Sprout Social

APRIL 21, 2025

Done well, niche marketing offers several benefits that can boost your overall social marketing strategy, including: Deepen brand loyalty Engaging with niche communities can foster stronger relationships with customers in a space where they feel valued.

Branding 90

Branding Finance Fashion Health 90

Digital Marketer

FEBRUARY 27, 2023

But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. This is where T-shaped marketers come in. Click here By nature, T-shaped marketers are self-starters and doers. At least not anytime soon.

New Markets 80

New Markets Marketers Marketing Traditional Marketing 80

Hubspot Marketing

JANUARY 16, 2020

But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share? Innovate new products and features.

Law 144

Law Customer loyalty Price Food 144

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 113

CRM New Technology Marketers Marketing 113

Marketing Insider Group

JUNE 18, 2024

One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods.

Transform 122

Transform Direct Mail Customer Journey User-Generated 122

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing.

Analytics 126

Analytics Customer Journey Marketers Marketing 126

Martech

DECEMBER 15, 2023

Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget. Marketing automation makes tasks like email marketing and social media posting efficient and scalable. Personalization using these tools improves customer engagement.

Marketing Automation Platform 123

Marketing Automation Platform Price Marketers Marketing 123

Hootsuite

OCTOBER 20, 2022

Delight your customers and improve conversion rates. Stay on top of retail trends and incorporate them into your business and marketing strateg ies for 2023 and beyond. Anticipate customer needs. Customer expectations are shifting. How you engage customers next year won’t be the same as last year. Social selling.

Retail 128

Retail Shipping eCommerce Law 128

Adobe Experience Cloud Blog

JUNE 23, 2015

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.

Thought Leadership 134

Thought Leadership Marketers Marketing Digital Marketing 134

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . Cheryl Burgess is the Managing Partner at Blue Focus Marketing.

Automobile 97

Automobile New Technology Marketers Marketing 97

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What’s their email marketing strategy? For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. You need to know it all.

Market Trends 126

Market Trends Market Segmentation New Technology Price 126

Sales Force: CMO

SEPTEMBER 5, 2024

Building an ecosystem for thriving customer-driven relationships is a two-step process. The first step is honing a strategy and org structure that can support seamless handoffs between your internal departments no matter where the customer is in their journey. Yes, there can be benefits to chasing the latest technology.

Customer 59

Customer Customer loyalty New Technology Place 59

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing 141

Content Marketing Marketers Marketing Customer Acquisition 141

Martech

SEPTEMBER 23, 2021

When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth. Why effective communication is the catalyst of meeting new demands.

Communications 133

Communications Marketers Marketing Customer Journey 133

Lusha

DECEMBER 9, 2024

Bottom-Up Approach to TAM Calculation Identifying Your Ideal Customer Profile (ICP) Before diving into the numbers, you need to create a clear picture of your ideal customer. This is where the Ideal Customer Profile (ICP) comes in. It includes: Industry : What industries do your ideal customers work in?

Price 52

Price CRM Marketers Marketing 52

Adobe Experience Cloud Blog

MAY 12, 2011

One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question.

CRM 104

CRM Manufacturing Finance Analytics 104

Martech

DECEMBER 5, 2023

That’s the topline news from the “Martech 2024” report released today. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% A composable “architecture” is one where apps, workflows, customer experiences, etc.,

Manufacturing 132

Manufacturing Marketers Marketing User-Generated 132

Martech

MARCH 31, 2023

Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.”

Marketers 108

Marketers Marketing Food Email Marketing 108

Content Marketing Institute

MAY 3, 2018

“In fact, most of these areas do apply to us as people responsible for content that delivers the experiences that our customers and our contacts want to have.”. If you don’t understand how content experiences are getting delivered to customers, you can’t make strategic decisions. But is that shiny new thing for you? Cathy says.

