Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Holograms in live conferencing.

Event Marketing 126

Event Marketing Logistics Retail Marketers 126

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing? Learn who’s in the room.

Event Marketing 109

Event Marketing Marketers Marketing PR 109

Martech

OCTOBER 21, 2024

Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event. The result?

Transform 116

Transform PR Event Marketing Target Market 116

Adobe Experience Cloud Blog

DECEMBER 12, 2012

We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Events provide a unique opportunity for lead generation , branding, customer and prospect engagement, and educating attendees. Create a solid event strategy.

Event Marketing 122

Event Marketing Logistics Direct Mail Promotion 122

Marketing Insider Group

DECEMBER 19, 2017

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’ They […].

Event Marketing 107

Event Marketing Whitepaper eBook Marketers 107

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher.

Event Marketing 100

Event Marketing Marketers Marketing Personalized Marketing 100

Marketing Insider Group

SEPTEMBER 6, 2017

The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. With the technology available […].

Event Marketing 104

Event Marketing Marketers Marketing Customer 104

Rock Content

NOVEMBER 9, 2020

For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. They will be the platform for attracting customers or connecting companies and business partners. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions.

Event Marketing 115

Event Marketing B2C Promotion Marketers 115

Rock Content

OCTOBER 18, 2016

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

Event Marketing 108

Event Marketing Retail Marketers Marketing 108

Marketing Insider Group

MAY 21, 2014

As one of our speakers for Brand ManageCamp 2014, Jay Baer, says – “Sell and you will have a customer today. Help and you will have a customer for life.” Len also relies heavily on word of mouth from past event attendees. I’ve attended the events first 3 years and have to admit, it was always a great experience.

Event Marketing 111

Event Marketing Marketers Marketing Fashion 111

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

Event Marketing 101

Event Marketing Millennials Fashion Marketers 101

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Financing Your Event.

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Hubspot Marketing

NOVEMBER 15, 2024

That’s one of many benefits holistic marketing offers. When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience.

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CMO Traditional Marketing Communications Marketers 122

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

Event Marketing 59

Event Marketing Marketers Marketing Energy 59

Martech

OCTOBER 18, 2024

LinkedIn Ads LinkedIn offers a variety of ad formats to reach your ideal customers and drive specific actions. That said, standard LinkedIn campaigns have more customization options and the ability to handle complex objectives. Custom reports: Create custom reports based on specific needs and goals.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Hubspot Marketing

JUNE 6, 2023

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. What customers experience is a telltale sign of the function or dysfunction that exists internally.

Customer 139

Customer CRM Direct Mail User-Generated 139

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. After the Event. Once the event is over, your work is not complete.

Event Marketing 77

Event Marketing CMO CRM Marketers 77

Marketing Insider Group

MARCH 23, 2020

The battle for customer attention is real. While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. Because we are our own case study! What do we pay for those leads?

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Martech

SEPTEMBER 28, 2021

However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If Not only that, but the same opportunity applies for email marketing outreach. 3 steps to win over B2B buyers.

Customer 109

Customer Transform CRM Event Marketing 109

Marketing Insider Group

JUNE 25, 2015

How do customers describe your company to their family and friends? Nordstrom does not merely offer a high-end clothing and accessories, they offer dedicated customer service. Nordstrom does not merely offer a high-end clothing and accessories, they offer dedicated customer service. How do you want your customers to feel?

Branding 108

Branding Customer Manufacturing Event Marketing 108

Marketing Insider Group

NOVEMBER 27, 2018

Events help you know your customers and potential customers face-to-face. Why Hold Events? That’s why word-of-mouth advertising, despite marketers’ best efforts to make their work the center of attention, remains the number one reason people buy. People buy from people they know. Why […].

Customer 106

Customer Advertising Advertisers Product 106

Animalz blog

APRIL 17, 2025

Will says, “The initial onboarding period the memo that you had me fill out, and then having deeper Zoom calls going over the product and the market characteristics was critical.” “Our customers are white males, 35+, mainly in Florida, Texas, and the Midwest,” Will explains.

SEO 62

SEO Branding Transform Shipping 62

Sprout Social

NOVEMBER 20, 2024

It also is relevant in public relations, content marketing and event marketing. So, for example, if a creator receives 1,000 likes on an Instagram post, using a customized EMV benchmark of $0.10 The answer to that question depends on your specific social media marketing goals and objectives.

Key Performance Indicator 105

Key Performance Indicator Analytics Social Media Marketing User-Generated 105

Martech

SEPTEMBER 16, 2024

Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Creating a successful martech strategy involves combining a clear understanding of the market with the ability to adapt. Sample goals: Host 10 regional events to generate new sales opportunities.

User-Generated 65

User-Generated CRM Customer Acquisition Partner Marketing 65

Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. The post PGA TOUR transforms fan experience, analytics and customer feedback appeared first on MarTech.

Transform 109

Transform Analytics Customer Food 109

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Another area that complements and amplifies your digital and automated approach is event marketing. Event Marketing b2b' What is it?

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Event Marketing Thought Leadership Energy Place 134

Hubspot Marketing

JUNE 6, 2023

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. What customers experience is a telltale sign of the function or dysfunction that exists internally.

Customer 98

Customer CRM Direct Mail User-Generated 98

Lusha

MAY 23, 2023

Events are still a hugely important part of marketing strategy– 79% of marketers in the U.S. use event marketing to generate leads. But finding the right audience and getting actual quality leads from an event can feel like fumbling around in the dark. And virtual events are only a little better.

Event Marketing 52

Event Marketing Marketers Marketing Personalized Marketing 52

Marketing Insider Group

JANUARY 16, 2020

Customer retention. More ROI from marketing. Once you identify a post’s goal, match it to a phase in your sales funnel and determine at which point a customer would ideally consume the content. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. Web traffic.

Customer 111

Customer Analytics B2C CMO 111

Sprout Social

OCTOBER 22, 2024

They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.” The same report found that they are also most likely to use TikTok and Instagram for staying up to date on the news, and Instagram for customer care. Data backs this up.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Shelve the Presentations.

Thought Leadership 167

Thought Leadership Event Marketing Marketers Marketing 167

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

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Price Event Marketing CRM Marketing Automation Platform 142

Adobe Experience Cloud Blog

JANUARY 8, 2013

With this understanding, you can evolve your mix of tactics each time you put on or sponsor an event. When it comes to measuring event marketing ROI , every company is unique in their level of sophistication and what they want to track. Want to learn more about how to leverage events in your marketing mix?

Event Marketing 132

Event Marketing Marketing Mix Customer Marketers 132

Adobe Experience Cloud Blog

AUGUST 19, 2014

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Event Marketing'

Thought Leadership 132

Thought Leadership Event Marketing Marketing Automation Platform Marketing Strategy 132

Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem?

Logistics 133

Logistics Event Marketing Thought Leadership CRM 133

Martech

OCTOBER 4, 2022

Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform? Event marketing.

Event Marketing 127

Event Marketing Transform User-Generated Management 127

Martech

SEPTEMBER 1, 2023

B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. CDP Customer data platforms are critical and constantly changing, these people will make sure you’re always in the know. Content marketing Want your content to connect? These are the people you need to follow.

Event Marketing 117

Event Marketing Analytics Email Marketing Content Marketing 117