Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

Market Research 117

Market Research Customer Marketing Marketers 117

Welcome Software

SEPTEMBER 4, 2024

Uncover ways to improve customer relationships We’ve already determined that AI is instrumental in analyzing data sets, distilling that information in an intelligible fashion, and using that information to predict where the market is going. Without AI, this is where the story would end.

Market Research 59

Market Research Marketing Marketers Market Trends 59

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Understand why customers choose your brand over competitors.

Branding 130

Branding Customer loyalty CMO Market Segmentation 130

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Set clear objectives.

Market Research 126

Market Research Content Marketing Marketing Marketers 126

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. See the difference?

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Hubspot Marketing

DECEMBER 9, 2020

million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Price 145

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc. Depending on your market this might look like leads driven from social, registrations or even direct sales.

Health 116

Health Customer Acquisition Education Market Research 116

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Martech

AUGUST 7, 2024

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven. Is your organization trapped relying on expert advice that doesn’t utilize the available data?

Key Performance Indicator 120

Key Performance Indicator Analytics CRM Retail 120

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. To sell stuff, you need customers.

Market Research 109

Market Research Marketing Marketers Price 109

Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This shift becomes evident in how marketing implements its measurement program.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Sprout Social

NOVEMBER 14, 2022

Customer care speed. All tried-and-true metrics that play a pivotal role in proving the effectiveness of your social strategy. Using our Listening tool gives everyone on our team the opportunity to explore and define how listening can provide insights for their disciplines and strategies. Engagement. Share of voice.

Marketing Strategy 133

Marketing Strategy Thought Leadership Transform PR 133

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Backlinko

NOVEMBER 8, 2024

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Even with AI’s growing influence, the fundamental customer needs haven’t changed. Well, they’re the backbone of every successful marketing strategy. The 4 Ps cover everything you need to connect with customers.

Price 112

Price Real Estate Promotion Transform 112

Rock Content

NOVEMBER 24, 2020

One of the main characteristics of this type of strategy is the need for customization. Generally, content creators work with a buyer persona, which is nothing more than a representation of an imagined ideal customer. Well, that’s why you need to know how to create a Global Content Marketing strategy.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Hubspot Marketing

OCTOBER 17, 2019

The truth is, when you're just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be. To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Digital strategy: Owned media.

Marketing Strategy 145

Marketing Strategy PR eBook User-Generated 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Marketing Strategy 134

Marketing Strategy Manufacturing PR Marketing 134

Martech

MARCH 17, 2025

By querying the Operator about specific KPIs, marketers can quickly understand performance metrics and make informed decisions. Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Give it a try.

User-Generated 76

User-Generated Marketing Marketers SEO 76

Hubspot Marketing

NOVEMBER 29, 2024

I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve. This could lead to lackluster sales, financial failure, and potential customers who are still suffering from their original problems.

Product Marketing 106

Product Marketing Product Management Marketing 106

Hubspot Marketing

NOVEMBER 14, 2024

However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals.

Direct Mail 123

Direct Mail Marketing Marketers Email Marketing 123

Hubspot Marketing

SEPTEMBER 7, 2022

Over the past year, the strategies that businesses rely on to attract, engage, and delight customers have started to break. It’s harder to generate demand, drive leads, reach prospects, and meet customers’ high expectations. Across hundreds of conversations with customers, there was one word that kept coming up: disconnected.

Customer 142

Customer CRM Customer Journey Education 142

Rock Content

APRIL 12, 2024

He goes on to compare science and art to the yin and yang for today’s marketers. While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. Prospects were choosing AI marketing solutions over traditional agencies.

Price 87

Price Customer loyalty Food Market Research 87

Neil Patel

DECEMBER 21, 2022

Are you looking for a new way to understand your customers ? Considering all the data you hold, you probably think you know your customers pretty well. Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree.

Customer 111

Customer Market Research Target Market User-Generated 111

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies.

Customer 135

Customer Transform Communications Promotion 135

Sachs Marketing Group

MARCH 17, 2023

If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes. So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Review your established business goals to ensure your launch strategy aligns with and even exceeds them.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later.

Price 115

Price Key Performance Indicator SEO Analytics 115

Rock Content

FEBRUARY 16, 2024

What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Conduct keyword research.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. Pick an industry that best describes your business.

Analytics 115

Analytics Price PR CRM 115