The B2B Cost per Lead Formula and Your Marketing Budget – the Surprising Relationship
Lusha
JULY 22, 2020
It’s hard to overstate the importance of tracking your ROI; in fact, marketing departments who compute their ROI are almost twice as likely to be awarded higher budgets for their campaigns. You’ll want to know if you’re overspending on customers and what the industry average is. What is cost per lead?
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