Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 107

Social Media Marketing Marketing Strategy Marketing Marketers 107

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing 129

Video Marketing Marketing Strategy Transform B2C 129

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Ensure your website is fast and free of glitches or slow speeds.

Gen Z 282

Gen Z Millennials B2C Communications 282

Vertical Response

SEPTEMBER 1, 2024

It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. This article will explore strategies to boost your email marketing engagement, covering types of campaigns, personalization, and list-building techniques.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Hubspot Marketing

JULY 19, 2024

Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I

Customer 127

Customer Food Shoppers Retail 127

Aspiration Marketing

JANUARY 17, 2024

Inbound marketing offers a different path, where prospects become loyal customers drawn in by valuable content and engaging experiences. By leveraging key inbound marketing services within your digital marketing strategy, you can upgrade your marketing efforts and better convert prospects into customers.

Inbound Marketing 278

Inbound Marketing Place Digital Marketing Marketing 278

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? To make this step easier, we’ve created an influencer marketing brief template.

Influencer Marketing 96

Influencer Marketing Marketing Strategy Marketing Marketers 96

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Here are some tips for marketers to ensure their B2B marketing plans remain relevant and effective in 2025 and beyond.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot.

Customer 137

Customer Global Marketing Customer Journey Energy 137

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches. You gotta respect it.

Marketing Strategy 109

Marketing Strategy Marketing Marketers Fashion 109

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. In our fast-changing world, customers are evolving.

Marketing Strategy 83

Marketing Strategy Content Marketing SEO Marketing 83

SmartBrief - Marketing

OCTOBER 21, 2024

It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. This article discusses four effective ways that can help your new business thrive in a competitive market and reach more customers. You also could explore avenue collaborations.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Duct Tape Marketing

NOVEMBER 27, 2024

How To Sell Customer Experiences Not Customer Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeannie Walters In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters.

Customer 73

Customer Customer Journey PR Transform 73

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy 69

Marketing Strategy CRM Analytics Fashion 69

verse.ai

OCTOBER 30, 2024

Imagine this: you’ve done everything to attract a customer, but they walk away because of preventable mistakes in their journey with you. Rather than focusing on the dos, we’re flipping the script in this post to highlight the don’ts—what not to do if you want to keep your customers engaged, loyal, and happy.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy 75

Marketing Strategy Food SEO Marketing 75

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Even with AI’s growing influence, the fundamental customer needs haven’t changed. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price 112

Price Real Estate Promotion Food 112

Hubspot Marketing

NOVEMBER 15, 2024

That’s one of many benefits holistic marketing offers. When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience.

CMO 127

CMO Traditional Marketing Communications Marketing 127

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 76

Customer Transform Energy Health 76

Sales Force: CMO

MARCH 19, 2025

One workflow and one dataset: its an ideal state for marketers. Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. All the data is in one place, so theres no need to waste time with multiple sources.

Customer 71

Customer Customer Journey Marketing Marketers 71

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Martech

NOVEMBER 15, 2024

Boosting conversion potential : Identify what drives user actions so you can place CTAs strategically and create smooth interactions. Set up custom events, like scroll tracking or button clicks, to gain detailed behavioral data. Use this data to strategically place CTAs and other key elements.

Analytics 124

Analytics Law Content Placement SEO 124

Marketing Insider Group

MARCH 10, 2025

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams. Data security remains a priority.

Transform 66

Transform CRM Customer Analytics 66

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. It’s especially essential for innovative customer journeys.

Energy 118

Energy Marketing Marketers Customer Journey 118

Scoop.it!

OCTOBER 2, 2024

You can encourage posts by creating specific hashtags and asking customers to tag your brand. Reviews and Ratings Customer reviews and ratings are powerful forms of UGC that provide social proof. They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hubspot Marketing

NOVEMBER 14, 2024

However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. Measure and analyze results.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

SocialPilot

FEBRUARY 6, 2025

Youre not alone, 90% of customers do the same. A glowing review can do wonders for your business, attracting new customers, building reputation, and driving sales while a negative one can deter potential customers. But heres the trickknowing where to list your business for customer reviews. You look at reviews, right?

Real Estate 66

Real Estate Customer Food User-Generated 66

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customer 63

Customer Key Performance Indicator CRM Management 63

Martech

NOVEMBER 20, 2024

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. This includes having a central place to capture and keep our brand identity elements, a place to collaborate around marketing campaigns and a snapshot for our audience personas.

Content Marketing 110

Content Marketing Marketing Marketers Place 110

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. It’s bad when customers think you are intrusive. Be sure to message only those customers who expect to receive SMS. Building an effective SMS strategy Effective SMS marketing strategies are built around deliverability.

Shipping 121

Shipping Communications Promotion Customer 121

Martech

AUGUST 1, 2024

When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. Customers can place their orders even without entering the restaurant.

Email Marketing 128

Email Marketing Food Marketing Marketers 128

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 128

Social Media Marketing Marketing Marketers User-Generated 128