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Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Adobe Experience Cloud Blog

Tuesday kicked off with DJ Waldow, Marketo’s Email Marketing Evangelist and Andrew Kordek, Chief Strategist and Co-Founder at Trendline Interactive, to discuss email strategy and how to create email marketing campaigns that your customers can engage with. So you need to be where your customers are! Was it good?

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Conversational Marketing. Controversial Marketing.

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10 Marketing Agency Trends You Should Know About in 2024

Customers.ai

Marketing Agency Trend #4: Purpose-Driven Marketing According to a study by Deloitte , over 25% of consumers walked away from a brand that they interpreted as insensitive. Customers want to feel good about who they are doing business with and they want to do business with companies who stand for something.

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21 High-Powered Takeaways from Ad Universe Summit

Customers.ai

When it comes to these audience signals, a mistake people make is that they use very broad data indicators – affinity and in-market audiences. You should be using your first-party high-value audience data (think customer lists). Make it easy for your customers to find localized reviews and user-generated content.