Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. And who’s on the ground, interacting with customers? Knowing Your Customers. Segment Your Market.

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Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. You need expert help.

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Customer Non-Profit Transform Thought Leadership 112

Adobe Experience Cloud Blog

MARCH 26, 2019

A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. We didn’t have a direct customer relationship to understand which features would add the most value. And we weren’t attracting the next generation of new users.”.

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Transform Customer Branding Finance 133

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Once you know where your customers are, you must have to have something to say to them.

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Thought Leadership Whitepaper Shipping User-Generated 61

Businesses Grow

MARCH 10, 2025

Marketers create customers. And to create customers, we must create awareness for our products. If the need for speed hasn’t transformed your marketing department, it will soon. As I am writing this post, I’m attending the global thought leadership conference SXSW. 1) Awareness OK, I lied.

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Transform Influencer Marketing Thought Leadership Marketing 103

Adobe Experience Cloud Blog

APRIL 14, 2015

Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo.

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Product Thought Leadership Advertising Advertisers 134

Adobe Experience Cloud Blog

NOVEMBER 5, 2015

Your “high-tech” campaigns cannot be 100% handled by marketing because you don’t have the right tools. You habitually call on engineering or IT to help you pull lists of customers and their data. You can’t automatically tie together marketing activities across channels. Core Features of Marketing Automation.

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Thought Leadership Transform Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. That means when it comes to new marketing tactics, there is no time to wait until something is proven before trying it. Third is an old lesson but an eternal one: meet the needs of customers.

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Thought Leadership PR Marketing Marketers 48

Adobe Experience Cloud Blog

APRIL 13, 2017

Hear Directly from Our Customers. Nothing makes us happier than happy customers. When customers love Marketo and our seamless integration with different solutions, well, we’re in for a huge marketing lovefest. Party Like a Marketing Rock Star. Minimum investment, maximum education and networking benefits.

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Thought Leadership Transform Marketing Marketers 122

Adobe Experience Cloud Blog

JUNE 23, 2015

As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm. My Thoughts on the Apple Watch.

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The Marketing Operations Leader

OCTOBER 15, 2024

In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? Demonstrate thought leadership by showing how tech and process can drive the future of the business. Read more

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Adobe Experience Cloud Blog

JUNE 22, 2015

A good example is event apps: companies are increasingly using event apps as a way to communicate with customers and partners on their corporate events or tradeshows. The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media.

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Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

MARCH 9, 2015

Your demand generation efforts go beyond just email programs; make sure to involve your customer team. These types of events can be a fantastic opportunity to build your reputation with your existing customer base. Product Marking: Your product marketing team is extremely important in ensuring the success of your event.

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PR Thought Leadership B2C Food 132

Marketing Insider Group

SEPTEMBER 8, 2015

“Our biggest competitors are our customers.” After seeing his new book released I wanted to see what Adamson had to say about Challenger Marketing and some interesting insights on the CEB website and also in this video online. What is Challenger Marketing? But what does this mean for marketers?

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Thought Leadership Whitepaper Marketing Marketers 111

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Take time out of your schedule to read the research reports and articles, go to some of the better conferences and most importantly, make sure you get the same commitment from your marketing teams. What advice do you have for marketers and sales professionals as they develop integrated demand generation. Customer Buying Process.

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Thought Leadership B2C Transform Marketing 49

Adobe Experience Cloud Blog

AUGUST 14, 2014

If your team is too small to justify a dedicated operations person, understand that your marketing automation users probably devote a significant chunk of time to operations activities. Here are three, only slightly -biased reasons that marketing operations rocks, and why you should deeply consider a dedicated MOPS role for your team: 1.

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Adobe Experience Cloud Blog

MAY 7, 2021

It wants to deliver results for advertisers and marketers while shielding customer’s data. Although Google Chrome isn’t the first to step out of the third-party cookie system, it’s the most influential one since it owns more than 56% of the web browser market, half of the total global traffic.

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Thought Leadership Marketing Marketers User-Generated 174

Adobe Experience Cloud Blog

APRIL 11, 2018

From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations. While these technologies are essential to creating agile, fluid structures and driving customer engagement, is any one piece of technology really going to make all the difference in your marketing?

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Thought Leadership Marketing Marketers Price 134

Adobe Experience Cloud Blog

APRIL 3, 2015

In my previous post, I discussed why website engagement is the new marketing “must-have”. Folks, personalized web engagement —delivering relevant content based on the visitor’s stage in the customer journey, their product interest, geo-location, or company/industry/size—is becoming strategic. The Web as a Strategic Channel.

