Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel.

Branding 129

Branding Marketers Marketing Communications 129

Adobe Experience Cloud Blog

MAY 26, 2009

From upcoming product enhancements to competitive reasons you may have lost a sale, this information will help marketers adjust messaging and pricing to reflect what is happening in the marketplace. It will also help product marketing prioritize future product features and functions. Reason not sold.

CRM 75

CRM Communications Price Marketers 75

Search Engine Land

FEBRUARY 2, 2023

This way, when prospective customers are searching online using their devices, looking up through an app or initiating a voice search, the subsequent digital properties are discoverable. In a nutshell, product management is a discipline of solving problems leading with customer empathy. to be SEO-friendly.

Product 89

Product SEO Customer Acquisition eCommerce 89

Digital Marketer

SEPTEMBER 8, 2022

Awareness: Your business and the hungry market. The first step in most customer value journeys is building awareness of your products and brand. By not being in traditional retail and competing with brands around the world, you’re the top advocate for your products and the best place for people to learn about you.

eCommerce 79

eCommerce Shoppers Shipping Food 79

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Solve customer pain points to build trust, and make sure lead generation content covers bottom-of-funnel topics to lift purchase intent and improve conversion rates.

eBook 83

eBook Marketers Marketing Inbound Marketing 83

CXL

JUNE 2, 2022

The cash-strapped platform had limited budget and no brand awareness outside their local market. But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. Serving the customer’s customer as a tactical ABM move. Results of iRidium’s ABM efforts.

Direct Mail 87

Direct Mail Transform Marketers Marketing 87

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Customize your summary to your audience.

Price 98

Price Finance Marketing Strategy Product 98

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. This will allow you to measure your most effective market segmentation.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Duct Tape Marketing

JUNE 13, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): Duct Tape Marketing really helped me to shave at least six to eight months off of work that I was dreading after leaving the corporate world. This, in essence, more than paid for my investment in Duct Tape Marketing.

CMO 90

CMO Transform Price Digital Marketing 90