Sprout Social

SEPTEMBER 3, 2020

Creating custom sneakers? In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Music productions? Yep, all of the above. Let’s do this. ??

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Martech

OCTOBER 31, 2023

The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. If your customers, or prospects, are on TikTok, it’s a good idea not to hit the brakes on a TikTok holiday campaign until well into January. It’s worth noting that 80% of Gen Z consumers and 71% of U.S.

Gen Z 119

Gen Z Shoppers Food Marketing Plan 119

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. As a marketer, you likely already know how effective the combination of video and marketing tactics can be.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Hubspot Marketing

JANUARY 5, 2021

Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty. Similarly, explainer videos target users who are at the decision-making stage of the buyer’s journey and, if done right, they can turn decision-makers into customers. Hippo Video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

JANUARY 12, 2022

BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Tease your audience. Save money.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Girl Power Marketing

FEBRUARY 1, 2023

The Importance of Authenticity For years brands existed separately from buyers, simply releasing commercials and ads to draw customers. The information was one-way, with customer service departments handling any communication with the buyer. There are a lot of reasons video marketing is effective in any consumer marketing strategy.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

JUNE 11, 2021

Below, we'll reveal the results and a few expert tips for building the best social media video-sharing strategy for 2021 -- including one from an expert at Wistia. Where are Consumers Watching Social Media Videos? In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. People are turning to the network for videos that can help them relax or feel comforted. Creator-led content.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Neil Patel

JANUARY 18, 2023

Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. Google ranks fifth. That’s right. How does this work?

SEO 113

SEO Gen Z User-Generated Advertisers 113

Hubspot Marketing

NOVEMBER 5, 2019

If you have happy customers, you can even ask them to review your business on Facebook so prospects researching you can see how you've pleased your customers in the past. In 2018, 45% of marketers said they planned to add YouTube to their 2019 strategy.

Shoppers 144

Shoppers Product Gen Z Promotion 144

OnPassive Marketing

MARCH 29, 2022

In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app. Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy. However, the competition may step up shortly.

Gen Z 68

Gen Z Entertainment Video Marketing Analytics 68

Buffer Marketing

OCTOBER 23, 2023

Use this feature to streamline order processes and enhance customer interaction. CapCut for Business Launch TikTok unveils a suite of business-centric video editing tools, including an AI script generator , AI virtual try-on, and collaboration features among others, targeting brands, marketers, and creators.

Gen Z 119

Gen Z Affiliate Marketing User-Generated Law 119

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share on Snapchat.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Why Should Marketers Care About Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. source ) That’s a big audience for video content.

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Bannerflow

FEBRUARY 3, 2023

However, views and clicks were equally important for measuring success, demonstrating that video engagement is prioritised over bottom-line sales (27%). Perhaps the focus on views and engagement isn’t surprising since video ads are often implemented at the consideration stage of the customer journey.

Gen Z 52

Gen Z Advertisers Advertising Entertainment 52

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback. Think of your target audience as the bullseye on a dartboard.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

JULY 10, 2017

When you set out to create a video marketing strategy, one of the most crucial things to consider is what your target audience wants to watch -- current and prospective customers alike. When people think of “video marketing,” often, the first thing that comes to mind is YouTube. 3) You're using the wrong channel.

Gen Z 112

Gen Z Entertainment User-Generated Video Marketing 112

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships. billion in 2022, expected to increase to $10.9

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 111

Video Marketing Advertisers Advertising Entertainment 111

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. Use User-Generated Content. Why Should You Advertise on Snapchat?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

AWeber

JUNE 10, 2024

But if you want to stand out from the crowd, leveraging Instagram video marketing can bring you ahead of your competitors, as this content format is taking the world by storm. Now, it's the second most popular platform for video content after Facebook. Scroll down your Instagram feed, and you will see more videos than images.

Video Marketing 111

Video Marketing Gen Z User-Generated Marketing 111

Marketing Insider Group

DECEMBER 8, 2020

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. So personalize your content marketing efforts. Sounds sneaky? It is, but it’s effective.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 95

Branding Gen Z Transform Education 95

Search Engine Land

SEPTEMBER 18, 2024

For example, “TISSOT | PRX 35mm – Off The Cuff Campaign (Cutdown)” features five Gen Z characters with distinctive makeup, hairstyles and vintage cars. However, understanding which stories truly resonate with these audiences requires more than a surface-level analysis of the video marketing landscape.

Gen Z 84

Gen Z Advertisers Advertising Branding 84

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z 122

Gen Z Law B2C Entertainment 122