

JANUARY 27, 2025

Customer Relationships: Foster engagement with current clients to boost retention and satisfaction. Here are some steps to define your audience: Create an Ideal Customer Profile (ICP) Think beyond demographics like industry, company size, and revenue. Start early and customize it according to your content preferences.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Adobe Experience Cloud Blog

APRIL 23, 2012

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. “As You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Increasing the Response to Your Email Marketing. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing.

eBook 115

eBook Marketing Strategy Whitepaper PR 115