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Thought Leadership Education Marketing Mix Marketing 134

Adobe Experience Cloud Blog

OCTOBER 25, 2018

So, is there actually any value in trying to go beyond one-size-fits-all marketing? Is there any value in getting to know our prospects and customers even though we don’t know for sure if they’ll convert, or if they’ll stay long-term? Marketing in the Relationship Era. Yes, there is.

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Telemarketing CRM Thought Leadership Marketing 134

Adobe Experience Cloud Blog

OCTOBER 3, 2016

To prevent recurring demand droughts, you need to systematize marketing innovation. New marketing ideas, both big and small, should be sourced, brainstormed, prioritized, tested, measured, and assessed on a regular basis. Regular interaction with sales and customers, both active and passive, is critical for sourcing new ideas.

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Management Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Through the actions of marketers, like you, who serve on the front lines of global expansion! Modern Marketing b2b Consumer'

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Adobe Experience Cloud Blog

FEBRUARY 5, 2015

In fact, in three to five years, 80% of marketers say they will be seen as driving revenue for their companies. While roughly a third of all marketers say they own the customer relationship and engagement today, that shifts dramatically in three to five years as nearly 75%(!) Engagement Marketing b2b Consumer'

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Thought Leadership Marketing Marketers Digital Marketing 134

Orbit Media Studios

OCTOBER 30, 2024

They publish thought leadership content and earn a following. These marketers may use AI, but they’ll use it to make better things, not more things. We want to diversify how we reach this market and go beyond search and other digital marketing channels. You are a marketing data scientist and AI researcher.

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SEO Branding User-Generated PR 107

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. Who do you see changing the game in their industry and what lessons can we learn from them?

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Branding Entertainment Thought Leadership Marketing 0

Adobe Experience Cloud Blog

JUNE 2, 2014

At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. We thought this addressed the primary pain point that brought most of the customers to our site…and to some degree, we were right. A Taste of Being A 10X Marketer.

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Thought Leadership Customer Acquisition Analytics Customer 130

Adobe Experience Cloud Blog

SEPTEMBER 28, 2018

It’s where customers and prospects learn about the company and its products and services. If so, you need to ensure your website reflects the new direction. If prospects or customers have to work hard to find what they need, you’re not going to get their business. Your company’s website is its window to the world.

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Thought Leadership SEO Branding Product 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Here are my top 4 takeaways from the conference, which represented the best in content marketing trends, challenges, and thought leadership: 1) The New Biggest Threat to Content Marketing: An Over-Reliance on Competent, Professional, On-Strategy Content. Come to Content Marketing World next year.

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Content Marketing Thought Leadership eBook Logistics 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy.

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Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Read This First was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Hiring a PR Firm?

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PR Thought Leadership Communications Price 134

Adobe Experience Cloud Blog

JUNE 29, 2017

Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.”

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Transform Thought Leadership User-Generated Product Marketing 134

Adobe Experience Cloud Blog

MAY 12, 2017

The revenue scorecard is what matters most to the CEO, who likely cares much more about pipeline generated, target accounts closed in new business, customer retention/adoption, and revenue won. Try new marketing programs that map to the sales/buying process. Think about the path of the customer from a sales perspective.

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Thought Leadership Whitepaper Health Customer 115

Adobe Experience Cloud Blog

JULY 5, 2013

Here are three non-negotiable actions that must be taken in order to unlock the full potential of marketing automation. It can be tempting to make a rapid switch from old, dated email systems to a shiny new marketing automation platform. What customer communication barriers were you hoping to overcome? Strategize.

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Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 19, 2009

Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Several conversations with B2B marketers last year really opened my eyes to the role that social media can play in B2B demand generation.

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Thought Leadership Telemarketing Direct Mail Analytics 48

Adobe Experience Cloud Blog

OCTOBER 3, 2017

After checking out the research in The State of Engagement , it’s pretty clear that marketers are consistently falling short of consumer expectations. 82% of marketers think that they are engaging their customers, while most consumers disagree. New Marketing Leaders Are Bridging the Future. Why is this?

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Adobe Experience Cloud Blog

AUGUST 26, 2019

Additionally, we use metrics to gain new insights that help us disrupt old processes and kickstart innovation. It’s these things that our new marketing language needs to convey to the C-suite. The truth is, as marketing has changed, what we need to measure has changed too. The post Do You Speak B2B Marketing?

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Thought Leadership Customer Journey Traditional Marketing Marketing 132

Adobe Experience Cloud Blog

JULY 5, 2012

In B2B marketing , the challenge is making your brand stand out amongst the noise. As a marketer, how do you find the right venue that encourages customer engagement? When your company chooses content syndication as a way to reach prospects, it’s key to ensure that you are showcasing thought leadership vs. promotional materials.

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Whitepaper Thought Leadership Promotion Education 109