Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

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Manufacturing Whitepaper Marketers Marketing 124

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A quarterly report on financial market trends or a whitepaper on compliance best practices.

Whitepaper 109

Whitepaper Key Performance Indicator Thought Leadership User-Generated 109

Martech

MARCH 25, 2025

Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. They rarely interest prospects or customers and can damage your email marketing program, as shown in the case study below. Editorial content provides value simply by being read without requiring a purchase.

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Whitepaper Promotion Email Marketing Education 119

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

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Customer Transform Energy Health 77

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? Interactive Content Stands Out.

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Whitepaper Transform eBook Promotion 145

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on. Don’t worry!

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. But before we dive into the strategy, let’s start with the foundations! For starters, what is SaaS?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Neil Patel

AUGUST 5, 2021

Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Why Should Your Small Business Do Content Marketing? Start a Blog.

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Whitepaper Content Marketing Marketers Marketing 145

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. Format: Determine what format best supports the content and its objectives—whether that be an SEO-friendly blog or gated whitepaper, eBook, or Guide that can help drive downloads and leads. Try long-form content like eBooks and white papers.

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Whitepaper eBook Transform Inbound Marketing 145

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. As mentioned earlier, B2B customers make buying decisions in teams.

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Whitepaper Content Marketing Thought Leadership Marketers 134

Search Engine Land

JULY 24, 2024

A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Discover how to leverage data, AI, and advanced technologies to unlock the full potential of your customer base. Save your spot today!

Transform 79

Transform Customer Marketing Strategy Whitepaper 79

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise.

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Whitepaper Thought Leadership Marketing Plan Education 145

Girl Power Marketing

AUGUST 25, 2022

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. What Is Content Marketing? Most customers will gladly pay more for better customer service, while 80% would switch to a competitor after more than one bad experience. We’re here to help!

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Whitepaper Content Marketing Customer eBook 92

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

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Customer Acquisition Content Marketing Customer Whitepaper 145

Tiecas

JULY 15, 2024

However, writing technical content for marketing requires a strategic shift beyond these foundational documents. It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation.

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Whitepaper Manufacturing Thought Leadership Transform 52

Martech

MARCH 22, 2023

Develop a plan to shift your marketing priorities Remember when, at the height of COVID, email saved ecommerce? Many companies rediscovered how well email drives sales and revenue and builds customer relationships, especially during a crisis. If the CEO asks how the company could change its marketing approach, what would you say?

Marketing Strategy 106

Marketing Strategy Whitepaper Thought Leadership Marketers 106

SocialPilot

JANUARY 27, 2025

Customer Relationships: Foster engagement with current clients to boost retention and satisfaction. Here are some steps to define your audience: Create an Ideal Customer Profile (ICP) Think beyond demographics like industry, company size, and revenue. Start early and customize it according to your content preferences.

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Thought Leadership Whitepaper User-Generated Price 93

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). White Papers.

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Whitepaper Content Marketing eBook Marketers 145

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketers Marketing 130

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Storytelling is a powerful tool for building brand loyalty.

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Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

JANUARY 3, 2023

No one likes losing customers, but it does happen. But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023.

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Customer Whitepaper eBook Education 144

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

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Advertising Advertisers Whitepaper User-Generated 64

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

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Product Marketing Marketing Strategy Product Whitepaper 98

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. Address customer pain points : Your product or service solves a pain point for your business customers. Example: Pinterest.

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Whitepaper Content Marketing Marketers Marketing 140

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

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Customer Journey Customer Whitepaper Marketers 133

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Hubspot Marketing

MAY 9, 2023

Now let's get into the different prompts you can use for your marketing strategy. AI Prompts for Lead Generation Lead generation is the process of attracting prospects to your business and increasing their interest from prospect to customer. The following examples showcase how to get those customized results.

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Whitepaper Transform Promotion Marketers 140

Search Engine Land

MAY 30, 2023

Where do we need to customize our reports? How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Learn how users are moving through the customer journey unexpectedly. Download a white paper.

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Digital Marketing Marketing Strategy Gen Z Food 111

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. That’s why it’s best to start early. Holiday-themed blog posts (e.g.,

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Attract potential customers to give you their email by offering free content.

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Email Marketing Marketing Strategy Whitepaper Energy 98

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

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Whitepaper Customer eBook Energy 98

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy.

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Whitepaper Manufacturing Customer Pharmaceutical 97