Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Customer retention rate.

Key Performance Indicator 119

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 119

Martech

NOVEMBER 25, 2024

With a similar mindset, some CFOs choose to consolidate various email systems, such as newsletter platforms (e.g., SendGrid) and marketing automation platforms (e.g., Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention.

Transform 123

Transform Marketing Automation Platform CMO Management 123

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What kind of marketing automation platform do we need?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketers Marketing 98

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketers Marketing 98

Martech

AUGUST 14, 2024

Review engagement metrics daily Email marketers are already in the habit of looking beyond simple open rates. What’s important are the signals from customers when they engage with emails and what actions they take as a result. This is where AI and machine learning can help marketing teams visualize data and pull actionable insights.

Email Marketing 126

Email Marketing Marketers Marketing CMO 126

Martech

OCTOBER 24, 2024

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits.

Copywriting 130

Copywriting Transform PR User-Generated 130

Martech

OCTOBER 28, 2024

If your marketing automation platform reports on inbox placement, this is your go-to report for making decisions about email design. For example, include a dynamic, personalized image with a note like, “We’ve provided your specific results in a quick visual…” followed by the custom graphic.

Marketing Automation Platform 135

Marketing Automation Platform Place Branding Customer 135

Martech

FEBRUARY 18, 2025

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources.

Marketing Automation Platform 123

Marketing Automation Platform CRM Customer Marketing 123

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. This guide will walk you through the fascinating world of AI in marketing, showing how it can streamline your strategies and elevate your brand.

CRM 121

CRM Transform Marketers Marketing 121

Martech

JULY 11, 2024

Additionally, legacy marketing automation providers have increased costs for additional contacts and seats, leveraging their entrenched position due to established workflows, integrations and customizations. Data integration and management Data is the cornerstone of marketing automation.

CRM 106

CRM Marketing Automation Platform User-Generated Price 106

Martech

AUGUST 29, 2024

This new capability allows customers to automatically and continuously ask specific questions of their conversation data, providing actionable insights seamlessly. Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns.

Marketing Automation Platform 120

Marketing Automation Platform Influencer Marketing Advertisers Advertising 120

Martech

NOVEMBER 4, 2024

Your experience can help you take on roles that shape marketing strategies and drive innovation. Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more.

CMO 120

CMO Marketing Automation Platform Analytics Digital Marketing 120

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. Dig deeper: Humanizing B2B: The key to better customer experience 2. Are you addressing your customers’ pain points with understanding or just listing your features?

Whitepaper 118

Whitepaper Thought Leadership B2C Energy 118

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.

CRM 125

CRM User-Generated Marketing Automation Platform Marketers 125

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 119

CRM Marketers Marketing Customer loyalty 119

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. That customer data platform (CDP) you bought without a clear data strategy sits half-implemented, burning budget while your team searches for value.

Transform 113

Transform Finance Marketing Automation Platform Health 113

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics. However, technology alone is not enough.

Finance 128

Finance Non-Profit Transform CMO 128

Martech

DECEMBER 20, 2024

Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization. Here are some examples: The CRM Skills let you create agents to automate and enhance customer experiences. For example, it can connect Agentforce to its ERP system to automate order fulfillment processes.

CRM 112

CRM Marketing Automation Platform User-Generated Management 112

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 120

Customer Acquisition CRM Marketing Automation Platform Analytics 120

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Marketers 122

Marketers Marketing Marketing Automation Platform Price 122

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves. ” We need to take email seriously.

Email Marketing 134

Email Marketing Marketing Automation Platform Branding Customer 134

Martech

NOVEMBER 13, 2024

For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting.

Transform 130

Transform Marketers Marketing Inbound Marketing 130

Martech

JULY 19, 2024

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement.

CRM 122

CRM User-Generated Marketing Automation Platform Retail 122

Chief Martec

SEPTEMBER 26, 2024

31% replaced their core marketing automation platform. Our own State of Martech 2024 report back in May showed that APIs are very important to martech buyers , not only for today’s use cases, but in support of the new data layer emerging in many companies and preparation for the next wave of AI-powered automation.

B2C 118

B2C Marketing Automation Platform CRM Product 118

The Marketing Operations Leader

JUNE 4, 2025

In this diagram, lifecycle emails are supported by the marketing automation platform, display and social ads are supported by the ad platform, and web personalization is supported by the Customer Data Platform (CDP).

Marketing Automation Platform 130

Marketing Automation Platform Analytics Communications Email Marketing 130

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. That’s a nightmare both IT and marketing need to avoid.

Marketing Automation Platform 102

Marketing Automation Platform Marketers Marketing Place 102

Vertical Response

NOVEMBER 10, 2024

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Adjusting email frequency directly influences customer retention. Marketing emails should be customized according to subscriber behavior and preferences, significantly boosting sales.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

MAY 6, 2025

When an AI system detects that multiple stakeholders at an account are displaying the behavior of your best customers last quarter, it doesn’t just add points to a lead score, it creates momentum. This process transformation eliminates the age-old complaint: “Sales isn’t following up on my leads.”

Transform 120

Transform Marketers Marketing Marketing Automation Platform 120

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Processing.

Marketing Automation Platform 76

Marketing Automation Platform Inbound Marketing Price CRM 76

Martech

JULY 10, 2024

From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). In the same way, the label “customer data platform” should include some things and exclude others. The result is a persistent, unified customer database that shares data with other marketing technology systems.”

Marketing Automation Platform 78

Marketing Automation Platform Analytics CRM Management 78

The Marketing Operations Leader

JANUARY 2, 2025

Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Understand how marketing operations fit into the broader go-to-market (GTM) strategy. Director+ (13 to 16+ Years): Driving Strategy and Culture Goal: Drive innovation and customer-centric initiatives.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Martech

APRIL 30, 2025

Identify all the tools the solution will need to integrate with, particularly your CRM (like Salesforce , Microsoft Dynamics, HubSpot ), marketing automation platform (like Marketo , Oracle Eloqua, HubSpot, and Salesforce Account Engagement, formerly Pardot), data warehouse and any existing email or address verification tools.

Marketing Plan 109

Marketing Plan Marketing Automation Platform Price CRM 109

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 117

Management CMO Marketing Automation Platform Marketers 117

Martech

AUGUST 7, 2024

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. This approach is the current state, and we see confusion, low adoption and lack of impact.

Transform 129

Transform Marketers Marketing Marketing Automation Platform 129

Hubspot Marketing

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience.

Customer 145

Customer Branding Key Performance Indicator Marketing Automation Platform 145

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Martech

SEPTEMBER 22, 2021

No marketer wants to overcommunicate with their target customers. But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. ” He added, “So right now, marketing is really failing and letting its customers down more often than it works.”

Customer 127

Customer Marketing Automation Platform Marketers Marketing 127