Rock Content

MARCH 15, 2023

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Help the rest of the business globalize.

Global Marketing 98

Global Marketing eBook Marketing Marketers 98

Hubspot Marketing

JULY 30, 2023

Consumers slide into brands’ DMs for customer service. Since social media is all about shopping, it makes sense that customer service is moving into the DMs. After all, most social media scrollers don't just want to leave their feed to become a lead or a customer and come right back. What’s Next for Social Media Marketing?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

SEPTEMBER 18, 2024

Understand your global market After defining your goals, you need to grasp the uniqueness of your global market. A fundamental part of international marketing is understanding how to market your brand to people from different cultures and regions. Finally, always plan for a contingency fund.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Search Engine Journal

JULY 14, 2021

Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers. The post How Spanish Transcreation Drives Marketing Success in Global Markets appeared first on Search Engine Journal.

Global Marketing 92

Global Marketing Marketers Marketing Customer 92

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer.

Retail 59

Retail Customer Health Customer Journey 59

Martech

JULY 12, 2024

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 106

Transform User-Generated Law Marketing Mix 106

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 billion in 2028.

Customer 117

Customer B2C Transform Retail 117

Martech

DECEMBER 10, 2021

The great challenge for brands is how to reimagine their approach to customer experience by connecting every point of interaction, uniting all teams across the business and merging the trust gap between brands and consumers. Our research explored shifts in both marketer and consumer expectations around customer experience and privacy.

Customer 106

Customer Transform Global Marketing Customer Journey 106

Martech

JULY 22, 2022

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. A better relationship with your customer. The benefits of using CJO tools. Increased revenue.

Customer Journey 107

Customer Journey Customer Analytics Global Marketing 107

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. Shifts in customer behaviors , an economy in flux, and emerging technologies are all rocking the boat. The new State of Marketing report is here. The good news? Ready to dive in? Let’s do it. Download the report.

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Customer Journey 115

Customer Journey Analytics Customer Marketing 115

Martech

FEBRUARY 12, 2025

While 90% of business executives believe customers highly trust their companies, only 30% of consumers actually do. Human insights Look at customer-centric companies getting it right and take a page from their playbook. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. Processing.

PR 73

PR Health Price Food 73

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. It makes the buying process easier for new customers.

Tentpole 104

Tentpole Gen Z Thought Leadership User-Generated 104

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. Its an indicator of brand trust, customer engagement, and marketing effectiveness.

PR 94

PR User-Generated Transform Thought Leadership 94

Martech

APRIL 5, 2022

Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers. Predicting/planning marketing and/or advertising spend based on past performance. Having a holistic understanding of the offline and online customer buying journey and weighting journey interactions appropriately.

Customer 109

Customer CMO Customer Journey Non-Profit 109

illumin

MAY 6, 2025

Media professionals should be prepared for more conservative spending, shorter campaign durations, and stricter approval processes, particularly in global markets and export-sensitive industries. Channel volatility is going to be expected as the customer journey and path to conversion are evolving.

Advertisers 71

Advertisers Advertising Marketing Mix Price 71

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Adobe Experience Cloud Blog

MAY 3, 2019

New opportunities to grow your business beyond your current market come up every day. How can both small- and medium-sized companies seize these opportunities to learn, grow, increase their sales, and retain customers? How can your business offer excellent service to customers across the world? Export fees and tariffs.

Logistics 133

Logistics Law Transform Global Marketing 133

Litmus

MARCH 13, 2020

Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. Unlike other marketing channels, like paid social or SEM, when it comes to email, your customers are specifically opting-in to receive your communications.

Customer 91

Customer Transform CMO Communications 91

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Global Marketing 130

Global Marketing Customer Journey New Technology Customer 130

Hubspot Marketing

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Conversational Marketing. Controversial Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. Tip 2: Respond to customer needs. And in our home market of Australia, we achieved 150% of our revenue target.

