Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? Attract new customers. Customers are already looking for you on social media. Customer personas. Guess what?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. They have an emotional connection to your brand which inspires brand loyalty and advocacy to other potential customers. showing others how to use their favorite products).

Branding 113

Branding User-Generated Millennials Education 113

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. It’s become AmEx’s second-largest customer acquisition channel (second only to partner channels). “At But recently it’s seen startling success with younger age groups. Why we care.

Gen Z 106

Gen Z Millennials Direct Mail Retail 106

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. That’s where a Net Promoter Score, also called an NPS score, can help. What is a NPS score?

Promotion 131

Promotion Customer loyalty Gen Z Customer Journey 131

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. But what’s behind this trend, and how can businesses harness the power of text messaging to connect with customers in meaningful ways?

Promotion 89

Promotion Customer Customer loyalty Law 89

Sprout Social

MARCH 26, 2025

Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. For UK businesses, building authentic connections hinges on a deep understanding of your customers and their social media habits. And the stakes couldnt be higher.

Entertainment 84

Entertainment Gen Z Millennials User-Generated 84

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. To reach them, Marketers need to remember that Gen Z is digitally savvy and accustomed to short-form, instant, and customized content.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Depending on where your ideal customers hang out and their preferred content, your goal should be to shortlist the platform(s) you want to use. That’s what’s going to work for you.

Influencer Marketing 129

Influencer Marketing Price Affiliate Marketing Millennials 129

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Gamification is also a great strategy. Boom, done!

Gen Z 109

Gen Z PR Thought Leadership Communications 109

Adobe Experience Cloud Blog

MARCH 1, 2018

The key to winning over customers is to provide a world-class experience wherever they find you. In this blog, I’ll show you why experiences matter for customers and how to implement them into your marketing plan. Chatbots and other digital tools can help boost the customer experience without incurring massive personnel costs.

Customer 134

Customer Thought Leadership Millennials Marketing Plan 134

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When done well, this approach builds loyalty and keeps customers coming back.

Health 92

Health Customer Journey User-Generated Marketing 92

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. Customers are tired of empty pledges and are looking for companies to take meaningful action. For many customers, same-day delivery is no longer just nice-to-have, it’s a must-have.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Consequently, they gravitate towards brands who use their data responsibly to create convenient and immersive customer experiences. Partner with influencers to create content that promotes lifestyles Gen Z wants to attain. The full scoop on Millennials and social media.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

FEBRUARY 19, 2025

Algorithmic Control Provides users the ability to choose or create custom algorithms for personalized content. With Bluesky, businesses can enjoy more flexibility, such as customizing how they interact with their audience and having greater autonomy over content visibility. But heres where it gets interesting: Bluesky is growing fast.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Hootsuite

NOVEMBER 28, 2022

If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. That’s why customer experience management is a quick way to win people’s hearts. What is customer experience management? Why is customer experience management important?

Management 140

Management Customer CRM Customer Journey 140

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. It makes the buying process easier for new customers.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Sprout Social

DECEMBER 19, 2024

They were quick to respond to any timely conversations tied to social issues (or risked being cancelled), and never missed an opportunity to promote the ways they were solving those issues. But is activism still impactful if its tied to self-promotion and selling products? Publicity stunts and cheap self-promotion will be sniffed out.

Gen Z 78

Gen Z Communications Millennials Promotion 78

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. Encouraging self-expression and empowerment Gender-neutral ads often promote messages of self-expression, encouraging individuals to be their true selves without fear of judgment.

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Social touches every aspect of how businesses operate and grow.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. Many creators also monetize through affiliate marketing and channel memberships, giving brands the opportunity to collaborate on exclusive content and promotions.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. This means covering the topics your potential customers are looking for, in-depth. SEO has compounding benefits.

SEO 132

SEO Gen Z Finance Transform 132

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.” Sound familiar? Data backs this up.

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Marketing Insider Group

AUGUST 5, 2020

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials.

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rather than promote its products, this approach builds camaraderie among the chronically online. Instead, focus on the day-to-day needs of your customers.

Gen Z 88

Gen Z Branding Retail Education 88

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 139

Gen Z Product Retail Millennials 139

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. This percentage is even higher among specific consumer groups including Hispanic (85%), Black (79%), Asian/Pacific Islander (79%), LGBTQ (85%), millennial (77%), and teen (76%) consumers.

Gen Z 115

Gen Z Millennials Customer Acquisition Advertising 115

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. However, she will gain even more exposure through the Denny’s promotion. Innovating customer experience.

Gen Z 103

Gen Z Customer Millennials Law 103

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. For brands looking to increase their reach and grow their business, there’s a good chance their next customer is on Facebook. Key Stats: Over 2.1 Hey, Rachel.

Customer 138

Customer Gen Z User-Generated Health 138

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Aside from using video for entertainment, both millennials and Gen Z prefer to watch videos for information gathering purposes. Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

OCTOBER 16, 2023

Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Gen Z 131

Gen Z Branding Millennials Transform 131

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. More exposure means more potential customers, which means more sales. Increased Trust Have you heard the expression guilty by association?

Influencer Marketing 113

Influencer Marketing Branding B2C Marketing 113

Marketing Insider Group

OCTOBER 13, 2020

Or, maybe you like to blame it on those darn millennials. Culture change has become linked with attracting millennials – more flexible work hours, unlimited vacation time, gym perks. Sending emails, creating ads, promoting our products, creating press releases.” As a result, from customers to employees, we all expect more.

Gen Z 145

Gen Z Millennials CMO Marketing 145

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage.

Price 91

Price Promotion Non-Profit Place 91

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. Right behind them is Gen Z.

Transform 88

Transform Marketing Marketers Gen Z 88