Martech

NOVEMBER 13, 2024

For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting.

Transform 123

Transform Marketing Marketers Inbound Marketing 123

Martech

DECEMBER 2, 2024

A Semrush survey of business owners, marketing managers and CEOs found 68% reported an increased return on investment when using AI for content marketing and SEO. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. Email: Business email address Sign me up! Processing.

Transform 138

Transform Search Marketers User-Generated SEO 138

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth. Here are several steps to guide this transformation. to seeing it as a core component of business growth. Processing.

Transform 131

Transform Marketing Marketers Customer Acquisition 131

Martech

AUGUST 9, 2024

Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process. The post Transform content creation with AI and automation appeared first on MarTech.

Transform 115

Transform Whitepaper Customer Management 115

SocialPilot

DECEMBER 18, 2024

Running a small business is tougher than ever, with owners juggling endless challenges to stay afloat and solidify their presence among customers. If theres one thing that can help you stand out and build trust with both existing and potential customers, its customer reviews. The solution?

Transform 98

Transform Management User-Generated Energy 98

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. For some, it’s excitement – the thrill of attracting new customers and watching your business grow.

Transform 90

Transform Marketing Marketers Marketing Strategy 90

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience?

Management 144

Management Customer Transform Thought Leadership 144

Martech

FEBRUARY 18, 2025

Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. Fiduciary responsibility now includes an expectation that GTM executives use AI to refine forecasting, customer engagement strategies and budget allocations.

Transform 100

Transform Price PR Health 100

Martech

FEBRUARY 27, 2025

Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. Processing.

Transform 87

Transform CRM Whitepaper eBook 87

Duct Tape Marketing

JULY 19, 2024

Transform Your Leadership: The Power of Thoughtfully Fit written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. It's time to transform your approach.

Transform 91

Transform Energy Management Promotion 91

Martech

AUGUST 21, 2024

Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. An integrated customer technology strategy resolves this issue by aligning all these technologies to work together.

Customer 109

Customer Transform Logistics Finance 109

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. By customizing content to fit the specific context of each network, brands can maximize their impact and foster stronger connections with their audience.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. You'll discover not just your customers' identities but how they engage with your organization at every touchpoint.

Transform 59

Transform Communications Customer Journey Health 59

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customer Journey 129

Customer Journey Analytics Customer Transform 129

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty.

eCommerce 117

eCommerce Customer Retail Transform 117

Martech

JANUARY 2, 2025

For example, Reeve says, many marketing organizations roll out marketing technology without a change management mindset in mind. In smaller organizations, change management is often done ad hoc or not at all. Change management initiatives involve planning how the change will be rolled out, communicated and who will be impacted.

Management 117

Management Transform Finance Communications 117

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 125

Customer Transform Customer loyalty Marketing 125

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 136

Customer Branding Customer loyalty Transform 136

Martech

JULY 29, 2024

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Here’s something somebody asked me!

Management 116

Management eCommerce CRM User-Generated 116

Martech

OCTOBER 15, 2024

And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.

Customer 121

Customer Transform Customer Journey Marketing 121

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 121

Customer Direct Mail Transform Health 121

Set Up

APRIL 8, 2025

How financial brands should respond: Use AI to analyze customer data and anticipate needs, but ensure messaging remains personal. Combine automation with human supportgiving customers the efficiency of AI with the reassurance of real advisors. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

How financial brands should respond: Use AI to analyze customer data and anticipate needs, but ensure messaging remains personal. Combine automation with human supportgiving customers the efficiency of AI with the reassurance of real advisors. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Martech

JULY 16, 2024

Accurate customer data is a marketer’s goldmine. Reserve your spot now for and learn how to transform your data into a competitive advantage. The post Is bad customer data sabotaging your marketing efforts? It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm.

Transform 108

Transform Customer Marketing Marketers 108

Martech

JANUARY 2, 2025

The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. AI powering connected RMN experiences The goal of successful RMNs is to improve the shopping experience for customers. If it doesnt, the ads will alienate customers.

Retail 117

Retail Transform Advertisers Advertising 117

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customer 110

Customer Health Transform Communications 110

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. John Jantsch (14:20.154) manage that if that's goal. And I would talk about that.

Transform 74

Transform B2C Influencer Marketing Marketing 74

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Creative optimization Custom DSPs equipped with creative optimization capabilities let ad agencies test and refine ad creatives in real-time.

Transform 59

Transform Advertisers Advertising Analytics 59

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 105

Customer Food Transform Health 105

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. It calls for collaboration, patience, and foresight.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

APRIL 9, 2025

These tools manage tasks such as: List building. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. My agents handle: ICP (ideal customer profile) building. Contact enrichment. Prospect research. Email outreach. Company research.

Transform 121

Transform Marketing Marketers Copywriting 121

Marketing Insider Group

MARCH 10, 2025

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Quick Takeaways: Expert management optimizes workflows. Outsourcing improves response times.

Transform 66

Transform CRM Customer Analytics 66

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. As audience fragmentation increases, reaching and converting new customers has become more challenging and costly.

Transform 110

Transform User-Generated B2C Management 110

Martech

OCTOBER 21, 2024

Customer success is scrambling to find reference customers for panels. Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. Customer success mined quarterly business reviews (QBRs) for speakers. The result?

Transform 114

Transform PR Event Marketing Target Market 114

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. While AI might be ready to transform industries, most organizations simply arent ready to harness its full potential. These developments were nothing short of extraordinary.

Transform 122

Transform User-Generated Fashion Marketing 122