Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 127

Gen Z Branding Retail Content Placement 127

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Aspiration Marketing

OCTOBER 18, 2022

Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Martech

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Click here to view more MarTech webinars.

Gen Z 108

Gen Z Millennials Transform Marketing Strategy 108

SmartBrief - Marketing

MARCH 28, 2025

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. Personalization and customer retention in a shifting landscape The current data shows nuanced spending patterns across demographics. This divergence reinforces the need for advanced personalization strategies.

Millennials 74

Millennials Price CRM Marketers 74

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? It also enables them to provide a better customer experience through personalization. I mean, they’re both going after private consumers, right?

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Search Engine Land

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 84

Gen Z Millennials Transform Marketing Strategy 84

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Integrated Media Planning.

Marketing Strategy 140

Marketing Strategy Millennials Target Market Marketers 140

Marketing Insider Group

MARCH 24, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. No matter what marketing strategy you put in place, if your team aren’t engaged and don’t believe their work has real value, it’s unlikely to succeed.

Marketing Strategy 111

Marketing Strategy Millennials Energy Marketers 111

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Martech

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Click here to view more MarTech webinars.

Gen Z 103

Gen Z Transform Customer Millennials 103

Duct Tape Marketing

MARCH 4, 2020

Great Experiences Make for Loyal Customers written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Micah Solomon. Customer service may have improved over the years, but customer expectations are on the rise as well. What does it mean to be a “customer first” organization?

Customer 100

Customer Millennials Marketing Strategy Marketers 100

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will?

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. ” It’s the solution to the dwindling impact of traditional marketing techniques.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing.

Millennials 141

Millennials Gen Z Retail Marketers 141

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 98

Gen Z Marketing Strategy Real Estate Millennials 98

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). Use the feedback your teams give you to guide your overall marketing strategy. Boom, done!

PR 111

PR Gen Z Thought Leadership Communications 111

Hubspot Marketing

NOVEMBER 18, 2024

When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Does that mean YouTube will give you less ROI?

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies. Social media has become a key part of the UK’s digital world.

Gen Z 73

Gen Z Millennials Social Media Marketing User-Generated 73

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Marketers want to connect with their audience, and email is one of the most effective ways to do this. More personalized customer experience.

Customer 106

Customer Millennials Shoppers Communications 106

Marketing Insider Group

OCTOBER 25, 2021

Those who meticulously planned out their marketing activities based on what they knew at the start of that year found themselves needing to scrap their plan and start from scratch. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. In fact, 80% of customers are more likely to purchase from a brand that provides personalized experiences. Identify any barriers in the customer journey and define steps to remedy them.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Marketing Insider Group

OCTOBER 28, 2019

Today’s customers don’t buy because you’ve hired a glitzy ad agency to make an award-winning TV commercial. customers lost faith in ads. If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Too often, customers don’t get the answers to those questions. How does it work?” “How

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. Help Your Customers Live Their Values. Light a Candle.

Customer 93

Customer Millennials Thought Leadership Promotion 93

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. As a sign of true company-wide buy-in, 95% of marketing leaders plan to maintain or increase their influencer marketing budgets, per The Sprout Social Index.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When done well, this approach builds loyalty and keeps customers coming back.

Health 93

Health Customer Journey User-Generated Marketers 93

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Edison Research ). Edison Research ).

Gen Z 143

Gen Z Advertisers Advertising Millennials 143

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Storytelling is a powerful tool for building brand loyalty.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98