Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 75% of customers expect free returns.

eCommerce 118

eCommerce Customer Retail Transform 118

Hubspot Marketing

OCTOBER 31, 2024

In your marketing, your customer is the hero of your story. But here’s the thing — most businesses only scratch the surface when it comes to defining their customer's issues. It‘s the tangible, visible issue that your customer is facing. It's what drives the character (or in our case, the customer) to seek a solution.

Customer 126

Customer Finance Transform Marketing 126

Martech

MARCH 4, 2025

A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. A more significant issue is their lack of a customer journey management approach. Why does this happen?

Management 111

Management Customer Journey Customer Analytics 111

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. Loyalty management key features. Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). The news came at the NRF event in New York this week.

Retail 108

Retail Management Shoppers eCommerce 108

Martech

OCTOBER 15, 2024

And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.

Customer 123

Customer Transform Customer Journey Marketing 123

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 122

Customer Direct Mail Transform Health 122

MarketingOps

DECEMBER 4, 2024

Of course every business wants to close more deals, but the cold, hard truth is: gaining a customer you can’t keep isn’t scalable. According to FirstPageSage , the average customer acquisition cost (CAC) for B2B tech companies is $720. That’s why the secret to sustainable revenue growth is customer-centric scaling.

Customer 147

Customer Customer Acquisition Price Product 147

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customer 125

Customer Customer Journey Management Product 125

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 99

Customer Customer Journey Customer Acquisition Management 99

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 126

Customer Transform Customer loyalty Marketing 126

Martech

JANUARY 2, 2025

For example, Reeve says, many marketing organizations roll out marketing technology without a change management mindset in mind. In smaller organizations, change management is often done ad hoc or not at all. Change management initiatives involve planning how the change will be rolled out, communicated and who will be impacted.

Management 118

Management Transform Finance Communications 118

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 136

Customer Branding Customer loyalty Transform 136

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customer Journey 130

Customer Journey Analytics Customer Transform 130

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. Customer Intimacy In marketing, one-size-fits-all approaches aren’t really effective. Do this : Start with the customer you want to serve.

Customer 138

Customer Global Marketing Customer Journey Energy 138

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 105

Marketing Strategy Customer Transform Marketing Mix 105

Aspiration Marketing

OCTOBER 8, 2024

While Excel is a versatile tool, it often falls short when it comes to managing complex customer interactions. As a result, businesses like yours are left drowning in a sea of spreadsheets and spending hours manually managing customer data. So, what's the alternative? A CRM system.

CRM 262

CRM Management Customer Marketing Strategy 262

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp. However, this knowledge alone does not guarantee she will always use it in the company’s or customers’ best interests.

Marketing 129

Marketing Marketers CMO Communications 129

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 113

CRM Customer Journey Customer loyalty Management 113

Martech

NOVEMBER 25, 2024

Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention. Transactional systems : Scalability, managing large volumes of time-sensitive emails. But serving your existing customer base, ever more cheaply until a weird crunch point where customers get pissed off and go elsewhere.”

Transform 117

Transform Marketing Automation Platform CMO Management 117

Martech

AUGUST 14, 2024

The question I get from senders is when will Google, or Yahoo, start rejecting my messages,” said Ebenezer Anjorin, lead project manager at Google, in a talk at MailCon. “I What’s important are the signals from customers when they engage with emails and what actions they take as a result. I think that’s the wrong question.

Email Marketing 120

Email Marketing Marketing Marketers CMO 120

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Prompt: What are the top areas I should focus on to improve marketing operations?

Key Performance Indicator 113

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 113

SocialPilot

JANUARY 6, 2025

According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. That said, acquiring and managing these reviews isnt easy.

CRM 110

CRM Management User-Generated Price 110

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Managing total cost of ownership. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels.

SEO 115

SEO Gen Z Customer Journey User-Generated 115

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. The top data use cases cover sources other than customer data. Image courtesy of MartechTribe.

Transform 139

Transform Copywriting Marketing Marketers 139

Martech

DECEMBER 3, 2024

” These changes go well beyond current use cases like content generation, personalization and knowledge management. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 128

CRM User-Generated Management Customer 128

Martech

OCTOBER 25, 2024

One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results.

Transform 134

Transform Customer loyalty User-Generated Management 134

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. The map becomes your guide for managing expectations and preventing conflicts before they happen. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 106

Finance Transform Communications CRM 106

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Marketers have plenty of tools and skills to help account managers achieve their goals. See my earlier article for useful stats and resources on this subject.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134