New Technology 107

New Technology Content Marketing Analytics User-Generated 107

Martech

MARCH 31, 2023

Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.”

Marketers 106

Marketers Marketing Food Email Marketing 106

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketers 107

Martech

OCTOBER 28, 2021

Build a singular customer ID system that can scale and support active profiles. Deliver omnichannel customer experiences. Brands should focus on delivering great customer experiences across every touchpoint. This will help build consumer trust and provide marketers with relevant first-party data.

Law 111

Law Email Marketing New Technology Digital Marketing 111

Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Could your customer service be better?

Price 127

Price Marketers Marketing Analytics 127

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketers 131

Adobe Experience Cloud Blog

OCTOBER 20, 2017

Drew Neisser, CEO of Renegade LLC , points out just how important integration really is: I’m not a fan of having a separate digital marketing strategy. For that matter, customers don’t differentiate between marketing, sales, or customer service—online or offline, or from one channel to the next. Drew Neisser. Oli Gardner.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers Marketing 134

Martech

OCTOBER 5, 2021

The best way for marketers to guard themselves against incremental funding fights is to reframe the debate around success. Success is found when a leader re-anchors their discussions on a more assertive claim about how new capabilities will enable them to impact customer lifetime value,” said McCune. Organization.

Transform 106

Transform Manufacturing Marketers Marketing 106

Adobe Experience Cloud Blog

JULY 30, 2018

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. Consumers are eating up their chance to escape to new worlds and developers are delighted to create them. Marketers are storytellers. As technology evolves, so does storytelling.

Thought Leadership 92

Thought Leadership Marketers Marketing Entertainment 92

Marketing Insider Group

AUGUST 27, 2015

If you can’t explain what your business is doing clearly and concisely, then it may be too complicated for customers and investors to support. If your company name is Tri-State Dog Groomers, then would your customers know that you also groom cats or provide boarding services? Product Market Has Changed. Growth is Out of Control.

Manufacturing 107

Manufacturing Shipping CMO Management 107

Martech

JULY 22, 2021

Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. My discussions with martech customers suggest their success rates are no better. An interdisciplinary team of marketing and technical stakeholders is the best way to go.

Price 117

Price Marketing Automation Platform New Technology Place 117

Martech

FEBRUARY 12, 2024

Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Mary began to tackle this new marketing landscape with the end in mind.

Telemarketing 109

Telemarketing Marketers Marketing Customer Journey 109

Content Marketing Institute

DECEMBER 20, 2017

Still, companies often rush into marketing-technology decisions before they understand their processes or lack of processes. In many cases, the changes companies need to make don’t even require new technology. Any discussion of marketing technology must mention the potentially seismic impact of artificial intelligence.

Transform 111

Transform Marketers Marketing Content Marketing 111

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which are best for my industry and for my customers? And so many choices out there.

eCommerce 93

eCommerce User-Generated Manufacturing Finance 93

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5%

Transform 115

Transform CMO Marketing Automation Platform Marketers 115

Content Marketing Institute

JULY 18, 2018

The average number of marketing software technologies in a company is 16 and ranged as high as 98 in larger organizations. Is it any wonder that 80% of marketers say their least favorite thing is “learning and using new marketing technologies”? Click To Tweet. There are, however, ways out of this mess.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Adobe Experience Cloud Blog

JULY 20, 2018

Emily mentions the importance of standing out and being willing to ask the tough questions to push the envelope, saying, “With so many emerging technologies, new trends, and where you are marketing to someone like you, it’s hard to stand out and create the demand for the products/services your sales team is asking marketing for.

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Non-Profit 141

Non-Profit Marketers Marketing SEO 141

Rock Content

JANUARY 26, 2021

This means understanding your needs, how the market evolves, and finding the best alternatives to provide more value to your customers. However, not all businesses believe in overhauling their processes with the help of technology. As technology evolves, so should our processes. Engage customers.

Transform 90

Transform Fashion New Technology Product 90