Hubspot Marketing
JULY 12, 2024
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community.
Sprout Social
SEPTEMBER 12, 2024
To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. By customizing content to fit the specific context of each network, brands can maximize their impact and foster stronger connections with their audience.
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Martech
JANUARY 14, 2025
To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. Give me leads. ” 3.
SocialPilot
JANUARY 2, 2025
Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website. So, managing your Google reviews isnt just a good idea; its a must. In this blog, we will share best practices to help you manage Google Reviews, a crucial aspect of your online business reputation.
Advertiser: ZoomInfo
Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success.
Marketing Insider Group
SEPTEMBER 23, 2024
These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts. Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time.
Martech
OCTOBER 29, 2024
Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. That’s not always true.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Speaker: Jesse Hunter and Brynn Chadwick
For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic. 📆 April 3, 2025 at 9:30am PT, 12:30pm ET, 4:30pm GMT
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
The implementation of ABM can be challenging, involving change management and the integration of the right tech tools and automation. ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects. It's a win-win strategy for both teams. Register today to save your seat!
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
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Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. In this guide, we will show you how to elevate your sellers’ results and provide you with insights and tips that will also benefit the rest of your customer-facing organization.
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