The Marketing Operations Leader

JANUARY 2, 2025

Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Understand how marketing operations fit into the broader go-to-market (GTM) strategy. Director+ (13 to 16+ Years): Driving Strategy and Culture Goal: Drive innovation and customer-centric initiatives.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Adobe Experience Cloud Blog

NOVEMBER 10, 2016

Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. It serves as a framework for your marketing team to think about their goals at each stage, map those goals to key measures of success, and develop the right content and campaigns to drive success for each of those stages.

Customer 134

Customer Thought Leadership Customer Journey Marketing Automation Platform 134

Martech

FEBRUARY 10, 2025

Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact.

Thought Leadership 79

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 79

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Begin With the End in Mind.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

APRIL 16, 2014

Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Marketing Automation' Just having the data isn’t good enough. Personalized Web Experience.

Customer 129

Customer eBook Thought Leadership Marketing Automation Platform 129

Adobe Experience Cloud Blog

DECEMBER 27, 2016

There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. to nudge them closer to conversion. Conversion/Purchase.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

JUNE 26, 2019

The digital revolution has raised customer expectations massively. The success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ experience. Ideal customer profiles and predictive target account lists. What data should you be gathering?

Customer 133

Customer Thought Leadership Marketing Automation Platform CRM 133

Adobe Experience Cloud Blog

MAY 23, 2014

The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

APRIL 6, 2015

But how can you deliver coordinated, relevant, customer experiences across channels? A good marketing automation platform combined with mobile insights will help you: Listen: Your marketing automation platform should help you listen to how people engage on one channel and use that knowledge on your other channels.

Marketing Automation Platform 129

Marketing Automation Platform Thought Leadership Marketers Marketing 129

Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Time-Released Nurturing.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Adobe Experience Cloud Blog

MAY 8, 2015

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. Consolidate It.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership CRM CMO 134

Adobe Experience Cloud Blog

MARCH 25, 2020

This can be automated using your marketing automation platform or webinar platform. Take advantage of your marketing automation tool’s integration with your webinar platform and rewards platform to do this quickly and easily. Offer a Small ‘Thank You’ Gift to the Attendees.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Finally, to cement large purchases, it may be necessary to follow up through your sales or customer care teams. Traditional Marketing vs. the Future. Traditional marketers have largely considered campaign execution to be a series of micro-campaigns rather than a cohesively connected and self-directed buyer journey.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Your customers are in the same boat—bombarded with offers.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

JUNE 5, 2013

Opportunity – Wealth Management, Insurance, Brokers & FX firms can increase their customer engagement and marketing reach by utilizing SMS, MMS and mobile emails. In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. This creates customer loyalty.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

Whitepaper 129

Whitepaper Thought Leadership Marketing Automation Platform Marketers 129

Adobe Experience Cloud Blog

JUNE 22, 2015

A good example is event apps: companies are increasingly using event apps as a way to communicate with customers and partners on their corporate events or tradeshows. The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing . How many times do you receive last-minute requests to target new trends or hot accounts?

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

OCTOBER 26, 2016

Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. segment, vertical, target market, company size, geography). Improve the Customer Experience.

Analytics 134

Analytics Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Happy customers are the shortcut to trust.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

AUGUST 17, 2016

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? If you’re a marketer using Microsoft Dynamics CRM, that tool is often a complete marketing automation platform.

CRM 91

CRM Customer Marketing Automation Platform Thought Leadership 91

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

It’s exclusively focused on educating marketers about innovative solutions that address the challenges modern marketer’s face. Today we are excited to celebrate LaunchPoint’s two-year anniversary – it’s been an incredible journey for our customers and our partners! Lifecycle Marketing' Read all about it here.

eBook 134

eBook Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

APRIL 17, 2015

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing automation software is not just a fancy synonym for customer relationship management software.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

MARCH 19, 2015

Marketers who use marketing automation software tend to outperform marketers that don’t. According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Marketing Automation b2b'

Thought Leadership 134

Thought Leadership Direct Mail Marketing Automation Platform Marketers 134

Adobe Experience Cloud Blog

MAY 15, 2015

Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. shared his maniacal focus on getting to know your own strengths and weaknesses, and understanding your audiences and customers. Share the pain?

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

MAY 15, 2014

Because of this, your team might be tempted to simply choose a “suite” solution – a marketing solution offered by a large software stack provider – instead of the best solution for marketing’s needs. As you become adept at using your marketing platform, you’ll quickly need less guidance to complete individual tasks.

Thought Leadership 134

Thought Leadership Marketing Automation Platform eBook Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

There are no two ways about it: your customers want personalized content from all your channels, including web and email. Providing personalized content can create a better customer experience, and it also builds trust. In fact, more than half of marketers that have AI use it for content personalization.*

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

OCTOBER 25, 2016

It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. ” Marketo is excited to see our joint customers harness this powerful combination of integrations to drive business impact.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 19, 2016

Author: Jim Kowalski A few weeks ago, I participated in a great meeting with one of our customers. Fortunately for our team, we were able to “read the room” and discern from our customers’ behaviors and postures which direction we should take the discussion. But it didn’t start out that way. Use the Right Content.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134

Adobe Experience Cloud Blog

DECEMBER 23, 2014

Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. What does education mean? This can be on-demand or onsite.

Marketing Automation Platform 129

Marketing Automation Platform Education Thought Leadership Marketers 129

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

Video marketing platforms integrate with your marketing automation platform (MAP) or customer relationship management (CRM) system to show you which leads have watched which videos and for how long. Get the overview with this short explainer video. Scoring Leads Based on Video Consumption. Piece of cake?

Marketing Automation Platform 161

Marketing Automation Platform Thought Leadership CRM Video Marketing 161

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. Consumer marketers now need to be wherever their customers are, not just in-store. Engage in Linked Multi-Channel Marketing.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. Customers now expect an engaging, personalized experience.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

AUGUST 5, 2013

One of the most striking things for me in my first 100 days is how the marketing automation platform harmonizes effort within the marketing team, which is spread over three continents. But for now my journey with marketing automation will continue to evolve, what will I think after a year?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketers Marketing 134