Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. For Aflac, the positive impressions are all connected across the customer journey.

Gen Z 113

Gen Z Millennials Health Food 113

Scoop.it!

JULY 18, 2024

Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few. You need to do what your competitors are doing: deliver tailored, personalized marketing messages.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 129

B2C Millennials Customer Journey User-Generated 129

Customers.ai

JANUARY 6, 2025

Customers expect more now. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Advanced marketers know its no longer about who your customers are its about what they do. Todays customers expect personalization.

Customer 90

Customer eCommerce CRM Shipping 90

Martech

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech.

Gen Z 109

Gen Z Millennials Transform Marketing Strategy 109

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Aspiration Marketing

OCTOBER 18, 2022

Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z 101

Gen Z Fashion Millennials Retail 101

Sprout Social

JULY 23, 2024

The brand integrated its entire product catalog into its account and created Pinterest Shopping ads to encourage customers to checkout. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. It’s important to look at this full-funnel strategy from an organic and paid perspective.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Business is getting emotional when it comes to customer experience strategies. Rather than viewing customers as essentially rational in their decision making, the role of emotion in our decision making has received an increasing amount of attention and consideration. It is also a key component of building customer trust.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hubspot Marketing

JANUARY 31, 2025

Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. This repeat exposure builds mental availability in the customers mind.

Gen Z 110

Gen Z Manufacturing Millennials Fashion 110

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. To help you get started on this platform, here are two easy steps to consider: Set up custom audiences to re-engage users who have previously visited your site.

Gen Z 121

Gen Z CRM Millennials B2C 121

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. They have an emotional connection to your brand which inspires brand loyalty and advocacy to other potential customers. showing others how to use their favorite products).

Branding 113

Branding User-Generated Millennials Education 113

SmartBrief - Marketing

MARCH 28, 2025

Personalization and customer retention in a shifting landscape The current data shows nuanced spending patterns across demographics. While some segments like high-income millennials continue to splurge, others are tightening their belts. This divergence reinforces the need for advanced personalization strategies.

Millennials 71

Millennials Price CRM Marketing 71

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. As part of these systems, AI allows businesses to anticipate and respond to customers’ needs before explicitly expressing them.

Retail 132

Retail Gen Z Customer Millennials 132

Jeff Bullas

JANUARY 10, 2023

Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature. While forcing messages upon audiences may have previously worked, nowadays it’s very rarely effective at attracting customers to your brand.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Martech

OCTOBER 2, 2024

While we have a really sticky customer base, we don’t have a lot of awareness or familiarity,” she said. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum.

Branding 71

Branding Millennials Finance CMO 71

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. Unwrapping This Season’s Shopper Spending Plans” examines different facets of digital customer experience trends through the lens of consumer sentiment towards the 2024 holiday shopping season.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Martech

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post Create tailored customer experiences for each generation appeared first on MarTech.

Gen Z 103

Gen Z Transform Customer Millennials 103

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. To reach them, Marketers need to remember that Gen Z is digitally savvy and accustomed to short-form, instant, and customized content.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

NOVEMBER 26, 2024

Think about who your current customers are. Survey your customers. Or maybe your customers aren’t familiar with, and therefore wouldn’t appreciate, that trending phrase that everyone is using in their videos this week. What are their jobs? Find out where your audience is most active. Look at your competitors.

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

Non-Profit 86

Non-Profit Fashion Health Millennials 86

Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. The industry is growing fast, with 37.7 Start by testing each step in the process.

Gen Z 134

Gen Z Customer eCommerce Millennials 134

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Good Customer Service also goes a long way when it comes to building and maintaining trust. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hootsuite

NOVEMBER 28, 2022

If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. That’s why customer experience management is a quick way to win people’s hearts. What is customer experience management? Why is customer experience management important?

Management 142

Management Customer CRM Customer Journey 142

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Consequently, they gravitate towards brands who use their data responsibly to create convenient and immersive customer experiences. The full scoop on Millennials and social media. Millennials are more receptive to social media marketing than their counterparts.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Social touches every aspect of how businesses operate and grow.

Gen Z 76

Gen Z Millennials Social Media Marketing User-Generated 76

Hubspot Marketing

NOVEMBER 22, 2023

Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture. Millennials are now the largest living group of adults in the U.S.

Millennials 135

Millennials Retail User-Generated Marketing 135

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. Customers are tired of empty pledges and are looking for companies to take meaningful action. For many customers, same-day delivery is no longer just nice-to-have, it’s a must-have.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. It gives users/customers a customized experience on the website. It makes the buying process easier for new customers. Why is this great digital content?

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Sprout Social

MARCH 26, 2025

Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. For UK businesses, building authentic connections hinges on a deep understanding of your customers and their social media habits. And the stakes couldnt be higher.

Entertainment 83

Entertainment Gen Z Millennials User-Generated 83

Martech

SEPTEMBER 25, 2024

Follow the data to get insights about what consumers want Despite the chaos, the customer journey still involves specific moments that matter most, like when consumers have a problem they need help solving. Dig deeper: The new blueprint for customer experience: Always on, always listening 2.

Gen Z 64

Gen Z Millennials Shoppers Retail 64

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). And hey, creating a great place to work has many other benefits. Boom, done!

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. But many of us never make it past that first page, making it essential for brands looking to reach new customers to get closer to the top of the SERP rankings. This means covering the topics your potential customers are looking for, in-depth. SEO has compounding benefits.

SEO 133

SEO Gen Z Finance Transform 133