Trade Press Services Newsletter

JULY 11, 2024

Despite its slower adoption, data shows that B2B influencer marketing works. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50 per $1 invested, and 78 percent of B2B marketers agree that it’s effective.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey.

Marketing Plan 129

Marketing Plan Customer Journey CRM Marketers 129

The Marketing Operations Leader

DECEMBER 17, 2024

Real Advice on Marketing Planning: Are you trying to do it all - or driving real growth? Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. But this approach often leads to overcomplicated planning, budget creep, and minimal impact. Try UTM.io

Marketing Plan 130

Marketing Plan Communications Management Customer 130

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Marketing Plan 117

Marketing Plan Retail Education Advertising 117

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? How much are they willing to spend?

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

Martech

NOVEMBER 14, 2023

In the early 2000s, thought leaders emerged in the email marketing community to preach the gospel of relevant content, one-to-one email campaigns and lifecycle messaging. At the center of all this discussion was the desire for email marketers to send highly relevant emails that their customers would see in the inbox, open and act on.

Marketing Plan 131

Marketing Plan Retail Email Marketing User-Generated 131

Martech

NOVEMBER 15, 2024

Set up custom events, like scroll tracking or button clicks, to gain detailed behavioral data. Mouseflow: Mouseflow focuses on customer behavior analysis through interaction recordings, showing exactly how users navigate your site. Its heatmap and funnel tools highlight drop-off points and engagement barriers.

Analytics 125

Analytics Law Content Placement SEO 125

Martech

AUGUST 27, 2024

Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. This should make it easier for customers to find products nearby. Automated in-store availability. New campaign goals.

Customer Acquisition 125

Customer Acquisition Retail Shoppers Advertising 125

Hubspot Marketing

AUGUST 20, 2024

Manage and analyze your marketing/customer data. Another way B2B marketers can capitalize on AI is in their data management. I've been using AI to organize unstructured data,” shares Marketer-in-Residence at MarketerHire Jason Howie. that customizes the user's experience on a website. a button, form, etc.)

User-Generated 130

User-Generated Food Transform Marketers 130

Hubspot Marketing

NOVEMBER 15, 2024

That’s one of many benefits holistic marketing offers. When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience.

CMO 127

CMO Traditional Marketing Communications Marketers 127

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

Martech

DECEMBER 19, 2024

Uncovering untapped opportunities : Youll also see how AI can reveal overlooked market segments and understand why they have potential profitability and alignment with your goals.

Market Segmentation 110

Market Segmentation Customer Acquisition Marketers Marketing 110

Martech

AUGUST 7, 2024

Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms.

Key Performance Indicator 121

Key Performance Indicator Analytics CRM Retail 121

Marketing Insider Group

JANUARY 13, 2025

Your company needs to figure out a way to understand and engage its customers. Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement.

CRM 124

CRM Transform Marketers Marketing 124

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Dig deeper: Marketers plan to up RMN spend RMN solution. Why we care. RMNs saw 16.3% growth in the U.S.

Retail 111

Retail Shoppers Advertising Advertisers 111

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Martech

NOVEMBER 13, 2024

To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. This session will guide your 2025 marketing plans with real-world applications and expert insights, ensuring your platform is scalable, future-proof, and equipped with leading Data and AI capabilities.

Retail 108

Retail Marketing Plan Management Customer 108

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Sprout Social

DECEMBER 19, 2023

Businesses need to meet their customers with the personalized service they’re accustomed to on other channels. In the early days of social media customer care , speed was the most critical performance metric. Read more about how top brands provide exceptional customer service and support. when you walk in the door.

Customer 132

Customer Direct Mail CRM Education 132

Martech

JANUARY 6, 2025

A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. FAQs for customers of the acquiring company. FAQs for customers of the target company. An FAQ document is a useful tool for creating different types of communications and marketing materials.

B2C 126

B2C Communications Marketers Marketing 126

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. What is customer relationship marketing?

Customer 141

Customer Customer Journey Food Marketers 141

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.

CRM 115

CRM User-Generated Marketing Automation Platform Marketers 115

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations.

Influencer Marketing 96

Influencer Marketing Marketing Strategy Marketers Marketing 96

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on.

Video Marketing 106

Video Marketing Entertainment Marketers Marketing 106

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. This way, you can better understand the channels performing well and the customer journey. Processing.

Customer Acquisition 116

Customer Acquisition Customer Journey Marketers Marketing 116

Hubspot Marketing

OCTOBER 24, 2024

It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. Rebirth : commonly used in B2B campaigns, this archetype shows a customer undergoing a significant transformation, like turning their business around or improving their team, using the brand’s product for success.

Transform 125

Transform CMO Marketers Marketing 125

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 108

Transform User-Generated Law Marketing Mix 108

Hubspot Marketing

SEPTEMBER 12, 2024

Learn how to reshape your marketing plans with these three, high-impact approaches, along with resources from HubSpot’s Free Advertising Plan Kit. Take a look at the customer experience when using Uber, for example. This boosts engagement and increases the chances that your message will stick and drive real results.

Advertising 115

Advertising Advertisers Transform CMO 115

Martech

NOVEMBER 20, 2024

Dig deeper: How to streamline martech stack management using AirTable, Make and Slack Building a content marketing organization system In this video tutorial we’re going to cover how to quickly and easily set up a robust system for all your marketing efforts, using Airtable and a little AI.

Content Marketing 111

Content Marketing Marketers Marketing Place 111

Jeff Bullas

FEBRUARY 13, 2023

Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? 67% of consumers go to social media for customer service. billion posts on Facebook. Back to contents.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

The Marketing Operations Leader

MARCH 25, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Hubspot Marketing

NOVEMBER 14, 2024

However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. Customize and personalize messaging.

Direct Mail 126

Direct Mail Marketers Marketing Email Marketing 126

Businesses Grow

DECEMBER 9, 2024

Here’s the wake-up call: Your customers are already having conversations about your brand. Customer communities represent the highest level of emotional brand connection. If customers are emotionally invested in a community, they literally belong to the brand. What are your customers yearning to do? Learn something?

Branding 109

Branding Food Education Advertising 109