Sprout Social

APRIL 8, 2025

Influencers and creators have moved beyond social media and become deeply embedded in our culture. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit.

Branding 107

Branding Tentpole Entertainment Transform 107

Hubspot Marketing

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?".

PR 143

PR Communications Price Management 143

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. When I joined, they had already compiled over a year's worth of analytics in a spreadsheet breaking down every analytic you can think of. Pick an industry that best describes your business.

Analytics 116

Analytics PR Price CRM 116

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1.

PR 109

PR Influencer Marketing Promotion Management 109

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. With several TikTok analytics tools on the market, how do you decide which one will work best for you and your team? tips custom-made for your unique audience!) Deep breath.

Analytics 111

Analytics Price PR Management 111

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results. That’s where PR comes in.

PR 105

PR Content Marketing Marketing Marketers 105

Search Engine Land

JULY 23, 2024

Conversion rate: The percentage of content readers who convert into leads or customers. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Customer insights: Gaining insights into customer behavior and preferences. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 104

Influencer Marketing Whitepaper User-Generated Marketing 104

Content Marketing Institute

MAY 11, 2018

You have 88,000 employees and nearly 400,000 customers. Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

SocialPilot

JULY 12, 2024

Competitor Analysis: A top-down social media analysis can reveal who you’re competing with, identify market opportunities, and use it to hone your own strategies. Support Effectiveness: The analysis can help you determine the effectiveness of your online customer service, from response times to the success of your chatbot interactions.

Analytics 115

Analytics Transform User-Generated PR 115

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 105

Influencer Marketing SEO Branding Logistics 105

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR 145

PR Communications Inbound Marketing Management 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Sachs Marketing Group

JANUARY 13, 2025

Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously. This fragmented customer journey requires a seamless, integrated approach to ensure every touchpoint delivers a consistent and engaging experience.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 61

Health Influencer Marketing Food Retail 61

Econsultancy

MAY 10, 2022

Identifying influencers to work with has traditionally been a manual, time-consuming task. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy. ” Consider existing customers and employees.

Influencer Marketing 137

Influencer Marketing PR Management Branding 137

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 121

Communications PR Gen Z Analytics 121

Buffer Marketing

OCTOBER 28, 2024

😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress. And since this is the Buffer blog, you’ll forgive us for being a little biased, right?

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Neil Patel

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Traackr

SEPTEMBER 16, 2015

Should you hire an influence marketer? Let’s take a step back – Ten years ago, content marketing was just beginning to gain traction and has now evolved into a marketing best practice for most companies. Having a full-time Content Marketer in-house is now considered standard within most marketing departments.

Influencer Marketing 56

Influencer Marketing PR Marketing Marketers 56

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Get creative with the add-ons to convince them to link back.

PR 127

PR SEO Health Influencer Marketing 127

Adams & Knight Marketing

APRIL 26, 2021

“In today’s hyper-fragmented media world, it’s more important than ever that we help our clients evaluate and integrate their many options for reaching their prospects, customers and influencers,” said CEO Jill Adams. ” About Adams & Knight. .” ” About Adams & Knight.

Health 130

Health PR Analytics Influencer Marketing 130

Hubspot Marketing

NOVEMBER 29, 2023

The success of this initial run led the Stanley brand to reintroduce the Quenchers on the brand’s official site in 2020, offering more colors and an intentional influencer marketing strategy to attract more female customers. These tactics worked. Last year, sales for Stanley tumblers increased by 275%.

PR 129

PR Influencer Marketing Branding Marketing Strategy 129

Sprout Social

OCTOBER 21, 2021

This is where PR work comes in. The customer could’ve had such an amazing experience at your restaurant that they had to share about it. Social media and PR work in tandem with each other since they allow both brands and journalists to keep track of what the other is doing. Be amazing to your customers.

PR 145

PR SEO Advertisers Advertising 145

Businesses Grow

MARCH 11, 2024

First, let’s be clear that when I say “community,” I mean either building or partnering with an online or offline community who: know each other gather for s unified purpose participate in the direction and evolution of the community This is different than influencer marketing, which I probably need to address in a separate post.

Branding 120

Branding Customer loyalty PR Influencer Marketing 120

Calvyn Lee Blog

JANUARY 28, 2023

By the end of summer, TikTok, Snapchat, Instagram, YouTube, Pinterest, and Meta had all announced integrations, updates, or test features of their own aimed at making the customer journey from browsing social to check out that much faster. Meanwhile, LinkedIn began offering real- time captioning for the platform’s Audio Events.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Customers take for granted that big companies are on social media. Gauge customer sentiment. Provide customer support. Boost traffic and sales.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. One is PR Assistant which helps draft press releases and personalize pitches to journalists. Meltwater has added AI Assistants to its suite of products.

PR 110

PR User-Generated Influencer Marketing Analytics 110

Sprout Social

DECEMBER 20, 2023

Quality customer support Customer support is everything. On the other, your team needs to receive quality customer support too. When sourcing a tool, pay attention to whether they have readily available customer service to help your team. Here are some key areas to look for when researching a new tools for your team.

Branding 136

Branding Price Influencer Marketing Transform 136

Duct Tape Marketing

FEBRUARY 25, 2023

Upfluence – An a ll-in-one affiliate and influencer marketing platform that allows you to discover influencers depending on your niche, manage influencer relationships, create automated campaigns, track sales, measure ROI, etc. PR professionals can monitor their brand on the web and stay on top of industry news.

PR 94

PR Influencer Marketing Digital Marketing Management 94

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Marketing Strategy 136

Marketing Strategy Manufacturing PR Marketing 136