Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 97

Influencer Marketing Affiliate Marketing Branding Gen Z 97

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. TikTok users value authenticity above all else. But we don’t stop there.

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Demographics and usage According to LinkedIn : It has more than 830 million users worldwide. The United States has the most LinkedIn users at over 180 million. billion by 2027.

User-Generated 138

User-Generated Thought Leadership Promotion Analytics 138

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 109

Influencer Marketing Fashion User-Generated Analytics 109

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. The latest data indicates a notable surge in its use.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Sprout Social

APRIL 8, 2025

Influencers and creators have moved beyond social media and become deeply embedded in our culture. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit.

Branding 105

Branding Tentpole Entertainment Transform 105

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

APRIL 21, 2025

With this data in mind, according to our survey, it's no surprise that TikTok, Instagram, and YouTube are the top social media platforms for short-form videos and will see more investments from marketers than the other platforms in 2025. Brands will prioritize partnering with smaller influencers to create social media videos.

Social Media Marketing 88

Social Media Marketing User-Generated Influencer Marketing Customer Journey 88

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Scoop.it!

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated 118

User-Generated Gen Z Law Promotion 118

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 144

Influencer Marketing Affiliate Marketing Marketers Marketing 144

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 141

Influencer Marketing Branding Marketers Marketing 141

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts. Paid plans start at $15/month.

Price 118

Price Thought Leadership Transform User-Generated 118

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

Influencer Marketing 135

Influencer Marketing Affiliate Marketing eCommerce User-Generated 135

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 130

Social Media Marketing Marketers Marketing User-Generated 130

Buffer Marketing

JULY 24, 2024

The market’s saturated forehead-deep with social media publishing tools. Read more : How to Respond to Your Customers on Social Media Quickly 4: Use social media analysis software to analyze your performance A big part of your job is reading the numbers. Use the one that gets you the most bang for your buck.

Social Media Marketing 114

Social Media Marketing User-Generated Influencer Marketing Management 114

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketers 119

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

SEPTEMBER 16, 2024

This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy. We’ll explore practical ways to integrate AI, from content creation and audience engagement to influencer marketing and customer support.

User-Generated 105

User-Generated Influencer Marketing Management Health 105

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. The time to adapt is now.

CMO 115

CMO Transform Price Education 115

Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

Brand Management 108

Brand Management User-Generated Marketers Marketing 108

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Influencer Marketing 119

Influencer Marketing Marketers Marketing Entertainment 119

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. Its real influence, not rented space.

PR 88

PR User-Generated Transform Thought Leadership 88

Hubspot Marketing

MARCH 26, 2025

The concept goes hand-in-hand with a surging creator economy the term used to describe influencers or content creators who leverage their digital platforms to produce, distribute, and monetize their content, often generating revenue from brand partnerships, paid advertisements, and affiliate links. In the U.S. Be adaptable.

Gen Z 105

Gen Z User-Generated eCommerce Promotion 105

Sprout Social

APRIL 21, 2025

Done well, niche marketing offers several benefits that can boost your overall social marketing strategy, including: Deepen brand loyalty Engaging with niche communities can foster stronger relationships with customers in a space where they feel valued. The UGC was used as new visuals for Auburns song Daydream.

Branding 90

Branding Finance Fashion Health 90

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Martech

APRIL 17, 2025

This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. Brandlight introduced a platform for measuring and shaping brand visibility in AI-generated search results. The platform enables brands to influence AI-generated answers to align with business objectives.

Transform 104

Transform User-Generated eCommerce Advertisers 104

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 112

CRM Marketers Marketing Customer loyalty 112

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketers 132

SocialPilot

JULY 12, 2024

Competitor Analysis: A top-down social media analysis can reveal who you’re competing with, identify market opportunities, and use it to hone your own strategies. Support Effectiveness: The analysis can help you determine the effectiveness of your online customer service, from response times to the success of your chatbot interactions.

Analytics 115

Analytics Transform User-Generated PR 115

Buffer Marketing

OCTOBER 28, 2024

😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104