Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. For Aflac, the positive impressions are all connected across the customer journey. And how does digital engagement connect back to branding?

Gen Z 117

Gen Z Millennials Health Food 117

Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. For this post, I sat down with Daniel Lynch , President and Owner of Empathy First Media, to discuss optimizing B2B conversion rates.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. The following data comes from HubSpot Blog Research's forthcoming State of Social Media Trends report, as well as HubSpot Blog Research's State of Consumer Trends.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Hootsuite

MAY 28, 2020

Millennials came of age with Twitter. Save time managing your Twitter presence by using Hootsuite to expand your audience, provide timely customer support, and monitor your efforts. The post Top Twitter Demographics That Matter to Social Media Marketers appeared first on Hootsuite Social Media Management.

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Sprout Social

JANUARY 27, 2020

TikTok is a video-sharing social media platform, which we originally knew as Musical.ly. Users can customize their videos with filters, stickers and background music, and then share them with the TikTok community. Will you be using TikTok for marketing any time soon? Let us know in the comments. This post What is TikTok?

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketers 145

Adobe Experience Cloud Blog

JULY 5, 2018

I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand. I think, though, that the most untapped social medium is the one that most companies are most afraid of: Instagram.

Millennials 134

Millennials Thought Leadership Traditional Marketing Analytics 134

Hootsuite

MAY 31, 2022

Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Sprout Social

NOVEMBER 26, 2018

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. Pick your social channels. Think about it.

Social Media Marketing 111

Social Media Marketing Marketers Marketing eCommerce 111

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from customer engagement to strategic planning. Social touches every aspect of how businesses operate and grow. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 86

Gen Z Millennials Social Media Marketing User-Generated 86

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Build community and gather customer feedback? Grow a massive audience?

Gen Z 94

Gen Z User-Generated Marketers Marketing 94

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. In other words, digital content could also be defined as online media created for content marketing.

Tentpole 104

Tentpole Gen Z Thought Leadership User-Generated 104

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S. LinkedIn age demographics 1. Try it free today.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Martech

OCTOBER 2, 2024

“You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. While we have a really sticky customer base, we don’t have a lot of awareness or familiarity,” she said.

Branding 75

Branding Millennials Finance CMO 75

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Boom, done!

PR 114

PR Gen Z Thought Leadership Communications 114

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. And the stakes couldnt be higher.

Entertainment 94

Entertainment Gen Z Millennials User-Generated 94

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. Millennials (survey respondents ages 24-39). The score on Generation Z and social media. What Gen Z social media usage means for your brand.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. With this in mind, share your brand's values on social media — let them know what you care about and what you do to take a stand.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hootsuite

MAY 1, 2025

Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Heres why: The trust factor. The takeaway?

Influencer Marketing 78

Influencer Marketing Affiliate Marketing Marketers Marketing 78

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 84

Branding Gen Z Pharmaceutical Health 84

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

MAY 8, 2023

Another powerful earned media asset is content from your very own satisfied customers who might share their pleasant experiences on social media, review sites, or other channels. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 141

Gen Z Millennials Marketers Marketing 141

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service.

Gen Z 111

Gen Z Millennials Shoppers Retail 111

SocialPilot

FEBRUARY 19, 2025

Algorithmic Control Provides users the ability to choose or create custom algorithms for personalized content. With Bluesky, businesses can enjoy more flexibility, such as customizing how they interact with their audience and having greater autonomy over content visibility. But heres where it gets interesting: Bluesky is growing fast.

Gen Z 110

Gen Z User-Generated Advertisers Advertising 110

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. Marketing to parents has never been easier, and there are so many brands that are doing it right. What are parents looking for on social media. How top brands are successfully marketing to parents.

Branding 108

Branding Millennials Marketers Marketing 108

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Marketing Insider Group

OCTOBER 25, 2021

Those who meticulously planned out their marketing activities based on what they knew at the start of that year found themselves needing to scrap their plan and start from scratch. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

OCTOBER 27, 2023

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. HubSpot ) 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. GWI , 2020) Social Commerce Purchasing Stats $86.21 dollars in 2022.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Sprout Social

SEPTEMBER 29, 2020

Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. dunkindonuts pic.twitter.com/wEEJjRJ4xJ.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Martech

FEBRUARY 2, 2022

On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers. Millennials are at the center of Denny’s strategy, according to Dillon. Read more: 2022 Predictions: Customer Experience & Digital Experience. Innovating customer experience.

Gen Z 106

Gen Z Customer Millennials Law 106

Hubspot Marketing

JANUARY 13, 2017

At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. Product demonstration videos on social media.

Millennials 145

Millennials Shoppers eCommerce Advertisers 145