Welcome Software

JANUARY 22, 2025

Keep reading to uncover the key reasons AEM customers might choose to migrate to Optimizely DXP , including faster time-to-market, a more flexible and efficient platform, and continuous innovation that meets market demands. In fact, Adobe hasn’t significantly upgraded or added new functionality to AEM in quite a few years.

Customer 52

Customer Price eCommerce CRM 52

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 137

Customer Transform Communications Promotion 137

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. increase in customer satisfaction (up from 6.1%) 10.8% reduction in marketing overhead costs (versus 7.0% Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Hubspot Marketing

MAY 27, 2022

Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand. Here’s how.

Advertising 143

Advertising Advertisers Real Estate Customer 143

Sprout Social

FEBRUARY 3, 2022

Launch a new product or service. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. When we think of classic marketing campaign examples (like “ Got Milk? Where do you have an existing marketing presence and customer engagement?

Customer 145

Customer Copywriting Marketing Marketers 145

Martech

DECEMBER 9, 2024

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Customer Journey 116

Customer Journey Analytics Branding Customer 116

Sprout Social

AUGUST 17, 2021

In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing a strategy for, or changing a process to address. But when it comes to understanding your customers, they’re first in line. But when it comes to understanding your customers, they’re first in line.

Customer 133

Customer Transform Customer Journey Retail 133

The Marketing Operations Leader

DECEMBER 17, 2024

Marketers typically have four key ways to drive growth: Increase efficiency Expand into new markets Launch new products or services Reach new buyer segments Choose the pillar that aligns most closely with your company’s top priorities. Customer-Centric: Elevates customer experiences across touchpoints.

Marketing Plan 130

Marketing Plan Communications Management Customer 130

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. You need expert help.

Customer 109

Customer Non-Profit Transform Thought Leadership 109

Sprout Social

SEPTEMBER 19, 2024

Measure influencer marketing ROI KPIs offer the clearest insight into the impact of an influencer campaign. Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. Include ideal outcomes and numbers where possible.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick. Think again!

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Martech

AUGUST 7, 2024

If an increase in web traffic will not likely lead to revenue growth or if social media tends to give you your least valuable customers, all the data available won’t make them good goals. Instead, determine the high-level problem you want to solve and then use data to drive how you solve the problem.

Key Performance Indicator 121

Key Performance Indicator Analytics CRM Retail 121

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. ” GenAI for custom service. Guided Campaigns. .

Customer 113

Customer User-Generated Market Segmentation Direct Marketing 113

AWeber

MARCH 16, 2023

But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers.

Email Marketing 121

Email Marketing Customer eBook Education 121

Martech

JUNE 13, 2023

The company refreshes the menu and customer experience with new limited-time offers (LTOs) and drive-thru ordering for guests. Behind all these changes is a close connection with customers supported by measurement and analytics tools. A positive change in any of these areas will get customers to return.

Customer 106

Customer Key Performance Indicator Customer Journey Analytics 106

Lusha

JULY 22, 2024

It’s a pre-written guide that outlines the flow of your conversation with a potential customer. Industry-Specific Examples (with Customizable Templates) Your cold-calling script should always be customized for the particular industry you are trying to reach. In essence, a cold-calling script is your trusty sidekick.

Customer 52

Customer B2C Real Estate Key Performance Indicator 52

Hubspot Marketing

JULY 12, 2024

Direct access to your customers is priceless. A very blunt way to say this is that if you aren’t building your community, your customers and prospects are already building one somewhere else,” Sowyrda says. Max Pete gives the example of using Square’s community reach to bring attention to a new marketing campaign.

Management 141

Management Traditional Marketing Promotion Price 141

Hubspot Marketing

SEPTEMBER 6, 2022

73% of people say customer experience impacts their purchasing decisions. Which means, nowadays, companies are looking for fresh ways to keep their customers happy. Let’s walk through the necessary steps to launch an online learning academy your customers will love. The HubSpot Academy is an excellent example of this.

