Adobe Experience Cloud Blog

MAY 9, 2018

Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. Combining deeper and richer data sets with learning models, marketers can create granular content and trust automation to deliver that content in optimal fashion at scale. No Risk, No Reward.

Transform 134

Transform Thought Leadership Fashion New Technology 134

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Select the right technology partner.

Branding 130

Branding Fashion New Technology CRM 130

Marketing Insider Group

DECEMBER 12, 2024

Take advantage of marketing software Software can be a blessing and a curse to a marketing team trying to collaborate. While its true that employees are often hesitant to adopt new technology, its often because the applications dont work as intended, or theyre difficult to use.

Shipping 52

Shipping Marketing Marketers Email Marketing 52

Marketing Insider Group

JULY 15, 2014

The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. Content: to attract, engage and retain current and future customers. Once Upon A Time.

CMO 111

CMO Marketing Marketers Entertainment 111

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. Roles based on your marketing functions: Email Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103