Sprout Social

NOVEMBER 30, 2020

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. No surprises here.

Shipping 135

Shipping Marketing Marketers Transform 135

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. It's important to conduct thorough audience research and build multiple buyer personas, each representing one segment of your overall target customers.

Analytics 125

Analytics Copywriting Communications Market Research 125

Sprout Social

FEBRUARY 22, 2024

It’s all about finding an engaging audience that fits your ideal customer profile (ICP). Use this platform to find influencers, measure engagement rates and content performance, and integrate influencer marketing into your broader marketing strategy. Big audiences and high engagement rates don’t guarantee success.

Analytics 127

Analytics Influencer Marketing Health eCommerce 127

Rock Content

NOVEMBER 24, 2020

One of the main characteristics of this type of strategy is the need for customization. Generally, content creators work with a buyer persona, which is nothing more than a representation of an imagined ideal customer. It serves as a guide for the production of engaging materials.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Hootsuite

OCTOBER 25, 2021

Attract new customers. Customers are already looking for you on social media. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Customer personas. Source: Hootsuite. Guess what?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Search Engine Land

JANUARY 6, 2023

Google was not affected by this update, as it relies on customer intent, revealed by a user’s search terms. Marketers want more options, and TikTok is it. In early 2022, he noticed that the cost of bringing in new customers through advertising on Meta’s platforms was twice as high as it was before Apple’s privacy changes.

COS 86

COS Retail Advertising Advertisers 86

Rock Content

APRIL 18, 2023

The term “website localization” refers to any and all efforts to tailor a website to the needs of potential customers in a specific country, nation, or other target regions. For some brands, the entire global market may be the target. It helps global brands build stronger, more attractive brand identities.

Logistics 97

Logistics Global Marketing SEO Brand Management 97

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

JUNE 3, 2024

Based on customer data, AI can personalize your marketing content, recommendations, and offers for each individual customer. This can significantly improve CTRs, conversion rates, and, most importantly, customer satisfaction. Image Source Pro tip: Always analyze customer sentiment during the checkout process.

User-Generated 131

User-Generated Customer Journey Marketing Marketers 131

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. Insensitivity in these areas can alienate potential customers. A misstep like this is often due to a lack of understanding of local customs, beliefs and values. SEOs must ensure that content is linguistically accurate and culturally congruent.

SEO 110

SEO User-Generated Law Global Marketing 110

Vertical Response

MARCH 22, 2024

Key Takeaways The online business landscape is ripe with opportunities due to its global reach, cost-effectiveness, and sustainability, with innovative business ideas aligning with personal strengths leading to financial and personal success. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. Michelle Keene , Dropbox's Sr.

Gen Z 105

Gen Z Millennials Transform Advertising 105

Pam Didner

JUNE 20, 2022

For everyone to win across the scale, it’s crucial for the two ends of the spectrum to work together as marketing research and strategies are developed and executed. Divide and conquer on content creation and customization/translation. How should the joint global/geo Center of Excellence collaborate? Martech stack.

Transform 96

Transform Marketing Marketers New Technology 96

Hubspot Marketing

DECEMBER 19, 2023

Because of its massive user base, social media is a major component of many companies’ marketing strategies. Many firms create their own social media presence on top platforms to promote their brand and engage with existing and prospective customers through comments, reposts, and more.

User-Generated 116

User-Generated Marketing Marketers Social Media Marketing 116

Pam Didner

MARCH 17, 2021

The biggest issue any content marketer encounters in supporting a growing global company is. How to scale consistent creative, messaging, and many content pieces with minimal customization, yet resonate with an audience and drive conversions at the same time.”. Creative and style playbook based on marketing campaign themes.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Rock Content

JULY 21, 2020

They also serve as standalone solutions, being able to attract potential customers by offering a quick and easy way to understand a complex subject or visualize data in an innovative way. After all, the customization of your approach greatly influences the modern consumer’s decision-making. But really, it’s not.

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Rock Content

DECEMBER 21, 2020

This strategy may also be called global branding or international branding. Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. Branding is already a challenge in local markets. Understand the different markets.

Brand Management 78

Brand Management Branding Management Logistics 78

Welcome Software

MARCH 15, 2022

The survey – aptly called ‘State of Content 2022’ – was designed to understand the primary challenges modern marketers face in the context of planning, producing and distributing content, and analyzing its performance. CMOs, marketing leaders, and their stakeholders are growth-oriented. Who was targeted?

Transform 52

Transform CMO Marketing Marketers 52

Pam Didner

OCTOBER 22, 2022

I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom you will market to. Let’s start from the top.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 103

Market Research Non-Profit Transform Marketing 103

Econsultancy

MARCH 4, 2022

Customer experience. You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. This is thanks to 10 million new customers shopping with Kingfisher brands since the onset of the coronavirus.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98