Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Here’s how a marketer can effectively integrate a CDP: 1. This allows for more personalized marketing efforts.

Customer 115

Customer B2C CMO Customer Journey 115

SmartBrief - Marketing

NOVEMBER 11, 2024

Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers or employees. Paralyzed by fear and afraid to make the wrong move, they will remain silent.

Promotion 110

Promotion Branding Health Communications 110

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Jeff Bullas

MARCH 1, 2023

Here are some examples of the latest and hottest marketing startups that leverage AI: Persado Persado labels its technology as “ The Generative AI Platform to Motivate Every Individual to Engage and Act”. The new age focus uses natural language processing to help businesses create more effective marketing messages.

Transform 340

Transform Marketing Strategy Marketers Marketing 340

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

Customer 116

Customer Customer loyalty Analytics Promotion 116

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?

Social Media Marketing 117

Social Media Marketing Marketing Strategy Marketers Marketing 117

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. Here’s what I’ve learned. You gotta respect it.

Marketing Strategy 115

Marketing Strategy Marketers Marketing Fashion 115

Martech

NOVEMBER 20, 2024

In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies. This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions.

Customer 127

Customer Transform Customer loyalty Marketers 127

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. B2B marketing leaders play a pivotal role in this shift. This approach helps buyers build a compelling business case for their purchase.

Customer 108

Customer B2C Marketers Marketing 108

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .”

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 100

Customer Customer Journey Customer Acquisition Management 100

SmartBrief - Marketing

OCTOBER 21, 2024

It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. This article discusses four effective ways that can help your new business thrive in a competitive market and reach more customers. Your event is focused on marketing your business.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Hubspot Marketing

MAY 20, 2025

With eight years of experience as a consultant, I know that each brands approach to inclusive marketing looks different, tailored to its audiences and its products. So, I wanted to share how role model companies have created strategies that win. Inclusive Marketing Strategies from Top Brands 1. Lets dive in.

Marketing Strategy 95

Marketing Strategy Food Marketers Marketing 95

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy. Foster authentic relationships. Get creative with content.

Influencer Marketing 232

Influencer Marketing Thought Leadership B2C Transform 232

ConsumerTalk

JULY 8, 2025

With numerous options available in grocery stores, creating a loyal customer base is essential for sustained success. Understanding what drives consumer loyalty can help brands tailor their strategies effectively. Brands that can foster a sense of community and belonging among their customers often see higher retention rates.

Promotion 52

Promotion Entertainment User-Generated Retail 52

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion 98

Promotion Branding Thought Leadership Marketers 98

Hubspot Marketing

NOVEMBER 15, 2024

That’s one of many benefits holistic marketing offers. When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience.

CMO 133

CMO Traditional Marketing Communications Marketers 133

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The audience often has common traits that make them ideal customers. Dove, for example, is a brand that promotes real beauty standards. Take Spotify, for example. The result?

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Even with AI’s growing influence, the fundamental customer needs haven’t changed. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price 114

Price Real Estate Promotion Food 114

Sales Force: CMO

MARCH 17, 2025

Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer engagement. Marketing agents are driving this shift. We’re in the early days of agentic customer engagement.

Customer 90

Customer Transform Branding Management 90

Trade Press Services Newsletter

JULY 10, 2025

B2B marketers have long relied on press releases to generate visibility, boost SEO, and position their brand as a credible player. This is why 78 percent of marketers include press releases in their marketing strategy. Excessive promotional language. The days of “look at how great we are” press releases are dead.

Whitepaper 130

Whitepaper Transform Thought Leadership Manufacturing 130

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

verse.ai

OCTOBER 30, 2024

Imagine this: you’ve done everything to attract a customer, but they walk away because of preventable mistakes in their journey with you. Rather than focusing on the dos, we’re flipping the script in this post to highlight the don’ts—what not to do if you want to keep your customers engaged, loyal, and happy.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Scoop.it!

OCTOBER 2, 2024

You can encourage posts by creating specific hashtags and asking customers to tag your brand. Reviews and Ratings Customer reviews and ratings are powerful forms of UGC that provide social proof. They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promotion 124

Promotion Advertising Advertisers Marketing Strategy 124

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. It’s bad when customers think you are intrusive. Be sure to message only those customers who expect to receive SMS. Building an effective SMS strategy Effective SMS marketing strategies are built around deliverability.

Shipping 127

Shipping Communications Promotion Customer 127

Martech

SEPTEMBER 13, 2024

Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 135

Email Marketing Marketers Marketing Promotion 135

Power Digital Marketing

JUNE 3, 2025

UGC has transformed the way brands connect with their audiences, enabling companies to leverage their customers’ experiences to create authentic, persuasive content. In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Marketers 52

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 129

Social Media Marketing Marketers Marketing User-Generated 129

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

SocialPilot

DECEMBER 23, 2024

Suggest a series of social media post ideas spotlighting (our) customer testimonials and stories. ChatGPT Prompts for Boosting Promotions and Sales 31. Craft a post promoting a special offer on [product/service], available for a limited time. Develop a post showcasing a customer success story with our [product/service].

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

JULY 2, 2025

This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys. We’re all familiar with customer satisfaction surveys. If your team finds the cost of a full-featured customer survey and analysis platform too steep for its budget, you could even build a DIY solution.

Customer 68

Customer CRM User-Generated Marketing Automation Platform 68

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. Let’s start with the basics.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Understand why customers choose your brand over competitors. Estimate your NPS score.

Branding 134

Branding Customer loyalty CMO Market Segmentation 134

Litmus

JUNE 12, 2025

Retailers over-email their customers, with frequency being both the top reason for unsubscribes and a major driver of unopened emails. 42% unsubscribe due to excessive promotions with few valuable offers. The post Why Your Best Marketing Channel Is Driving Customers Away appeared first on Litmus.

Gen Z 69

Gen Z Customer Millennials Retail 69

Power Digital Marketing

JUNE 3, 2025

For brand leaders and enterprise marketing teams, this isn’t a platform to experiment on—it’s a platform to scale on. They’re executing with strategy. A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 113

CRM Marketers Marketing Customer loyalty 113