Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Martech

OCTOBER 31, 2024

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” ” The trust gap. Why we care.

Gen Z 114

Gen Z Branding Millennials Retail 114

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Direct Mail 110

Direct Mail Gen Z Whitepaper Customer 110

Sprout Social

OCTOBER 10, 2024

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z 50

Gen Z Branding Customer Journey Communications 50

Scoop.it!

JULY 18, 2024

Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few. You need to do what your competitors are doing: deliver tailored, personalized marketing messages.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Hubspot Marketing

NOVEMBER 1, 2023

World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. What Makes Chamberlain Coffee Uniquely Gen Z So what makes Chamberlain Coffee distinctly Gen Z compared to other beverage brands?

Gen Z 130

Gen Z Millennials Customer Acquisition Law 130

Martech

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Click here to view more MarTech webinars.

Gen Z 108

Gen Z Millennials Transform Marketing Strategy 108

Sprout Social

JULY 23, 2024

The brand integrated its entire product catalog into its account and created Pinterest Shopping ads to encourage customers to checkout. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. It’s important to look at this full-funnel strategy from an organic and paid perspective.

Gen Z 127

Gen Z Branding Retail Content Placement 127

illumin

NOVEMBER 19, 2024

But even though customers are expecting to have to shell out some cash, they don’t want to. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. This generation can be difficult to target but spend well.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z 101

Gen Z Fashion Millennials Retail 101

Martech

JULY 14, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. Historically there’s been a lot of word-of-mouth with people recommending certain products, but here we provide additional value for our customers for doing it. Why we care.

Gen Z 108

Gen Z Millennials Direct Mail Product 108

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. It’s become AmEx’s second-largest customer acquisition channel (second only to partner channels). “At But recently it’s seen startling success with younger age groups.

Gen Z 106

Gen Z Millennials Direct Mail Retail 106

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Aspiration Marketing

OCTOBER 18, 2022

Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. A bit about each generation: Baby Boomers (1946 - 1964): This classic generation enjoys the finer things in life.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 98

Gen Z Marketing Strategy Real Estate Millennials 98

Duct Tape Marketing

SEPTEMBER 23, 2020

How to Prepare for Gen Z as a Small Business Owner written by Jenna Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I interview Jason Dorsey a generational expert, consultant, and co-author of Zconomy: How Gen Z Will Change the Future of Business–and What To Do About It.

Gen Z 100

Gen Z Millennials Customer Marketing 100

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though?

Gen Z 109

Gen Z Millennials Shoppers Price 109

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. To help you get started on this platform, here are two easy steps to consider: Set up custom audiences to re-engage users who have previously visited your site.

Gen Z 120

Gen Z CRM Millennials B2C 120

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. What Gen Z consumers expect from brands on social media.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Search Engine Land

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 84

Gen Z Millennials Transform Marketing Strategy 84

Hubspot Marketing

JANUARY 31, 2025

Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. But will it work?

Gen Z 105

Gen Z Manufacturing Millennials Fashion 105

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. Customers are tired of empty pledges and are looking for companies to take meaningful action. For many customers, same-day delivery is no longer just nice-to-have, it’s a must-have.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Jeff Bullas

JANUARY 10, 2023

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Hubspot Marketing

NOVEMBER 26, 2024

Think about who your current customers are. Survey your customers. And with the majority of TikTok influencers being Gen Z , they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.” What are their jobs? Find out where your audience is most active. Look at your competitors.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. But many of us never make it past that first page, making it essential for brands looking to reach new customers to get closer to the top of the SERP rankings. This means covering the topics your potential customers are looking for, in-depth. SEO has compounding benefits.

SEO 130

SEO Gen Z Finance Transform 130

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertisers Advertising Transform 122

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 97

Shoppers Gen Z Millennials Fashion 97

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Each new generation has watched more online video than the last. Younger generations are watching longer content.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. of the total population and 64.6%

Gen Z 73

Gen Z Millennials Social Media Marketing User-Generated 73

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 85

Gen Z Branding Retail Education 85