Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

Market Trends 123

Market Trends Transform Customer loyalty Millennials 123

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertising Advertisers Gen Z 122

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. They have an emotional connection to your brand which inspires brand loyalty and advocacy to other potential customers. showing others how to use their favorite products).

Branding 113

Branding User-Generated Millennials Education 113

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. All of these businesses sell custom song lyrics prints. AI overviews are not that significant yet; users are scrolling to the organic listing. The primary purpose of marketing is sales. SEO has compounding benefits.

SEO 132

SEO Gen Z Finance Transform 132

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Authenticity builds trust.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When done well, this approach builds loyalty and keeps customers coming back.

Health 92

Health Customer Journey User-Generated Marketing 92

Sprout Social

MARCH 26, 2025

Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. Users may be sharing weekend updates or seeking entertainment before the start of a new week. More than 50% of the UK population are Facebook users.

Entertainment 84

Entertainment Gen Z Millennials User-Generated 84

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Facebook user base: Facebook boasts 38.3

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby! Boom, done!

Gen Z 109

Gen Z PR Thought Leadership Communications 109

Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. What do you do if BNPL isn’t generating the results you’d hoped for?

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hubspot Marketing

NOVEMBER 22, 2023

Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture.

Millennials 134

Millennials Retail User-Generated Marketing 134

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. billion global active users. 90 million US users. billion global active users. Key Stats: 1 billion global users. 140 million US users.

Customer 138

Customer Gen Z User-Generated Health 138

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As this content continues to evolve with each new generation, marketers should continue researching video consumers' interests, hobbies, and behaviors. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

MARCH 20, 2023

Consumers will know what you care for, and you’ll draw in people who share similar interests and can turn curious browsers into paying customers if they find they truly relate to you. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Martech

SEPTEMBER 13, 2021

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.”

Customer 112

Customer Branding Millennials User-Generated 112

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. social responsibility) User-generated content. Right behind them is Gen Z. Right behind them is Gen Z.

Transform 89

Transform Marketing Marketers Gen Z 89

Hootsuite

NOVEMBER 28, 2022

If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. That’s why customer experience management is a quick way to win people’s hearts. What is customer experience management? Why is customer experience management important?

Management 140

Management Customer CRM Customer Journey 140

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. You don’t want users to watch your ad and move on.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 131

Gen Z Millennials Branding Transform 131

Welcome Software

SEPTEMBER 17, 2024

Unlike traditional banks, which have often struggled to offer customized experiences at scale, these digital innovators are leveraging cutting-edge technology to create financial services that feel tailor-made for each user. But the innovation doesn’t stop there. Take neobanks like N26 and Monzo, for instance.

Gen Z 52

Gen Z User-Generated Law Transform 52

Internet Marketing Ninjas

MARCH 9, 2022

User experience is crucial for your business success. But what really got marketers talking about user experience is the fact that Google announced it to be a ranking factor. But what really got marketers talking about user experience is the fact that Google announced it to be a ranking factor.

SEO 96

SEO Millennials Customer User-Generated 96

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. Millennials are 1.9x Millennials are 1.9x

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Marketing Insider Group

OCTOBER 25, 2021

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. World Class Customer Experience. But some things are certain.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Instead, focus on the day-to-day needs of your customers.

Gen Z 88

Gen Z Branding Retail Education 88

Duct Tape Marketing

MARCH 4, 2020

Transcript of Great Experiences Make for Loyal Customers written by John Jantsch read more at Duct Tape Marketing. He’s the bestselling author and one of America’s most popular keynote speakers on building bottom line growth through customer service. John Jantsch: It can sometimes, but again, we need those customers.

Customer 94

Customer Millennials Transform User-Generated 94