Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing 128

Video Marketing Marketing Strategy Transform B2C 128

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Both platforms offer pre-made surveys you can customize.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketers 113

Martech

AUGUST 6, 2024

One way to do that is to diversify and expand your consumer data collection points, which more than makes up for the loss of customers who opt out of cookies. Various sources create more intentional, aligned and personalized marketing campaigns, even without third-party cookies. Processing.

Marketing Strategy 124

Marketing Strategy Marketers Marketing Price 124

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Hubspot Marketing

JULY 19, 2024

Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. There’s a simple solution to increase conversions throughout the customer experience you deliver for all the people you want to serve.

Customer 127

Customer Food Shoppers Retail 127

Martech

NOVEMBER 26, 2024

ClassPass attracted “super users” — customers who took 20+ classes per month. The problem was worsened by marketing strategies emphasizing value and variety, drawing in deal-seekers rather than a sustainable customer base that appreciated the core offering of fitness exploration.

Customer 123

Customer Food Marketers Marketing 123

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Here are 12 ways your marketing team can use a CDP. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. A closely related concept is customer journey mapping.

Customer 116

Customer Customer loyalty Customer Journey Analytics 116

Hubspot Marketing

MARCH 17, 2025

Let's explore five clever strategies that brands like Beyoncs Ccred and Royal Caribbean use to make their subscribers feel like VIPs. 5 Inclusive Email Marketing Strategies 1. Try this yourself: Think about all the different cultures and identities represented as part of your customer base.

Email Marketing 103

Email Marketing Marketing Strategy Law Communications 103

Marketing Insider Group

OCTOBER 21, 2024

Hit “refresh” on all your customer-facing content While you’re working on your website, pay close attention to your website’s content, too. A few basic metrics to measure your website update include before-and-after bounce rates, conversion rates, time spent on individual pages and click-through rates.

Marketing Strategy 124

Marketing Strategy Marketers Marketing Influencer Marketing 124

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot.

Customer 137

Customer Global Marketing Customer Journey Energy 137

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. Here’s what I’ve learned. You gotta respect it.

Marketing Strategy 108

Marketing Strategy Marketers Marketing Fashion 108

Hubspot Marketing

DECEMBER 16, 2024

All this can be done quickly and efficiently, and your customers will appreciate the swift action. However, AI can also automate the process of creating personalized content by quickly and efficiently collecting data on customer behavior, preferences, location, and more.

Marketing Strategy 112

Marketing Strategy Health Marketers Marketing 112

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 96

Customer Customer Journey Customer Acquisition Management 96

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Processing.

Marketing Strategy 116

Marketing Strategy B2C Finance Analytics 116

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. In simpler terms: It's finding the gaps in your content strategy where you could provide more value that others aren't already providing. Think about it. Focus on search intent over keyword volume.

Marketing Strategy 106

Marketing Strategy Thought Leadership Marketers Marketing 106

Marketing Insider Group

MARCH 18, 2025

Start by asking: Whos your ideal customer? Cost per acquisition (CPA) Are you paying too much per customer? Know Your Audience Inside and Out Paid media lets you control exactly who sees your ads. But if you dont know your audience, youre wasting money. Age, interests, pain points? Where do they spend time online?

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping.

Customer 109

Customer Transform Shoppers eCommerce 109

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 263

Social Media Marketing Marketers Marketing Marketing Strategy 263

Martech

NOVEMBER 20, 2024

In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies. This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions.

Customer 122

Customer Transform Customer loyalty Marketers 122

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. It’s a Team Effort Future-proofing your B2B marketing plan should not be a siloed effort.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Consider communicating with Gen Z customers through text messaging.

Gen Z 282

Gen Z Millennials B2C Communications 282

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Awareness: How Customers Discover Your Brand The journey starts with discovery.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Sales Force: CMO

MARCH 17, 2025

Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer engagement. Marketing agents are driving this shift. We’re in the early days of agentic customer engagement.

Customer 78

Customer Transform Branding Management 78

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Hubspot Marketing

NOVEMBER 15, 2024

That’s one of many benefits holistic marketing offers. When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience.

CMO 127

CMO Traditional Marketing Communications Marketers 127

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

Management 125

Management CRM Analytics Marketers 125

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 124

Customer loyalty CMO Retail Customer Journey 124