Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketers Marketing 52

Buffer Marketing

JULY 16, 2024

Trends and insights : Reddit is a goldmine for market research. Overly sale-sy and traditional marketing content won’t be received well on the platform. As you explore subreddits, search for ones that would attract your ideal customer or target audience, but also look for ones that are fairly active.

Marketing 100

Marketing Marketers Promotion Health 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Set Up

JANUARY 21, 2025

According to Forbes , conversational marketing and AI-driven interactions are set to redefine customer interactions, emphasizing the need for Brands to adapt to evolving consumer behaviors. Generally, Brands are meeting their customers where they are at, and investing in their own evolution and who they are to get there.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Marketing Insider Group

DECEMBER 15, 2021

It’s time to develop your content marketing strategy and stick to it! Prioritize your customers and do the research necessary to set yourself up for success. 43% of marketers saw their budget increase in 2021, and 66% more believe it’ll increase even more in 2022. Research Based Strategy. Image Source.

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Sprout Social

SEPTEMBER 9, 2020

McDonalds, for example, used listening and found that their customers were over plastic straws. With that insight, the brand introduced a paper alternative to the delight of their customers. Market research, especially at scale, can be costly and time-consuming. You asked, we listened. pic.twitter.com/7aWiilabBB.

Health 141

Health Food Acquisition Marketing Digital Marketing 141

Search Engine Land

MARCH 4, 2024

Overall, the industry is migrating toward creating a feeling of authenticity, trust and meaningful connection with customers. These changes will present a challenge for marketers. Search marketing is experiencing a significant shift, mainly sparked by consumers’ feelings and needs in regard to data privacy.

Traditional Marketing 115

Traditional Marketing Marketers Marketing Digital Marketing 115

Hubspot Marketing

AUGUST 12, 2022

Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Duct Tape Marketing

JANUARY 22, 2025

Jacqueline shared how traditional focus groups often fail to provide actionable customer insights and why a new approach is essential for B2B marketing success. This revolutionary approach delivers valuable insights that drive impactful brand messaging, marketing solutions, and business strategies. get invited to this.

Logistics 76

Logistics Transform Branding Customer 76

Doug Garnett

FEBRUARY 21, 2025

Then, in the final post, we engage full battle based on the excellent research from the Ehrenberg Bass Institute (EBI) which started the controversy yet disagree with both EBI’s conclusions AND traditional marketer conclusions based on what we have learned from complexity.

Energy 59

Energy Transform Product Shoppers 59

Neil Patel

SEPTEMBER 21, 2021

Well-researched content helps build audience trust and positions you as a leader in your industry. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below.

Food 142

Food Market Research User-Generated Traditional Marketing 142

Content Marketing Institute

OCTOBER 22, 2017

Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. It’s content marketing. HANDPICKED RELATED CONTENT: 9 Strategies for Using Customer Testimonials in Your Content. Cover image by Joseph Kalinowski/Content Marketing Institute.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Personalize mobile messaging.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Calvyn Lee Blog

JANUARY 18, 2022

It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketers 130

Marketing Insider Group

AUGUST 19, 2020

Further, as more and more customers make use of ad blockers and ignore pop-ups, marketers are scrambling to find new techniques to generate leads. But there is a light at the end of this tunnel – there are some practically foolproof secrets to improve your SaaS marketing strategies. Always Know Your Customer.

User-Generated 111

User-Generated Traditional Marketing Price Education 111

Sprout Social

JUNE 23, 2021

Kraft determined through traditional market research that they wanted to enter the grocery burger market. The traditional next step was to convene focus groups with members of each audience to determine their likes and dislikes, learn about their daily routines and dig into their motivations when meal planning.

Entertainment 120

Entertainment Shipping Food Branding 120

Neil Patel

SEPTEMBER 17, 2020

While digital marketing has opened the door to businesses of all sizes to connect with their markets in a more affordable way than traditional marketing, the reality is, the playing field isn’t level. Your brand voice is essential to all your digital marketing campaigns.

Influencer Marketing 145

Influencer Marketing Traditional Marketing Digital Marketing Target Market 145

Search Engine Land

NOVEMBER 1, 2022

For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Brands and marketers research to figure out their ideal customers’ pain points, questions, and information needs about their industry, products, or services.

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

OnPassive Marketing

OCTOBER 30, 2022

However, guerilla marketing can also be challenging to control and may produce the desired results sometimes. Word-Of-Mouth Product Marketing. Word-of-mouth product marketing is a type of marketing that relies on customers to promote a product to their friends and family. In-Store Product Marketing.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketing 75

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

OnPassive Marketing

MAY 7, 2022

These videos feature customers who have experienced the benefits of using a product. They can be used to sell products, effective social media management, or increase customer loyalty. Finally, video marketing also includes video advertising. They are designed to attract attention and convert leads into customers.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Businesses Grow

SEPTEMBER 25, 2023

The moment marketing changed forever Bringing an ad or marketing campaign to life is a laborious process. You prepare ideas and pitch them to your customer, secure funding, explore creative options, finalize the creative, obtain legal approval, buy media space, and then execute the campaign. This journey could take months.

Gen Z 128

Gen Z Transform Marketers Marketing 128

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. Where is your chosen niche market likely headed next? You’ll also want to consider your marketing budget. Try Instagram or TikTok.

Real Estate 98

Real Estate PR Marketers Marketing 98

Martech

OCTOBER 14, 2022

All that has changed with the advent of digital tools and modern marketing methods. Today, CMO positions are more than just higher-level marketing supervisors. They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand.

CMO 121

CMO Non-Profit Transform Advertising 121

Martech

MARCH 9, 2023

Our email data can inform other marketing channels and even go beyond the marketing team to support customer service, business operations and more throughout the company. Our campaigns are like an ongoing source of market research. On top of all that, today’s marketing technology makes it easy to gather data.

Email Marketing 111

Email Marketing eCommerce Analytics Traditional Marketing 111

Marketing Insider Group

FEBRUARY 2, 2021

Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more. 91% of B2B marketers use content marketing. Where do they spend time online?

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Scoop.it!

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

Marketing 115

Marketing Marketers Digital Marketing SEO 115

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Customize your summary to your audience. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98

Litmus

FEBRUARY 2, 2021

Compared to their peers, marketing pioneers actively tend to their connections to other C-suite connections. Effective finance teams have the “decoder” ring toon your complex internal systems, and can help you optimize your marketing mix, identify opportunities for growth, and most importantly, quantify your results in business terms.

Finance 65

Finance CMO Transform Marketing Mix 65

Exposure Ninja

AUGUST 11, 2023

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Hubspot Marketing

DECEMBER 11, 2023

However, 67% said that marketers should avoid becoming overly reliant on it. The challenge of becoming too reliant on AI may account for 47% of partially automated customer journeys, according to Ascend2. Image Source If it does, there's a case that AI can still automate marketing to some degree. Image Source 5.

User-Generated 121

User-Generated Marketers Marketing Copywriting 121

Rock Content

JANUARY 28, 2019

To get started, you’ll need to roll up your sleeves and get to researching. At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. What has been helpful for potential customers in the past?

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Rock Content

MAY 6, 2020

Emma is a marketing director for a B2B industrial company. Mid-size, astonishing sales team, products, and services that customers love, but very traditional marketing model and limited presence on social media platforms. “We Then, we use that diagnosis to build a clear marketing strategy. The Strategy Kernel.

Content Marketing 96

Content Marketing Marketers Marketing CMO 96