Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. Format: Determine what format best supports the content and its objectives—whether that be an SEO-friendly blog or gated whitepaper, eBook, or Guide that can help drive downloads and leads. Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Lynton Web

APRIL 6, 2023

There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. In this blog, we’ll discuss the benefits of using paid media and share some examples of when to inject paid media into your inbound efforts. The downside?

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But for many companies, leads from these inbound methods don’t necessarily mean an increase in potential sales opportunities.

Whitepaper 87

Whitepaper Customer Inbound Marketing Thought Leadership 87

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

the King and Queen of Content Marketing). During this webinar, we will talk about how to create the right content to make your inbound marketing machine work. None of the above would be much good if I didn’t have lead nurturing and scoring that could be highly customized with personalization and segmentation.

Inbound Marketing 93

Inbound Marketing Whitepaper Marketers Marketing 93

Adobe Experience Cloud Blog

APRIL 23, 2012

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Set Up

FEBRUARY 25, 2025

2 Agency Growth Tactic: Build a Robust Inbound Marketing Machine Scaling an Agency requires a steady flow of quality leads, and inbound marketing is one of the most efficient ways to achieve this. Create specific roles for your pitch process to make sure it is both streamlined for the staff and customized for the Client.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

MARCH 26, 2012

by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. P romote content using segmentation, personalization, and customization. How do you do that?

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. “As You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy Certifications HubSpot is a popular software tool for marketers, and many organizations use HubSpot’s CRM platform to attract visitors, convert leads, and close customers. In addition to marketing certifications, HubSpot offers certifications in academy sales, service, data privacy, web design, and web development.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Hubspot Marketing

MARCH 10, 2025

It still needs an effective inbound marketing, social media, and email strategy to be effective, so your prospect has some brand awareness. One example of a signal is someone opening an email you sent, downloading a white paper, or filling out a form. Who else is typically involved in decisions related to [relevant area]?

Telemarketing 76

Telemarketing Gen Z Whitepaper CRM 76

Adobe Experience Cloud Blog

MAY 22, 2019

In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing. Sure, people have always advertised their wares, but the traditional approach followed a model we’ve come to know as push, or interruption, marketing. And content is key to this shift. There’s always a “but”.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketers Marketing 59

Neil Patel

APRIL 20, 2021

.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t.

Whitepaper 145

Whitepaper Analytics Inbound Marketing Marketers 145

Marketing Insider Group

JULY 19, 2011

Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works. Inbound marketing leads cost 62% less than outbound.

Inbound Marketing 102

Inbound Marketing Whitepaper Marketing Mix B2C 102

Marketing Insider Group

AUGUST 12, 2015

Examples of effective lead conversion content for the research stage include white papers, guides, tip sheets, eBooks, checklists, videos and kits. According to HubSpot , inbound marketing and landing pages generate 2X more leads than non-inbound marketers. Leads Are Not Generated By Landing Pages Alone.

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Whitepaper Inbound Marketing eBook Place 109

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

When it comes to content and marketing automation I tell people to consider the following: Use quality over quantity —You can effectively start your journey into marketing automation with just a few key pieces of content.

Whitepaper 126

Whitepaper Food Promotion Marketers 126

Marketing Insider Group

JUNE 14, 2020

They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Great content takes a lot of hard work and time to create. Strategic Alignment.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Adobe Experience Cloud Blog

JULY 13, 2012

Well, to be fair a co-worker’s mind, BUT I was obviously the better person to write the post since I am Marketing Program Manager for all things content. Creating content is a fantastic way to fuel your inbound marketing methods, but too often companies focus primarily on creating content, and not enough on cleaning it up.

Content Marketing 122

Content Marketing Whitepaper Thought Leadership Inbound Marketing 122

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. Next, dive into the pain points of your customers.

Whitepaper 105

Whitepaper User-Generated Analytics Inbound Marketing 105

Duct Tape Marketing

APRIL 15, 2014

My take is that for organizations to take full advantage of the dramatic shift in the way people and organizations buy today they must intentionally blend inbound marketing, outbound marketing and inbound selling a way that mirrors today’s customer journey. Marketing is now in full content production mode.

Inbound Marketing 78

Inbound Marketing Whitepaper Outbound Marketing Customer Journey 78

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. When prospects look on your resource page for one product line or in a particular market segment, they may also notice content that addresses other questions they have. Some Examples.

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134

Hubspot Marketing

JULY 10, 2018

More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. A blog can delight existing customers with fresh content for repeat business or referrals. As part of content marketing, blogging has its advantages. HubSpot is influential when it comes to inbound marketing.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Rock Content

APRIL 27, 2020

Its algorithm for the search engine is always getting smarter to serve better customers, which means it often creates new demands for marketing teams. The world of SEO, Content Marketing , Email Marketing, and Inbound Marketing is always moving, because the customer behavior also changes really fast.

Digital Marketing 112

Digital Marketing Inbound Marketing Non-Profit Whitepaper 112

Hootsuite

MAY 9, 2023

Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Content distribution is how you serve your content to your customers. It also includes any blogs and articles, white papers, or case studies you publish. Social media channels. Educational content.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Duct Tape Marketing

SEPTEMBER 11, 2018

And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inbound marketing. But I’d argue that there is real value in outbound marketing, when it’s done correctly. Catch Customers at Any Stage of the Marketing Hourglass.

Outbound Marketing 71

Outbound Marketing Whitepaper Inbound Marketing Marketers 71

Scoop.it!

OCTOBER 20, 2022

What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc. It is a form of inbound marketing that targets businesses and organizations rather than consumers.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Duct Tape Marketing

MARCH 31, 2014

The Greatest Opportunity In Social Media Marketing Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In my forthcoming book Duct Tape Selling (Portfolio May 15th) I make the case that sales professionals must think and act more like marketers.

Social Media Marketing 78

Social Media Marketing Inbound Marketing Whitepaper Outbound Marketing 78

Scoop.it!

MARCH 17, 2022

As your business grows and more data pours in, you can use it to fine-tune your marketing strategy and drive better results. Analytics aside, you need to keep your ideal customer in mind. HubSpot is a prime example of a market leader that built its brand through content strategy. They actually coined the term “inbound marketing.”

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Marketing Insider Group

APRIL 24, 2012

I also answer the question of whether content marketing is just another term for marketing. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. And customers are simply tuning out!

Whitepaper 105

Whitepaper Inbound Marketing Promotion Traditional Marketing 105

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. The “long-term” element is essential. Demand generation isn’t a quick fix.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Marketing Insider Group

JUNE 29, 2010

Sometimes, inbound demand generation isn’t enough to fill our funnels. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

Thinking of it with “if/then” logic, I would draw lines between interests and needs, mapping Marketo’s services to customer pain points. For example: If a person is showing interest in creating content and they are a marketing manager, then they might be interested in aggregating data to determine what content is the most successful.

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134