Thought Leadership 174

Thought Leadership Advertising Advertisers CRM 174

Martech

SEPTEMBER 14, 2021

It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. Last year, it launched Smart Platform, making AI-driven next-best-action and product recommendations available to its SMB market. Read next: Mailchimp brings AI to the SMB market.

Finance 135

Finance Price Global Marketing Customer 135

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. We forget our responsibility to determine impactful goals that create customers and grow our business.

Global Marketing 123

Global Marketing Marketing Marketers Communications 123

Hubspot Marketing

DECEMBER 18, 2024

How To Do a Content Gap Analysis Best Practices For Conducting a Content Gap Analysis A content gap analysis involves comparing your current content against your competitors content, your audiences search intent, different stages of your customer journey, and market trends and opportunities. Focus on search intent over keyword volume.

Marketing Strategy 100

Marketing Strategy Thought Leadership Marketing Marketers 100

Adobe Experience Cloud Blog

JANUARY 22, 2020

Sure, having one core competency is good, but you also need to create enough variety that you’ll keep your current customers interested and your prospective customers intrigued. Nothing will ever beat giving your customers the ability to try before they buy. Common Misconceptions About Content Diversification. People are busy.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Adobe Experience Cloud Blog

MAY 15, 2018

Conversely, one global enterprise has a top-down global strategy that can be tone deaf when it comes to regional adoption. Leaders select global marketing and branding elements with little regards for how images or ideas might translate across cultures and borders. Case in Point. Having too many metrics.

Thought Leadership 134

Thought Leadership Global Marketing Content Marketing Communications 134

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketers Marketing Global Marketing 140

illumin

JANUARY 21, 2025

of the global market. By understanding industry trends and customer preferences , as well as implementing strategies to provide travelers with their ideal vacation experience. Authentic experiences Increasingly, customers are looking for unique and authentic experiences when they travel. Learn more here.

Copywriting 59

Copywriting Advertisers Advertising Global Marketing 59

Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. We are thrilled with the overwhelming response to our call to identify the Top 50 Fearless Marketers in the world. Henry Stoever, Chief Marketing Officer, NACD.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Rock Content

MARCH 28, 2023

A top-notch branding strategy can help businesses stand out from the crowd, build customer loyalty, and drive revenue growth. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. By selling directly to customers, Tesla fully controls the customer experience.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Adobe Experience Cloud Blog

MARCH 6, 2015

Despite not having fully solved the challenges of personalization, they did agree that a first step for marketers is to understand content in context. This theme was best illustrated by Jon Busman, Global Marketing, CMO Initiative Lead at IBM. Once we understand the context, as marketers we should focus on shaping experiences.

CMO 133

CMO Thought Leadership Customer Journey Global Marketing 133

Sprout Social

MARCH 26, 2025

If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. And the stakes couldnt be higher.

Entertainment 92

Entertainment Gen Z Millennials User-Generated 92

Martech

APRIL 8, 2022

US Companies spend the most on marketing – $1.4 trillion, or 40% of global marketing spend in 2021. They spend a relatively large amount on marketing – 7.7% of revenue versus the global average of 5.6%. Marketing spend growth will see a boost from Chinese companies.

Transform 120

Transform Global Marketing Retail Marketing 120

Hootsuite

JANUARY 18, 2023

As social has evolved into a constant engine of online culture and connectivity over the past 10 years, it has also become an indispensable way for businesses to not just reach their customers but to engage with their customers in two-way conversations where relationships are forged. Together we will write Hootsuite’s next chapter.

Transform 121

Transform Global Marketing Social Media Marketing Management 121

Lynton Web

AUGUST 29, 2024

Whether you're a startup exploring new territories or a corporation refining your global strategy, these tools equip you to resonate with customers worldwide. Let's explore how HubSpot can help you speak your customers' language, wherever they may be. Ready to unlock your global marketing potential?

User-Generated 52

User-Generated Communications Management Global Marketing 52