Adobe Experience Cloud Blog

OCTOBER 13, 2014

Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Another area that complements and amplifies your digital and automated approach is event marketing. Event Marketing b2b' What is it?

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Adobe Experience Cloud Blog

DECEMBER 17, 2014

But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. Event Marketing b2b Consumer' Let us know!

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Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Shelve the Presentations.

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Adobe Experience Cloud Blog

DECEMBER 19, 2017

If there is one thing to make absolutely sure of in 2018, whether you are a B2B marketer, B2C marketer, or somewhere in between, it is proving the intrinsic value of your company and its employees. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Technology. Content & Channels.

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Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing'

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Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Consumer Marketing Strategist, Mike Stocker will give the first think:tech session of the conference, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. They will share best practices to effectively acquire, engage and measure customer success across multiple touchpoints that increase digital ROI.

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Adobe Experience Cloud Blog

AUGUST 19, 2014

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Event Marketing'

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Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. If you’re a marketer, you probably have a different perspective on your target audience—mostly because you must deeply understand their mindset to be successful. Share your insight in the comments below!

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Marketing Insider Group

JANUARY 26, 2021

After you’ve collected year-over-year analytics data from each marketing channel and their corresponding sales metrics, you should ask yourself two simple but important questions: What’s working? Furthermore, ask more specific questions like: Which audience segments, accounts, or customers did we target? Thought Leadership.

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Adobe Experience Cloud Blog

JUNE 19, 2013

Putting all of these top names together dramatically increases brand recognition, customer value and customer retention. On June 20, we are bringing together the top minds in sales and marketing for an all-day virtual summit. The more we all help one another promote the event, the more we’ll all win. Event Marketing'

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Adobe Experience Cloud Blog

MARCH 9, 2015

Your demand generation efforts go beyond just email programs; make sure to involve your customer team. These types of events can be a fantastic opportunity to build your reputation with your existing customer base. Product Marking: Your product marketing team is extremely important in ensuring the success of your event.

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Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They can evolve as fast as your products.

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Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

JANUARY 16, 2014

ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. Gartner Customer Strategies & Technologies Summit (April 28-29) – London, UK. CIM (Chartered Institute of Marketing) Annual Conference – London, UK – Dates and details coming soon! Event Marketing'

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Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? Field events allow a company to have intimate interactions with prospects and customers, without the distraction of a large conference. Attendees are there specifically for your brand.

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Adobe Experience Cloud Blog

JANUARY 11, 2013

How do you get your thought leadership pieces to your audience? To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media.

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Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem?

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Logistics Event Marketing Thought Leadership CRM 133

Adobe Experience Cloud Blog

JUNE 26, 2015

As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern. Find out her career interests: Which type of marketing does she envision pursuing? Does she like engaging with customers, or does she prefer being tied to new business?

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Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. The Art of Swag (or “Schwag”) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

MAY 20, 2015

A customer enters. “Is This is immersive marketing.”. While interactive ads are certainly engaging, customers can’t download tangible experiences onto a smart device. Converting customers to brand advocates is as easy as introducing a Wes Anderson fan with a smartphone to Bar Luce. Is this a dream?” she asks. “No,”

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Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

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Adobe Experience Cloud Blog

OCTOBER 9, 2014

Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. In short, the events had a bit of everything so we wanted to recap the bigger themes from our European “Innovation in the Nation” events: 1. Event Marketing b2b Consumer' Wherever they are.

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Adobe Experience Cloud Blog

FEBRUARY 27, 2015

His presentation ranged from the need for adaptive websites, to the state of digital marketing. Chaffey referenced Lufthansa’s site, which adapts itself based on where the customer is, be that at home, in the airport, or elsewhere—pretty smart stuff. He then covered data from his comprehensive report on the state of digital marketing.

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Entertainment Thought Leadership Event Marketing Digital Marketing 132

Adobe Experience Cloud Blog

JUNE 13, 2013

For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. When a person attends a social marketing webinar, we assign them to the social marketing nurture track. But, we have found that lead interest differs per track.

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Adobe Experience Cloud Blog

OCTOBER 6, 2014

For example, if you’re projecting that your event will be 2K people, an important detail to add is that the previous’ year event had 1,500 and you’re expecting the event to grow 30% based on the increased size of your customer base. Event Marketing' Please share it in the comments section below.

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Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Virtual event history.

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Adobe Experience Cloud Blog

AUGUST 6, 2015

Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. They Help Spread Your Thought Leadership.

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Adobe Experience Cloud Blog

APRIL 15, 2015

To start, Marketo Chairman and CEO, Phil Fernandez presented a vision for the future that changes the way marketers think about their role in the organization and how the conversation with their customers will change. Engagement Marketing Event Marketing b2b Consumer'

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Adobe Experience Cloud Blog

DECEMBER 17, 2018

Marketers around the globe have issues aligning with their sales teams to create a true partnership. But there are ways to ease the burden and create a working partnership that creates a better customer experience. At our recent Marketing Nation Engage event, marketing leaders gathered to learn.

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Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

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Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. Engage With Influencers. The result?

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Adobe Experience Cloud Blog

JUNE 19, 2020

Let’s take a look at some of the ways you will be able to use Predictive Audiences and how it transforms everyday marketing fundamentals for all marketers and revenue strategies. Maximizing Registrations and Attendance for Events. Crafting an invite list for live events and webinars is often more art than science.

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Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience.

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Adobe Experience Cloud Blog

OCTOBER 10, 2013

Here’s a place-based search for posts from the White House: Here’s a subject and relationship-based search for posts: Refined searches of posts and updates should give marketers all of the same benefits that refined photo searches already provide, in both event marketing and social. your best customer advocates.

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Adobe Experience Cloud Blog

MARCH 21, 2014

Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs? So what next?

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Adobe Experience Cloud Blog

JUNE 2, 2020

Taking an outside-in approach to your content and your event will have your boss’ boss singing your praise. Your customers are the best voice of your company. When you have customers speaking at your event, they are giving a personal endorsement of your platform, brand, and offerings.

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Marketing Insider Group

JUNE 14, 2020

They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. This is where effective thought leadership comes in. The result?

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Adobe Experience Cloud Blog

JANUARY 5, 2017

With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Discount Codes.

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