Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. 55% of Gen Z have ad recall after watching 0 to 2 seconds of an ad.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. Generate custom, branded visuals.

Social Media Marketing 142

Social Media Marketing Gen Z User-Generated Marketing 142

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 114

Gen Z Affiliate Marketing Fashion Social Media Marketing 114

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Figuring out how to make your marketing click with a younger crowd is easier than you think. The reality, though?

Gen Z 109

Gen Z Millennials Shoppers Price 109

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Hootsuite

MARCH 11, 2020

They’re also a prime market due to their high-purchasing power and early-career status. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). LinkedIn gender demographics. Get Started.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Education 145

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous.

Gen Z 143

Gen Z Millennials User-Generated Entertainment 143

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. The following data comes from HubSpot Blog Research's forthcoming State of Social Media Trends report, as well as HubSpot Blog Research's State of Consumer Trends.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Hubspot Marketing

JANUARY 22, 2025

Benefits and Drawbacks of Organic Marketing What are the benefits of organic marketing? Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

MARCH 12, 2024

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. Our focus is on the content that directly relates to our brand, products and the positive impact we hope to create for our current and potential customers and businesses everywhere.”

Social Media Marketing 132

Social Media Marketing Gen Z Health Marketing 132

Hootsuite

MAY 31, 2022

Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. Source: Statista. Try Hootsuite.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In When creating a customized experience for sports fans, make sure to tie it back to your brand. Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves. “A

Gen Z 113

Gen Z Fashion Entertainment Marketing 113

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. In other words, digital content could also be defined as online media created for content marketing.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from customer engagement to strategic planning. Social touches every aspect of how businesses operate and grow. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 72

Gen Z Millennials Social Media Marketing User-Generated 72

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z).

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 54

Gen Z User-Generated Influencer Marketing Law 54

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Boom, done!

PR 111

PR Gen Z Thought Leadership Communications 111

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Martech

FEBRUARY 21, 2025

Gen Z users lose focus on ads in just 1.3 Share a real customer unboxing. Upload CRM lists to target existing leads and customers. Use engagement-based custom audiences people who interact with your social content, watch videos, or click previous ads. CPMs go up, CTRs drop and conversions stall.

Gen Z 91

Gen Z Advertising Advertisers CRM 91

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Potential customers can’t just click a button to buy — instead, they complete an application and qualification process to get a quote. Social media marketing for insurance companies offers the ability to address those concerns.

Social Media Marketing 111

Social Media Marketing Gen Z Education Health 111

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. One thing is for certain: social commerce is here to stay. One thing is for certain: social commerce is here to stay.

Customer 143

Customer Gen Z Transform Retail 143

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. With this in mind, share your brand's values on social media — let them know what you care about and what you do to take a stand.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. Snapchat received a customer satisfaction rating of 70 in the United States.

Gen Z 103

Gen Z Millennials User-Generated Advertisers 103

illumin

MARCH 6, 2025

ROI-Driven Targeting Financial brands highlight high-return opportunities for personal and business investments, using lead generation ads and retargeting to attract high-intent customers. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Buffer Marketing

JANUARY 13, 2025

“Over-reliance on AI for content creation and engagement, or a lack of transparency about its use, could lead to customer backlash,” he predicts. Matt shares that, “ the rise of native AI tools within social media platforms will empower social media managers and creators.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Hubspot Marketing

MAY 8, 2023

Another powerful earned media asset is content from your very own satisfied customers who might share their pleasant experiences on social media, review sites, or other channels. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 142

Gen Z Millennials Marketing Marketers 142

Hubspot Marketing

FEBRUARY 17, 2023

Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. Audio chat rooms are trendy among Gen Z.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Hubspot Marketing

OCTOBER 27, 2023

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. HubSpot ) 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. GWI , 2020) Social Commerce Purchasing Stats $86.21 dollars in 2022.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Buffer Marketing

SEPTEMBER 9, 2024

  The videos that have seen success are more lifestyle-focused clips I created with TikTok and Instagram in mind — I even noted in my 30-day TikTok experiment that my strategy for the Gen Z-dominated platform seemed to be working on LinkedIn, too. I’ll expand on this below. 

Gen Z 121

Gen Z Real Estate Branding SEO 121

Hubspot Marketing

SEPTEMBER 26, 2022

Online communities are especially impactful for Gen Z, who value in-the-moment connection. In the past three months, 22% of Gen Z have joined an online community, and 36% of Gen Z actively participated in an online community (higher than any other generation).

Gen Z 128

Gen Z Customer loyalty User-Generated Communications 128