Customer 128

Customer Inbound Marketing CRM Communications 128

Martech

OCTOBER 29, 2024

This problem is too loose: “Develop a campaign no one else is doing and half our current customers will respond to.” This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.”

Energy 119

Energy Marketing Marketers Customer Journey 119

Jeff Bullas

MARCH 1, 2023

10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts. The new age focus uses natural language processing to help businesses create more effective marketing messages. Lumin8ai.com Luminate.ai

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Hootsuite

JULY 27, 2022

The film Lost in Translation is not only a cult favorite from 2003, but it is also a very real experience that retailers want to avoid when communicating with customers at all costs. Merchants are now dealing with more website traffic than ever and are searching for ways to engage with and serve a greater volume of online customers better.

Customer 117

Customer Shoppers eCommerce Retail 117

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches. In your inbox.

Transform 109

Transform Customer Customer Acquisition Finance 109

Martech

SEPTEMBER 20, 2024

” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups.

Product Marketing 108

Product Marketing Product Finance Marketing 108

Hubspot Marketing

OCTOBER 14, 2024

It’s a great way to make sure you’re thinking about everything, from how much you’re charging to how you’re delivering your product to customers. Consider production costs, what your competitors charge, and how much value your customers see in your product. Process: What’s the process for getting your product to your customers?

Price 117

Price Marketing Marketers User-Generated 117

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. A clear understanding of core objectives (i.e.,

Transform 121

Transform CMO Analytics CRM 121

Martech

MARCH 17, 2025

By querying the Operator about specific KPIs, marketers can quickly understand performance metrics and make informed decisions. Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Give it a try.

User-Generated 70

User-Generated Marketing Marketers SEO 70

Martech

JANUARY 3, 2025

AI needs time to learn a brand, just like a new marketing writer would. Setting up guardrails for AI marketing AI evolves, so it isnt enough to set guardrails once and forget about them. Transparency : Ensuring customers know when AI is used in marketing content. In some ways, however, the game doesnt change.

Branding 131

Branding Copywriting Law Marketing Ethics 131

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct.

Transform 110

Transform Marketing Marketers Advertisers 110

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. Interview questions for a martech manager candidate: 1.

Management 104

Management CMO Key Performance Indicator Marketing 104

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves. Now isn’t the time to phone in email campaigns — as we have for the last 25 years.

Email Marketing 126

Email Marketing Marketing Automation Platform Branding Customer 126

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM 110

CRM User-Generated Analytics Management 110

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. For some, it’s excitement – the thrill of attracting new customers and watching your business grow.

Transform 90

Transform Marketing Marketers Marketing Strategy 90

Hubspot Marketing

NOVEMBER 19, 2024

The end goal is to prepare your company to best position your offerings with your target business market. We’ll get to specific methods of conducting B2B market research later. But items like surveys, competitive analyses, and customer interviews will provide the data you need to make the best decisions.

Market Research 121

Market Research B2C Marketing Marketers 121

Search Engine Land

JULY 25, 2024

But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. Retention of the existing customer base should be prioritized. Monitor the market and adjust spend targeting segments based on their behaviors. Their perspective on your market.

SEO 108

SEO Management Price Thought Leadership 108

SMEI

DECEMBER 20, 2022

Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. .

Transform 61

Transform Marketing Marketers Manufacturing 61

Sprout Social

SEPTEMBER 18, 2024

For example, if you want to expand your customer service capabilities, use WhatsApp to help consumers around the world. Rising social media platforms: What platforms are on the rise in different markets? When you look at social media in Europe , for example, you can see that 41% of European customers plan on using WhatsApp.

Social Media Marketing 129

Social Media Marketing Marketing Marketers User-Generated 129

Search Engine Land

APRIL 1, 2024

Clicking on a VLA directs customers to the vehicle description page on your website. Google utilizes this information to match customer searches with the most relevant cars. Here, they can take further actions such as contacting the dealer, filling out a lead form, and more, prior to visiting the dealership.

New Markets 79

New Markets Manufacturing Shoppers Price 79