Martech

SEPTEMBER 4, 2024

CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Could ChatGPT simulate a full-scale marketing and sales strategy for a B2B SaaS platform? This enables a complete view of the customer journey. Spoiler alert: It can, and the results were eye-opening.

Marketing Strategy 126

Marketing Strategy Whitepaper Finance Transform 126

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 123

Digital Marketing Marketing Strategy Shoppers User-Generated 123

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing 119

Video Marketing Marketing Strategy Transform B2C 119

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started.

Marketing Strategy 103

Marketing Strategy Content Marketing eBook Marketing 103

Hubspot Marketing

JULY 19, 2024

Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I

Customer 120

Customer Food Shoppers Retail 120

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Martech

DECEMBER 4, 2023

An action takes place in an environment you didn’t plan for. A customer has untypical circumstances. and his boss answered, “Because some customers will.” Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Two different systems collide.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Market Segmentation 130

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Impressive!

Customer 136

Customer Food Place Marketing Strategy 136

Vertical Response

SEPTEMBER 1, 2024

It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. This article will explore strategies to boost your email marketing engagement, covering types of campaigns, personalization, and list-building techniques.

Email Marketing 93

Email Marketing Marketing Strategy Marketing Marketers 93

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot.

Customer 126

Customer Global Marketing Customer Journey Energy 126

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy.

Influencer Marketing 280

Influencer Marketing Thought Leadership Transform B2C 280

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customer 128

Customer User-Generated Analytics Place 128

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. In our fast-changing world, customers are evolving.

Marketing Strategy 83

Marketing Strategy Content Marketing SEO Marketing 83

Martech

FEBRUARY 27, 2024

Rewriting marketing’s narrative Marketing’s tired narrative is out. In its place, let’s rewrite it with authenticity, collaboration and impact so we can: Go beyond fleeting and forgettable campaigns. They are more likely to be transparent about their practices and build trust with their customers.

Marketing Strategy 119

Marketing Strategy Shipping Marketing Marketers 119

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches. You gotta respect it.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Fashion 98

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 121

Customer Non-Profit Real Estate Transform 121

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. Take care of your customers and search for new opportunities As a business owner, your customers are your bread and butter. The last thing you need is to lose your customers.

Entertainment 348

Entertainment Communications Health Product 348

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? To make this step easier, we’ve created an influencer marketing brief template.

Influencer Marketing 74

Influencer Marketing Marketing Strategy Marketing Marketers 74

Duct Tape Marketing

NOVEMBER 27, 2024

How To Sell Customer Experiences Not Customer Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeannie Walters In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters.

Customer 73

Customer Customer Journey PR Transform 73

Businesses Grow

MAY 27, 2024

Sara Wilson and I are both obsessed with a similar professional passion: Cutting through all obstacles to reach our customers. I can argue that this is the most difficult time in history to break through and reach customers — by far. Sara believes that communities are now the primary online gathering place for customers.

Customer 114

Customer Email Marketing Place Branding 114

SmartBrief - Marketing

OCTOBER 21, 2024

It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. This article discusses four effective ways that can help your new business thrive in a competitive market and reach more customers. You also could explore avenue collaborations.

Customer 92

Customer Customer loyalty Event Marketing Promotion 92

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

Manufacturing 125

Manufacturing Whitepaper Marketing Marketers 125

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy 69

Marketing Strategy CRM Analytics Fashion 69

verse.ai

OCTOBER 30, 2024

Imagine this: you’ve done everything to attract a customer, but they walk away because of preventable mistakes in their journey with you. Rather than focusing on the dos, we’re flipping the script in this post to highlight the don’ts—what not to do if you want to keep your customers engaged, loyal, and happy.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Even with AI’s growing influence, the fundamental customer needs haven’t changed. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price 106

Price Real Estate Promotion Transform 106

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customer 75

Customer Key Performance Indicator CRM Management 75

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. It’s especially essential for innovative customer journeys.

Energy 129

Energy Marketing Marketers Customer Journey 129

Martech

NOVEMBER 15, 2024

Boosting conversion potential : Identify what drives user actions so you can place CTAs strategically and create smooth interactions. Set up custom events, like scroll tracking or button clicks, to gain detailed behavioral data. Use this data to strategically place CTAs and other key elements.

Analytics 133

Analytics Law Content Placement SEO 133

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 76

Customer Transform Energy Health 76

Hubspot Marketing

NOVEMBER 15, 2024

That’s one of many benefits holistic marketing offers. When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience.

CMO 118

CMO Traditional Marketing Communications Marketing 118

Hubspot Marketing

SEPTEMBER 19, 2024

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

Customer loyalty 129

Customer loyalty CMO User-Generated CRM 129

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Thus, retention is gaining traction again as a strategic B2B marketing priority.

Gen Z 136

Gen Z Pharmaceutical Customer Acquisition Marketing 136

Martech

NOVEMBER 20, 2024

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. This includes having a central place to capture and keep our brand identity elements, a place to collaborate around marketing campaigns and a snapshot for our audience personas.

Content Marketing 122

Content Marketing Marketing Marketers Place 122

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 127

Food Marketing Marketers Millennials 127

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 119

Transform User-Generated Law Marketing Mix 119