Hubspot Marketing

JANUARY 15, 2020

This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. This is when marketing teams begin building product awareness and reaching out to potential customers.

Product Life Cycle 144

Product Life Cycle Product Price Advertisers 144

Content Marketing Institute

NOVEMBER 29, 2017

Not having a centralized method of creating, managing, and distributing content costs more, hurts revenue, impedes sales, or challenges your ability to effectively service customers. It’s necessary for the future of customer experience. Moving content closer to the customer. But, this argument is almost never universally true.

Product Life Cycle 92

Product Life Cycle Promotion Management Communications 92

Set Up

JULY 25, 2023

Bud Light launched a social media partnership with transgender activist Dylan Mulvaney to celebrate the anniversary of her transition that included sending her a custom made can with an image of her face printed on the side. The move was met with backlash from some followers who called for a boycott of the product. What happened?

Product Life Cycle 52

Product Life Cycle Marketers Marketing Branding 52