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5 ways jump start AI adoption

Martech

Just as digital-native companies like Airbnb revolutionized traditional industries, AI-native companies with AI-native marketing teams will reshape the future. At last year’s MAICON, Dan Slagen shared the story of Tomorrow.io, an $80 million company with only four marketers. Leadership did the same.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Conversational Marketing. Controversial Marketing.

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16 marketing automation platforms your organization should consider

Martech

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview.

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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

Videos help customers better understand your products or services and increase brand awareness. Capture bottom-of-funnel searchers in your customers’ Post-TikTok journey TikTokers often switch to Amazon (more about Amazon below) or search engines for consideration and transactions. They want quick, visual answers.

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