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6 Key Steps to Global (Marketing) Domination

Adobe Experience Cloud Blog

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Consumers slide into brands’ DMs for customer service. Since social media is all about shopping, it makes sense that customer service is moving into the DMs. Instagram is used by 65% of social media marketers, coming in just behind Facebook at 67%. But whose job is it to respond?

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3 strategies to navigate change as digital privacy evolves

Martech

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 101
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. This is all a part of a greater content marketing plan.)

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Marketing attribution: What it is, and how it identifies vital customer touchpoints

Martech

Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers. Predicting/planning marketing and/or advertising spend based on past performance. Having a holistic understanding of the offline and online customer buying journey and weighting journey interactions appropriately.

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Marketers, Get Ready For Your Promotion: A Global Perspective

Adobe Experience Cloud Blog

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts.

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